Profiting off its high successful iPod and iPhone products, as well as its growing MacBook and iMac personal computing products, Apple’s is known for its high quality electronics. Like Apple, Samsung Electronics is also profiting off its smartphone product line. Based in Seoul, South Korea, Samsung Electronics is led by CEO Geesung Choi and the company is ranked 5th globally in market capitalization. With the release of its Galaxy SIII in 2012, Samsung is proving to be a very strong competitor to Apple
Words: 1688 - Pages: 7
Samsung Case After reviewing Samsung’s current position in the semiconductor and memory chip industry, Swift Consulting has come up with a full analysis on the threats and opportunities facing the company. The primary threat facing the firm is the entry and growth of Chinese semiconductor companies. To respond to this threat, it is our assessment that Samsung should allocate less production to capacity to Dynamic Random Access Memory, and increase production and research to the more rapidly growing
Words: 561 - Pages: 3
Abstract Marketers take into consideration various factors before releasing their products to consumers. Identification of threats and opportunities in a business environment forms the most vital issues that promote a successful marketing plan. Below is a market analysis of Samsung smart phones from the manufacturers to end users. The analysis uses direct distribution channel as the best distribution strategy for Samsung smart phones. In addition, a multi-channel distribution system was recommended
Words: 1112 - Pages: 5
Samsung Case Analysis: Key points Q1: How attractive is the DRAM industry? The DRAM industry is unattractive and will be increasingly unattractive for incumbents going forward. The average industry profitability has been going down over the years and most incumbents have left the industry or have been acquired after a string of heavy losses. Profit potential in the industry will increasingly be under pressure due to on‐going fierce industry rivalry as high fixed costs and excess capacity leads
Words: 1548 - Pages: 7
4 existing smart phone users (1 Nokia, 1 Samsung, 2 Micromax) • 1 intending buyer of smart phone • 3 switchers – 2 from Nokia to Samsung; 1 from HTC to Nokia 1.1 Consumer Insights Consumers, belonging to the age group of 21 – 25 years, who were students from an urban background, were chosen. The following details the research done amongst this sample population. Consumer 1 (Existing Samsung User) Age 21 years Student Occupation Urban User Category Samsung Galaxy S Current Model of Phone Nokia Xpress
Words: 3182 - Pages: 13
COMPANY BACKGROUND HISTORY Samsung was formed in 1938 by Lee Byung-chull as a trading company based in Su-dong. The small company started as a grocery, trading goods produced in and around the city as well as its own noodles. The company grew and soon expanded to Seoul in 1947 but left once the Korean War broke out. After the war, Lee expanded it into textiles and built the largest woollen mill in Korea. And today Samsung Group is a South Korean based company that includes a number of subsidiaries
Words: 3125 - Pages: 13
Custom Samsung External and Internal Environment Analysis essay writing service. Samples, help Introduction Samsung is a Seoul-based electronics company that deals with television sets, cameras, personal computer items, print solutions, cell phones, home appliances and other accessories. Having been started in 1938 as a Korean export business, it has grown to be one of the leading multinationals. The multinational company’s vision is to "Inspire the World, Create the Future." (Samsung, 2013). The
Words: 2034 - Pages: 9
Apple’s iPhone. As a result, some of this analysis focuses on the competition of Samsung on Apple. This analysis will also provide a description Samsung that will be Centurion Mobile’s main competitor. It will also focus on issues that Apple has had in the marketplace because these issues may pertain to problems that Centurion will face in implementing the Generation (University of Phoenix, 2011). Competition Samsung is a global leader for electronic devices. However, unlike most others the company
Words: 1901 - Pages: 8
Vanna White v. Samsung Electronics America, Inc. (1992) United States Court of Appeals, 9th Circuit Background: The Plaintiff is Vanna White, a popular game hostess of the famous TV show “Wheel of Fortune” and has gained popularity by marketing her image to various advertisers. White brings suit against Samsung for an advertisement for Samsung VCRs (videocassette recorders) where the ad depicted a robot, dressed in a wig, gown, and jewelry that resembled her hair and dress. The robot posed next
Words: 936 - Pages: 4
Question 1: Samsung finds itself in an enviable position. Its competitive advantages in memory span all parts of the company and its production process. As seen in the graphs below, Samsung has a low Willingness to Supply (WTS) as measured by its raw materials cost of just $1.18, which is 36% lower than the competitors’ average. Its capital efficiency is superior by roughly 18% with a per unit depreciation cost of only $1.35. This efficiency largely stems from the high yield rates and productivity
Words: 1683 - Pages: 7
