106 Int. J Busi. Inf. Tech. Vol-4 No. 1, March 2014 Review and Explain the Impact of Promotion Elements on Brand Equity (Case study: Samsung Brand) #1 1 Hamidreza Salmani Mojaveri, #2Amin Allahbakhsh, #3Mostafa Salmani Mojaveri Ph.D. candidate, Department of Management and Economic, Science and Research Branch, Islamic Azad University, Tehran ,Iran mazisalmani@yahoo.com 2 Master of Executive Management, Payam e Noor University, Babol, Iran 3 Department of Industrial Engineering student
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Introduction 3 Literature Review 4 Discussion 6 Localization 6 Market Localization 6 Employee Localization 6 Brand Localization---Coorporating With Local Companies 7 Clubcard 7 Pricing Strategy-Big Price Drop 7 Conclusion 9 References: 10 Introduction The UK-based company, Tesco, was founded in 1919 in the East end of London. In 1929, Tesco opened its first store in North London. In 1947, it floated on the stock market with a share price of
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Patiala Submitted By: Shivam Kohli 501204042 Table of Contents of Project Report • Introduction. • Research Methodology. • Data Analysis. • Data Interpretation. • Conclusion. Introduction This project is basically a survey conducted on Smart phones on people of different different categories. i.e. Professionals, School Students, Under Graduate students and Post Graduate students
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The perceived value is “the worth that a product of services has in the mind of the costumer. The costumer’s perceived value of a good or service affects the price that he or she willing to pay for it. For the most of the part, costumers are unaware of the true cost of production for the products they buy. Instead, they simply have an internal feeling for how much certain products are worth to them. This in order to obtain a higher price for their products, procurers may pursue marketing strategies
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History 3 Management Board Steve Jobs 4. Apple Products 5. Apple’s comeback 6. Small Solutions & Alternatives 7. i Products 8. Acquisitions 9. SWOT Analysis 10. SWOT Analysis Conclusion & Recommendation 11. Strategic Management the Steve Jobs Way 12. PORTER’S Five Forces 13. Microsoft, Apple & Google 14. Fundamental Analysis 15. Financial History 16. Graph Analysis 17. Case Study: Apple’s lawsuit on Samsung, what happened? 18. The components of the lawsuit 19
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Demographics and Psychographics of the customer based on segmentation of the market 5 5. How Apple Inc. is reaching different market segments with its range of products 6 5.1 Apple iPad positioning matrix 6 5.2 Different market segments and how they are targeted with Apples iPad range 7 6. Perceptual maps of Apple Inc. and Samsung products in the market today 8 7. Apples Inc.s’ competitive advantages and positioning against its competition 9 7.1 Hardware advantages 9 7.2 Price positioning
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VOLUME NO. 3 (2013), ISSUE N O. 12 (DECEMBER ) ISSN 2231-1009 A Monthly Double-Blind Peer Reviewed (Refereed/Juried) Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, ProQuest, U.S.A., EBSCO Publishing, U.S.A., Cabell’s Directories of Publishing Opportunities, U.S.A., Open J-Gage, India [link of the same is duly available at Inflibnet of University Grants Commission (U.G.C.)], Index Copernicus Publishers
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Organization Culture Name Institution Affiliation Organizational Behavior can be defined as the study of how humans behave in organizational settings. Organizational behavior may also mean how people react to various situations in an organization. One of the topics learnt in organizational behavior is organization culture. This paper examines, evaluates and analyzes organization culture as the main idea that many companies look into to ensure they achieve their organizational goals. Culture
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with its flagship product, the iPhone, which continues to shatter sales records and accounts for almost 70% of Apple’s overall revenue stream (Apple Inc., Form 10-Q, for the Fiscal Quarter Ended December 27, 2014). Despite this success, many are still worried that the company has become overly dependent on the iPhone and that product stagnancy in the pipeline may hinder growth going forward. Furthermore, competition in the smartphone field is fierce, with many imitation products having the potential
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imperative that these US company are responsible for their products, services and action. Social performance of an organization is the best way for companies to monitor and police themselves and act responsible to the consumer, government and share and stake holders. Apple the Organization The nature of Apple Organization is prominently known for its hardware, software, laptops, computers, iPods, computer operating systems, iPads, and iTunes of products and services. Apple is known for its innovative selling
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