1. Executive Summary India is the sixth largest passenger vehicle manufacturer in the world (Wikipedia Automobile industry). With a population of over 1.2 billion people, India has a huge market potential for automobiles. In the Indian Automobile Industry, India has become a leading center in producing small cars. In the year 2006, Ratan Tata of Tata Motors conceived the idea of a tiny car at an extremely cheap price to capture the potential of the rapidly growing middle class segment. The outcome
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Cricket World Cup, Advertising Budgets Submitted By: Shyam Shet. E2009045 Every Indian marketer worth his dollar is gearing up to be a part of what is being touted as the biggest cricketing season of all time. In a month from now, an estimated Rs 1,500 crore of combined advertising funds will be pumped into the ICC World Cup starting February 19 and then into the Indian Premier League-4 (IPL) beginning April 8. Industry experts say this 90-day chock-a-block cricket calendar
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Company History and Background Vibram has been leading for last 75 as the world leader in marketing and producing high-performance rubber soles, destined for outdoor, work free time, fashion, and mending and orthopedy markets.The unmistakable yellow octagon, that identifies the brand which is known all around the globe, is the symbol of a company which is synonym with quality, performance, safety, innovation and design. As a matter of fact, applying rubber under his mountaineering boots, Bramani
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gaze turns to digital not just in their home markets, which are becoming more mature and saturated, but they see digital as the obvious route to international expansion and growth. Brand building and differentiation are the top reasons for digital marketing, followed by customer communication and assessment of customer satisfaction of a product, according to a survey of 250 firms with over $500-million in annual revenue by Gartner. Media consumption has evolved due to increased internet access, the
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1. INTRODUCTION 1.1 Statement of Problem A study has been conducted in order to understand the Customers and Dealers opinion and satisfaction level of MAK LUBRICANTS In Mumbai, research titled “Potential Study on Lubes in the Bazaar Sector” and its role in building Brand Equity for the company” has been conducted. 1.2 Importance of the Study In this competitive arena Lubricants plays a vital role so the Lubricants Industries
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Contents Indian Insurance sector poised for its next stage of growth The puzzle of untapped potential Redefining Customer Value Proposition Improving Operational Performance Key challenges in leveraging Innovation Improving the Innovation Quotient Conclusion Contacts 1 Indian Insurance sector poised for its next stage of growth The insurance sector in India has grown at a fast rate post-liberalization in 1999. In the last decade, total premium grew at a CAGR of 25% and reached a total of
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BA 175- Global Marketing Group 8 Alfaro. Alonzo. Barreiro. Corral. March 19, 2015 Cruz. Garcia. Gregorio. Sing Prof. Benjie Sandoval Case 2: Coke and Pepsi Learn to Compete in India I. INTRODUCTION When the world’s two giant soft drink companies Coca-Cola and Pepsi entered the Indian market in the 1990s, they experienced several problems and difficulties. These setbacks led them to realize that what works for one country will not necessarily
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Cadbury India Marketing Strategies & Analysis Table of Contents 1. About Cadbury India 2. Mission and Vision statements of Cadbury 3. Marketing Strategy * Segmentation, Targeting and Positioning * Marketing Mix 4. Growth strategy and market expansion 5. Communication Strategy 6. Marketing Channels 7. Competitor’s Analysis 8. Marketing Environment Analysis 9. SWOT Analysis 10. References About Cadbury
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Introduction Founded & Head quartered in Stuttgart, Germany by Daimler Motoren Geselleschaft in 1998,DaimlerAG formerly known as DaimlerChrylser AG is amongst the world’s most successful German automotive corporation established in the year 1883.Daimler-BenzAG was formed when the company combined with Benz and Cie in 1924 and 1926 respectively(Thornton & Meyer-Larsen, 2000). The Newyork Times magazine 2010 considers them to be the world’s second largest, manufacturer followed by BMW in terms
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IN-COMPANY TRAINING REPORT ON “MARKETING STRATEGIES OF JK TYRES” COMPLETED IN JK TYRE LIMITED [pic] SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT OF B.COM (H) IIIRD YEAR DELHI COLLEGE OF ARTS & COMMERCE, NEW DELHI TRAINING SUPERVISOR: SUBMITTED BY: MR. HARMEET SINGH KOHLI KARAN ARORA (Marketing Manager Central Zone) ROLL NO. 336
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