4) External Environment Analysis 7 4.1) Geographical view 7 4.2) Demographical 7 4.3) PEST Analysis 7 a. Political 7 b. Economic Environment 8 c. Social Environment 8 d. Technological Environment 9 5) Consumer Review 9 Dissonance-reducing buying behavior 10 6) SWOT Analysis 10 a. Strengths 10 b. Weaknesses 11 c. Opportunities 12 d. Threats 13 7) Conclusion and Recommendations 13 7.1) Target Market and Positioning Strategies 13 7.2) Marketing mix programs
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promotion - personal selling Introduction Personal selling can be defined as follows: Personal selling is oral communication with potential buyers of a product with the intention of making a sale. The personal selling may focus initially on developing a relationship with the potential buyer, but will always ultimately end with an attempt to "close the sale" Personal selling is one of the oldest forms of promotion. It involves the use of a sales force to support a push strategy (encouraging intermediaries
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suggested, including easy, low-cost strategies as well as those that require some investment. Fast food outlets operate air-conditioners, lights, dishwashers and cooking equipment, all of which are energy hungry. Heating water for cleaning also consumes a lot of energy. Implementing strategies that reduce energy consumption, for example, running energy efficient air-conditioners at the most energy efficient settings can reduce operational costs significantly. Fast food outlets use a lot of water
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1. Introduction 1.1. Origin Our esteem faculty Md. Farhan Faruqui assigned us a product which is “NAVY” cigarette and completes a study that covers all-important factors of consumer behavior relating to this product. After a brain storming session with in the group we have been studied the behavioral pattern of “NAVY” cigarette. It is due on July 31, 2007. 1.2. Objectives Followings were the objectives of the study: Broad objective: To develop profile of “NAVY” cigarette. Specific objectives:
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Due Care RELIANCE INDUSTRIES LIMITED PET DIVISION DUE CARE FOR USING RELPET – PET RESIN Contents 1. Introduction 1.1 What is PET? 1.2 PET Manufacturing Process 1.3 Characteristics of PET 2. 3. RELPET Grades and their applications Receipt, Handling and Discharge Procedures for RELPET Packages 3.1 Receipt of Material 3.2 Unloading Procedures 3.3 Handling Procedures 3.4 Discharging Procedures for 25 kg and 1 T bag 3.5 Importance of Clean Storage 3.6 Reporting Procedure in case of receipt of
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Environmental sustainability is gaining much focus in the recent years as people are beginning to strive for a balance between economic growth and sustainability. In fact, many developed countries such as UK, Japan have implemented strict environmental policies to enhance the quality on the environment and to preserve the sustainability of its resources. It is viewed that Malaysia’s effort has been marginal in achieving effective management of resources, pollution control and prevention of environmental
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brand loyalty and brand personality after qualitatively analyzing the responses obtained from the focus group. This would enable marketers in an emerging market like India to formulate brand appeals and branding strategies for different kinds of consumers. [PUBLICATION ABSTRACT] Links: Linking Service Full text: Headnote There are two topical areas, which are of interest to marketers - brand personality and brand loyalty. Brand associations/brand personality and brand loyalty may be associated
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Consumer Behavior Key Terms: learning, classical conditioning, instrumental conditioning, reinforcement, stimulus generalization, stimulus discrimination, brand loyalty, motives, unconscious motives, buyer decision process, information search, perception, subliminal perception, self image, perceived risk, attitude, cognitive dissonance, post-purchase (cognitive) dissonance, buyer's remorse, purchase decision process, problem recognition, information search, evaluative criteria, alternative evaluation
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|BUSINESS PLAN | |ESSENCES | |Vegetable Juice | |BBA 6 | [pic] Sehrish Inayat (090016) Sarah Masood (090014) Fatima-Tu-Zahara (090028) Tahir Ayub (090006) EXECUTIVE SUMMARY Juices consumption is high because of increased awareness of health consciousness among people. The competitive analysis identified that competition
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FUNDAMENTALS OF BUSINESS LAW & ETHICS INTRODUCTION TO CONTRACTS What is the definition of a contract? a promise that the law will enforce 4 Parts of a Contract Agreement: one party must make a valid offer, and the other party must accept it. Consideration: there has to be bargaining that leads to an exchange between the parties. Legality: the contract must be for a lawful purpose. Capacity: the parties must be adults of sound mind. Describe the various types of contracts. bilateral:
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