2011 CAUSE MARKETING Cause Marketing - "Do Well by Doing Good" Executive Summary Companies face challenge to “out advertise” or “out differentiate” its brand when markets are becoming almost undifferentiated. At this time, creating an emotional connection with the customers seems most difficult task at hand. In the market place where customer and societal expectations are changing rapidly requiring constant innovation of new ideas, products and services, strategy and social responsibility
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tax surplus of $ 50,000 as on March 31st 2006. However, when Tata Tea went onto implement a similar model in the North Indian Plantation Operations, it met with considerable resistance. The article discusses about the crisis that was facing the tea industry in India, the role played by Tatas in the formation of the KDHPCL and the challenges faced by the employees of South Indian Plantation Operations in accomplishing this unique business model. It also critically reviews the factors that are essential
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of leaves they are provided with and their responsibilities. INTRODUCTION: Indian Oil is known to be the national oil flagship company of India with interests in business straddling the whole value chain of hydrocarbon – from refining, transportation of pipeline and marketing of products of petroleum to exploration and production of crude oil and gas, marketing of natural gas and petrochemicals. It is the leading Indian corporate, according to the Fortune “Global 500” listings; it was ranked at
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RESEARCH PROJECT ON ANNUAL REPORT ON KISAN GROUP OF COMPANY PREPARED BY RESHMA NISHIKANT NAIK MCOM PART I SEMESTER I P.L.SHROFF COLLEGE OF ARTS & COMMERCE C.T.E.S 2012-2013 SUBMITTED TO UNIVERSITY OF MUMBAI UNDER GUIDENCE BY PROF.SUCHITA V. KARVIR PREPARED BY: NAME: Kumbod Sanjay Mayekar CLASS: M-COM Part-I SEAT No.: 69 GUIDED BY: Prof. Suchita Karvir COLLAGE NAME: P.L.Shroff College of Arts
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Topic: Electronic Contracts – Issues and Challenges Electronic Contracts – Issues and Challenges Introduction: Electronic contracts (e-contracts) are governed by the basic principles provided in the Indian Contract Act, 1872 applicable to regular contracts, which mandates that a valid contract should have been entered with a free consent and for a lawful consideration between two adults. Electronic contracts are not paper based but rather in electronic form and are born out of the need for speed
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more than 20 competing companies, and significant expansion of the customer base. There have also been number of product innovations and operational innovations necessitated by increased competition among the players. Changes in the regulatory environment had path-breaking impact on the development of the industry. While the life insurance industry got affected by the introduction of cap in charges, the general insurance industry got impacted by price detariffication and Motor third party risk pooling
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Personality Does Not Matter to Marketing Practitioners: A Debate It is said that Albert Einstein had a sign hanging in his office at Princeton University that read “Not everything that counts can be counted, and not everything that can be counted counts.” Often unseen qualitative factors play a strong role in a customer’s perception of your product or service: and they certainly do count. But they’re often overlooked simply because they can’t be counted. Consumer Personality is one such facet
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those dreams come true .There are people around who held you enable realize those dreams come true. There are people around who held you enable realize those dreams .During these sixty days of training I gained invaluable experience in the field of Marketing .the exposure that I went through during the past two months has given immense improvement in my knowledge base where I can put my theoretical knowledge in practical use. At the very outset, I would like to express my gratitude to Mr. N.A Zaidi
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A Project On Consumer Behaviour Submitted To University of Mumbai In the partial fulfillment of the B.M.S. Degree By Vivek .R. Jaiswal Roll No. 29 Uder the guidance of Prof. Furquan Shaikh Studying at Rizvi Education Society’s Rizvi College of Art, Science & Commerce Rizvi Educational Complex, Bandra (West), Mumbai Academic Year 2012-2013 Declaration I Mr.Vivek .R. Jaiswal a student of the TYBMS class, Roll No.29 of the academic year 2011-2013 studying at Rizvi
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QUALITY OF WORK LIFE IN HYPERCITY EXECUTIVE SUMMARY The Quality of working life refers to the relationship between a worker and his environment, adding the human dimension to the technical and economic dimensions within which work is normally viewed and designed. QWL relates to the facilities and conditions in which workers have to work. The main purpose of doing this project is to understand what good quality work life means to employees in the retail sector and how it affects the organization
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