THE MIDDLE EAST CONFECTIONERY MARKET: OPPORTUNITIES FOR U.S. CONFECTIONERY EXPORTS Prepared by Bryant Christie Inc. for the National Confectioners Association January 30, 2009 Seattle Telephone: 206 292 6340 Sacramento Telephone: 916 492 7062 TABLE OF CONTENTS EXECUTIVE SUMMARY…………………………………………………………… ……..1 INTRODUCTION…………………………………………………………………………4 BACKGROUND ……………………………………………………………………4 METHODOLOGY ……….…………………………………………………………4 REPORT FORMAT …………………………………………………………………4 GENERAL MARKET ENVIRONMENT……………………………………………………
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I Table of Contents I Table of Contents 2 II List of Figures 3 III List of Abbreviations 4 1 Executive Summary 5 2 Macro Analysis of the Confectionery Industry 7 3 PESTEL Analysis of the Confectionery Industry 9 3.1 Analysis 9 3.2 Conclusion 12 4 Porter Five Forces Analysis 15 5 Industry Life Cycle and Industry Dynamics 18 6 Lindt & Spruengli Company Overview 22 7 Business System 24 7.1 Resource Base of Lindt & Spruengli 24 7.2 Activity System (Value Chain) of Lindt & Spruengli 26
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taste of Kachcha aam with a surprise tangy twist in it. ‘Pulse’ is an exciting new powder filled candy in the segment, giving it a requisite differentiation of flavour in the segment." "Hard boiled candies are growing at the rate of 9% with a total market size Rs. 1800 crores, therefore validating our decision to enter the segment. The future will see us launching many more exciting & innovative flavors that will offer our consumers a delicious option for a candy and an experience of pristine blend
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x Mission/Vision x Goals x Core competency and Sustainable Competitive Advantage x Situation Analysis x SWOT Analysis x Industry Analysis x Competitor Analysis x Company Analysis x Customer Analysis x Market-Product Focus x Marketing and Product Objectives x Target Markets x Points of Difference x Positioning x Marketing Program x Product Strategy x Price Strategy x Promotion Strategy x Place (Distribution) Strategy x Financial Data and Projections x Past Sales Revenue
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The confectionery industry in the UK includes of selling of chocolate, cereal bar, gum, and sugar confectionery. The target of this report will focus on the Western Europe market which used in the data have been calculated using 2012, especially in the UK market . As the result of recent years, the UK confectionary industry has steady decreased in the value growth and marginal volume. It predicts to continue towards 2017. According to Marketline (2012) determined that "The UK confectionery market
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and Cadbury Introduction The confectionary industry all over the world is comprised of three products, that is, gum, sugar and confectionary. But the world-wide economic recession which in the last few years hit the North American and European markets, adversely affected the confectionary sales. In addition, undue pressure affected the sales volumes as more people moved towards healthier lifestyles, in attempt to avoid what they termed as unhealthy foods. In these developed countries, there are
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trust, dignity, and respect. They believe in fair business practices and in doing their part to save the environment. Currently Mr. Vijay K. Chauhan is the key person contributing towards the companies’ success. PRODUCTS:- CHOCOLATE CONFECTIONERY OTHER PREPARED FOODS ( BY ROASTING ) BISCUITS ACTIVE YEASTS Exporting countries:- BAHRAIN CAMEROON CANADA KOREA DEM. REP. MALTA NEPAL NEW ZEALAND SAUDI ARABIA SIERRA LEONE SOUTH AFRICA U.A.E
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6 million,which exceeds the last year's level by 47%. Biscuit-Chocolate Corporation,one of the largest confectionary producers in Ukraine,was established in 2004. The corporation produces confectioneries under the eponymous brand. The corporation ranks fourth in Ukraine in the volume of confectionery production and sales. > CONSUMER GOODS & SERVICES {draw:rect} KONTI BOOSTS SALES BY 47% IN Q1, 2010 Publication: Interfax Ukraine Business Panorama Provider: Interfax Ukraine April
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Arsalan Waseem Arsalan Waseem CONFECTIONERY IN PAKISTAN CONFECTIONERY IN PAKISTAN Table of Contents OVERIVEW 2 CONFECTIONERS 2 BAKERS 2 TRADE BODY 3 DEMAND: 3 SUPPLY 3 RAW MATERIAL AND ITS SUPPLY 4 MARKET ASSESSMENT: 5 MARKET SIZING AND LENDING POTENTIAL 5 OWNERS PROFILE 7 BUSINESS CYCLE 7 OVERIVEW Confectionery is the art of making confections
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Existing scenario with customers(Gluco-one) | | | | | Organized confectionery(NCC) | Unorganized Confectionery (ABC) | MNC Pharma 1 | MNC pharma 2 | Unorganized but branded producer:-Anand sweets | Unorganized unbranded producer Eg:-Ok Confectioneries | Regular supply (Every 6days delivery) | Delivery crucial | Delivery crucial | Delivery crucial | Delivery crucial | Delivery crucial | Not sensitive to price | Price sensitive | Price sensitive but negotiable | Price sensitive but negotiable
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