CONSUMER ACCEPTANCE AND CONTINUANCE OF ONLINE GROUP BUyING WENG MARC LIM Monash University Selangor Darul Ehsan, Malaysia DING HOOI TING Universiti Teknologi Petronas Malaysia ABSTRACT The aim of this study is to establish and examine the significance of a consumer acceptance and continuance model for online group buying through the integration of entertainment gratification and perceived risk with the Technology Acceptance Model. A quantitative study was conducted and data were obtained through
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the consumer is not bound within boundaries of a particular place to access products available in the outer world, now he can go beyond the boundaries of any market area where he lives, to access the things of his interest. But this virtual connectivity known as “ONLINE SHOPPING OR E-TAILING” is really a challenge for Indian customers to be associated with; they face some real time problems related to trust and quality. But the Indian shopping trend shows some rigid type of behavior towards online
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CONSUMER BEHAVIOUR IN THE INDIAN RETAIL SECTOR CONSUMER BEHAVIOUR IN THE INDIAN RETAIL SECTOR PROJECT REPORT ON Submitted By PATHAN SHAHID KHAN UNDER THE GUIDANCE OF Prof. Rafana Kazi in partial fulfilment for the award of the degree of MMS Anjuman-I-Islam’s Allana Institute of Management Studies Mumbai 400 001 2014-15 APPENDIX 1 Anjuman-I-Islam’s Allana Institute of Management Studies Badruddin Tyabji Marg, OFF. 92, Dr. D.N. Road, Opp. CST, Mumbai 400 001 Certificate This
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Model | 7 | 6. | Organizational Strategy | 9 | 7. | Environment | 11 | 8. | Organizational Technology | 14 | 9. | Culture | 15 | 10 | References | 19 | | | | | | | Purpose of this paper: This paper is meant to demonstrate how retail industry in India applies the concepts of organization theory to real life organizational situations. Every organization, regardless of size uses these concepts to some degree because the foundation of the organization is built on these principles
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bs_bs_banner International Journal of Consumer Studies ISSN 1470-6423 Beyond the fad: a critical review of consumer fashion involvement ijcs_1041 84..104 Iman Naderi Department of Marketing and Logistics, College of Business, University of North Texas, Denton, Texas, USA Keywords Consumer involvement, content analysis, fashion, literature review. Correspondence Iman Naderi, Department of Marketing and Logistics, College of Business, University of North Texas, 1155 Union Circle 311396
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THE INDIAN RETAIL SCENE India is the country having the most unorganized retail market. Traditionally it is a family’s livelihood, with their shop in the front and house at the back, while they run the retail business. More than 99% retailer’s function in less than 500 square feet of shopping space.Global retail consultants KSA Technopak have estimated that organized retailing in India is expected to touch Rs.35,000 crore in the year 2005-06. The Indian retail sector is estimated
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Saurashtra University Re – Accredited Grade ‘B’ by NAAC (CGPA 2.93) Shah, Ajay D., 2009, A study of consumer behavior in Malls vis-à-vis Mom & Pop shops, thesis PhD, Saurashtra University http://etheses.saurashtrauniversity.edu/id/eprint/96 Copyright and moral rights for this thesis are retained by the author A copy can be downloaded for personal non-commercial research or study, without prior permission or charge. This thesis cannot be reproduced or quoted extensively from without first obtaining
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1. Introduction 1.1 Indian Textile Industry India is a traditional textile-producing country with textiles in general, and cotton in particular, being major industries for the country. India is among the world’s top producers of yarns and fabrics, and the export quality of its products is ever increasing. Textile Industry is one of the largest and oldest industries in India. Textile Industry in India is a self-reliant and independent industry and has great diversification and versatility. The
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Asia Pacific Journal of Marketing and Logistics Emerald Article: Analyzing key determinants of online repurchase intentions Chai Har Lee, Uchenna Cyril Eze, Nelson Oly Ndubisi Article information: To cite this document: Chai Har Lee, Uchenna Cyril Eze, Nelson Oly Ndubisi, (2011),"Analyzing key determinants of online repurchase intentions", Asia Pacific Journal of Marketing and Logistics, Vol. 23 Iss: 2 pp. 200 - 221 Permanent link to this document: http://dx.doi.org/10.1108/13555851111120498
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Master Thesis On Visual Merchandising in an Online Store By Aryamparambil Pooja Kishor Babu Roll No: 005 PGDM - Marketing Under the guidance of Prof. Vilasini Jadhav K J SIMSR K J Somaiya Institute of Management Studies & Research January, 2016 DECLARATION I, Ms. Aryamparambil Pooja Kishor Babu hereby declare that this thesis is the record of authentic work carried out by me during tri semester
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