advertising Television has the properties of sight, sound and motion that traditionally set it apart from other media such as radio (sound only) or print (sight only). With its three-pronged assault on its viewer's senses, TV is able to create broad awareness for a product. Television is considered a mass medium because of the numbers of people it reaches. Pervasiveness of TV National broadcasters like CBS, NBC,
Words: 5641 - Pages: 23
Table of Contents Project Title with group names 1 Executive Summary 4-5 Abstract 6 Introduction about mobiles in India- Statistics 7 World Mobile Statistics 8 GSM – Cellular Telephony 9 Brief History of World Cellular Telephony 10 Cellular History in India 11 New Telecom Policy in India-1999 12-15 GSM System – Technology Used 16 ARPU & Revenue Generation Trends in India 17 About Aircel Cellular Prepaid 18 Aircel Presence 19 Aircel – Brand Values 20 Aircel – Foreign Investor-
Words: 20937 - Pages: 84
ADVERTISING SALES & PROMOTION | INTEGRATED MARKETING COMMUNICATION | Submitted by :Submitted to: Aisha Rizwan BS(Hons) Management 7th Semester – 2011 – 20-15 | UNIVERSITY OF THE PUNJAB LAHORE INSTITUTE OF ADMINISTRATIVE SCIENCES | | | TABLE OF CONTENT Contents ACKNOWLEDGEMENT 3 EXECUTIVE SUMMARY 4 HISTORY 7 Germany, France, and the Netherlands Lead the Way 7 British Magazines Appear 8 American Magazines 8 Mass-Appeal Magazines 9 The Saturday Evening Post 9
Words: 5334 - Pages: 22
Marketing Information Systems Robert R. Harmon Portland State University I. II. III. INTRODUCTION MARKETING DECISION SUPPORT SYSTEMS CUSTOMER MANAGEMENT SYSTEMS IV. V. PRIVACY AND THE MARKETING INFORMATION SYSTEM CONCLUSION GLOSSARY customer relationship management (CRM) Software applications manage the interaction of customers with an organization. They are used to increase the return on marketing efforts by enabling the understanding of the complete history of a firm’s interactions
Words: 9350 - Pages: 38
Contents About the Authors Preface to the Second Edition Preface to the First Edition Acknowledgements Brief Contents 1. Introduction to Sales and Distribution Management Introduction 1 Evolution of Sales Management 1 What is Sales Management? 2 Nature and Importance of Sales Management 2 Relationship Selling 3 Varying Sales Responsibilities/Sales Positions 4 Importance of Personal Selling and Sales Management 4 Role and Skills of Modern Sales Managers 4 Skills of a Sales Manager 6 Types of Sales
Words: 3416 - Pages: 14
.................. 14 Laws Affecting Consumers Basic Consumer Rights Right to Basic Need …………………………………………………. 15 Right to Safety …………………………………………………. 15 Right to Information …………………………………………………. 16 Right to Choose …………………………………………………. 17 Right to Representation …………………………………………. 18 Right to Redress ………………………………………………….. 18 Right to Consumer Education ………………………………….. 19 Right to a Healthy Environment ………………………………..... 19 Consumer Law ………………………..……………………………………….... 20
Words: 7217 - Pages: 29
tendencies regarded as undesirable and encouraging consume rest culture. However, it is very difficult to draw a clear line of difference between what is true and what is untrue. The advertisement is judged by its impact and its acceptance by the consumers. The product must fulfill the claims it’s advertised. Advertisements should be decent and not be obscene, also it must be truthful. We have to understand that ethics vary from person to person, society to society because people have different backgrounds
Words: 4126 - Pages: 17
Travel AgencyExecutive Summary The tourism industry has undergone rapid growth of unsurpassed nature over the last several decades. This has mainly been due to the advent of a 'borderless' world and increased information dissemination about the majestic sceneries throughout the world, with the southern African region being no exception. We are on the brink of penetrating a lucrative market in a rapidly growing industry. The current trend towards an increase in the number of tourists entering
Words: 7271 - Pages: 30
Table of Contents Cover Page P.1 Table of Contents P.2 I. Introduction P.3 II. Background and Business nature of the company P.3 III. Brand and marketing mix strategies P.4 IV. Marketing initiatives in establishing, growing and retaining the client relationship P.8 V. Recommendations to enhance brand loyalty and repeated purchases from existing clients P.11 VI. References P.14 I. Introduction Recently, many organizations are improving marketing strategies to meet customers’ expectation
Words: 3430 - Pages: 14
Chapter 1 Marketing: Managing Profitable Customer Relationships Multiple Choice 1. Marketing seeks to create and manage profitable customer relationships by delivering _____ to customers. a. competitive prices b. superior value c. superior service d. superior promotion (b; Easy; p. 5) 2. The marketing manager at Sunshine Car Washes is holding a training session for new employees. She stresses that perhaps the most important concept of modern marketing is _____
Words: 4977 - Pages: 20
