customer’s preference to purchase a product, service or from an organisation consistently when the need arises to purchase. The key issues of this characterisation are preference and consistency. The Discussion of Consumern Loyalty The most widely accepted definition of loyalty is by Jacoby and Kyner (1973), who describe loyalty as the biased, behavioural response, expressed over time, by some decision making unit, with respect to one or more alternative brands out of a set of such brands, and is
Words: 3152 - Pages: 13
Dublin Institute of Technology ARROW@DIT Conference papers School of Hospitality Management and Tourism 2011 Trends in the Food and Beverage Sector of the Hospitality Industry Detta Melia Dublin Institute of Technology, detta.melia@dit.ie Follow this and additional works at: http://arrow.dit.ie/tfschmtcon Recommended Citation Melia, D.:Trends in the Food and Beverage Sector of the Hospitality Industry. EuroCHRIE Conference, Dubrovnik, Croatia, October 2011. This Conference Paper is brought
Words: 5054 - Pages: 21
Product Development”. In the training program I had tried my level best to arrange the work in systematic and chronological way. This endeavor work shall provide the Bikano marketing department, an idea about the market condition and the behaviour of consumers and wholesalers about their product. Therefore, it hoped with all sincerity that this work shall be of definite use to the organization. ACKNOWLEDGEMENT “Acknowledgement is an art, one can write glib stanzas without meaning a word, on
Words: 8944 - Pages: 36
..........15 1. INTRODUCTION OF KFC KFC Corporation, based in Louisville – Kentucky, is the internationally most famous restaurant chain and franchise specialising in chicken. It is currently owned by Yum! Brands, Inc., the largest group company in restaurant business in the world with more than 36,000 branches across the globe. On a daily basis, roughly 12 million customers are served at more than 18,000 KFC stores across 120 nations and territories. As of
Words: 4353 - Pages: 18
Project Report on Retailing Challenges in INDIA Submitted By: Sudev Rajdarshan (2011198) Shriram Tarawade (2011204) Valluru Naveen (2011218) Varun Luthra (2011221) Vasundhara Singh (2011222) INTRODUCTION
Words: 4016 - Pages: 17
show that the fast food market is mature, and that it still holds some growth potential. To find out who the potential customers of the Subway franchisee might be, a survey was made. A questionnaire was used as a main tool to analyze customer preferences and the prospects of opening a Subway restaurant in Århus, Horsens or Vejle. After evaluating the results of the questionnaire, Horsens was pointed out as the most attractive and suitable city to open a new Subway restaurant. The competitive
Words: 25065 - Pages: 101
MARKET ANALYSIS OF QUICK SERVICE RESTAURANTS Submitted By: Submitted to: Prof Joyeeta Chatterjee Approvals: Distribution List: Prof Joyeeta Chatterjee Prof Joyeeta Chatterjee Prof. Praveen Gupta Library Copyright is retained by the authors of this report, as stipulated by Indian copyright act 1957. Individual researchers are responsible for using these materials in conformance
Words: 4963 - Pages: 20
will show that the fast food market is mature, and that it still holds some growth potential. To find out who the potential customers of the Subway franchisee might be, a survey was made. A questionnaire was used as a main tool to analyze customer preferences and the prospects of opening a Subway restaurant in Århus, Horsens or Vejle. After evaluating the results of the questionnaire, Horsens was pointed out as the most attractive and suitable city to open a new Subway restaurant. The competitive situation
Words: 25058 - Pages: 101
show that the fast food market is mature, and that it still holds some growth potential. To find out who the potential customers of the Subway franchisee might be, a survey was made. A questionnaire was used as a main tool to analyze customer preferences and the prospects of opening a Subway restaurant in Århus, Horsen s or Vejle. After evaluating the results of the questionnaire, Horsens was pointed out as the most attractive and suitable city to open a new Subway restaurant. The competitive
Words: 25125 - Pages: 101
Faculty, Wisdom School of Management, India Abstract: Retail is a buzz word in today’s changing business environment. Different industrial sectors are in the phase of transition from conventional business models to innovative, market driven and consumer centric models. In India retail is not a new word, however the emerging formats of retailing are changing the entire scenario and posing tough challenges in front of Indian retailers. They are now designing customized retail products and services
Words: 5765 - Pages: 24
