incorporated as Apple Computer, Inc. on January 3, 1977, and was renamed as Apple Inc. on January 9, 2007, to show its change in focus towards consumer electronics. Apple is the world's second-largest information technology company by revenue after Samsung Electronics, and the world's third-largest mobile phone maker. On November 25, 2014, in addition to being the largest publicly traded corporation in the world by market capitalization, Apple became the first U.S. company to be valued at over $700
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Mode 10 5.0 company supply chain of risk and uncertainly 11 5.1 Internal 11 5.2 External 12 6.0 overcome the risk 12 6.1 SWOT 12 6.11 Strengths 12 6.12 Weakness 14 6.13 opportunity 14 6.14 threat 15 6.2 solution based 16 7.0 conclusion 16 8.0 Reference 17 1.0 Introduction 1.1 Supply Chain Supply chain is entire network of entities that is the production and distribution process involved raw material suppliers, manufacturers, distributors, retailers and ultimately consumers
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Organizations and behavior Contents page Section (1) Organizational structure…………................................................................. 3 Organizational culture……………………………………………………………………………. 5 Individual behavior at work……………………………………………………………………. 6 Section (2) Management approaches………………………………………………………………………
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the article from 2007-2010 the average price of an LCD TV dropped 36.3 percent, according to DisplaySerch. Plasma TVs dropped as well by 51.6 percent in the same period. Since then TV makers have gotten a handle on what had been an oversupply of product and have started to change more for the new features. The strengths of this article from a marketing concept are the author states what the customer experience has been with tube TVs verses flat-panel. The weakness of the article is there was not
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IBM Business Consulting Services IBM Institute for Business Value Strategy and Change Going global Prospects and challenges for Chinese companies on the world stage In association with IBM Institute for Business Value IBM Business Consulting Services, through the IBM Institute for Business Value, develops factbased strategic insights for senior business executives around critical industry-specific and crossindustry issues. This executive brief is based on an in-depth study by the
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------------------------------------------------- CHAPITRE 1: INTRODUCTION AU MARKETING Science très récente: 19ème siècle aux Etats-Unis, après la deuxième guerre mondial en France. « Marketing is the task of creating, promoting and delivering goods and services, to customers and businesses”. _Philip Kotler “Marketing is to satisfy needs at profit”. _Philip Kotler “Marketing contributes to achieving objectives of organizations whilst creating, reveling and promoting value for customers”
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environment Threats (or problems facing Apple): Demographic Rising prices and stagnant wages leave workers and families with less money to spend on perceived luxury goods. Technological The product life cycle of Apple products are very short so the company’s revenues mainly depend on launch of new products and it‘s pressure to innovate is increasing. Global The uncertainty caused by the worldwide economic contraction leaves consumers weary of big-ticket purchases like computers. Moreover, the
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Elasticity Paper: Substitute Products vs. Complement Products Annette Nunnally, Bobby Whitfield, Dwayne Brown, Reginald Lockhart ECO 365 Principles of Microeconomics February 24, 2015 Mr. Rick Pretzsch Elasticity Paper: Substitute Products vs. Complement Products Products or services are introduced into the market with the intention of fulfilling the desires or needs of a specific group. Most of the products need another product to function properly. The use of a printer requires an ink cartridge
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of the paper defined the mission and the marketing objectives of the target white goods outlet and re-emphasis on the Five Forces model. Implementation plan is more explicit which describes the market condition, promotion, distribution, pricing, product and other related areas of launching the new business. Finally, we made some suggestion and recommendation on the marketing strategies. This marketing plan is just preliminary and need adjustments when implemented. Table of Contents 1.0 Exclusive
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set:-……………………………………………………………………………………………………………………………………..9 Criteria used for evaluating brand:-……………………………………………………………………………………………10 Consumer decision rules:-………………………………………………………………………………………………………….11 Purchase decision:- 11 Post purchase evaluation:- 12 Comparison:- 13 Conclusion:- 13 Executive summary Consumer behavior is more related to consumer psychology as every consumer has to make a decision while purchasing something and decision making is the process which includes many external or internal factors. When we
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