Reaching out to Rural India: A Study of Consumer Durable Anirudh Sharma A Management Project Report On Reaching out to Rural India: A Study on Consumer Durable PREPARED FOR Prof. Dhananjay Singh MARKETING INSTITUTE OF MANAGEMENT TECHNOLOGY HYDERABAD BY ANIRUDH SHARMA STUDENT INSTITUTE OF MANAGEMENT TECHNOLOGY 15st Oct. 2015 1 ACKNOWLEDGEMENT I would like to thank my faculty guide Prof. Dhananjay Singh for their guidance and constant supervision as well as
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Unit Code: BUS 273 Unit Name: Consumer Behaviour Assesment Due Date: 12/10/14 Topic: Tasmanian Wine: Best served with a unique culture expriences Group: 2B Group members: No. | Name | Student no. | 1. | Lee Hui Ying | 32337533 | 2. | Lim Xin Yi | 32437133 | 3. | Tee Xin Hui | 32518241 | 4. | Ong Zhong Wei | 32583445 | 5. | Terence Tong Wei Ze | 32510213 | Lecturer: Julian Content Pages | No. | Content | Pages | 1. | Excutive Summary | 3 | 2. | Introduction
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rural presence, HUL started “Project Shakti” which was very successful * ITC launched “e-choupal” to enter into agri-business division & interact directly with the farmers * Retail sales in India was around $250 billion in 2006, which was estimated to rise by 15-18 % by 2016 * Despite widespread poverty, the poor provided significant markets for products like tea, oil, bulb, footwear, bicycles & radios * FMCG accounted for 80% of all Indian consumer spending Opportunities and
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Your student ID ______________________________ Your Name __________________________________ Your Signature _______________________________ THE UNIVERSITY OF NEW SOUTH WALES Australian School of Business School of Marketing MARK1012: Marketing Fundamentals Final Examination Session 2, 2012 Instructions: (Please read these instructions carefully) This examination paper consists of THREE sections: Section A (Fill in the gaps); Section B
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An analysis of the repositioning of the “BMW Mini” brand C. Simms and P Trott . Business School, University of Portsmouth, Portsmouth, UK Downloaded by Myongji University At 05:37 14 May 2015 (PT) Abstract Purpose – This paper aims to adopt a consumer behaviour perspective and investigate the extent to which BMW has repositioned the new “Mini”. It builds on a previous paper that explored perceptions of the “Mini” brand. Design/methodology/approach – The study adopted a two-stage approach
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Motivation and Perception Factors Influence Buying Home Behaviour in Dilly, East Timor Connie Susilawati Fernando Baptista Anunu Petra Christian University Surabaya, Indonesia Key words: low cost housing, buying behaviour, consumer behaviour, motivation, East Timor Demand of low cost housing increased from 1995 to 1997 which is shown by the number of housing loan approval. In order to develop the most suitable marketing plan, developer needs to know some factors which influenced to the decision
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Marketing Research Project Modern retails in India - Trends, issues and future GROUP - 4 Divya Katoch Gaurav Bhola Hanuman Sharan Hemant Meena HimaSindhu Karthik Junnuri F - 099 F 101 F 102 F 103 F 105 F 108 Page 1 Marketing Research Project ACKNOWLEDGEMENT We sincerely express our gratitude to Mr. Hemang Dangi for his constant guidance throughout the project. We also want to thank all the respondents of our survey for spending their valuable time in filling out the survey. Yours
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Chapter 1: Introduction This project is undertaken to find out the pre-purchase and post-purchase behaviour of iPod users in the consumer market. Consumer behaviour includes the actions a person takes in purchasing and using products and services, including the mental and social processes that precede and follow these actions. The pre-purchase behaviour is determined by the expectation a customer develops in his/her mind before purchasing a product. Pre-purchase behaviour depends on various factors
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2011 Executive Summary Biosystems Engineering Pty Ltd was incepted in year 1999 under the proprietorship of Richard Sulman and further registered in year 2008. It was developed to significantly improve the way today’s working of environmental projects and issues. With the ever increasing concern for environmental problems their product and services offered tremendous advantages to local environment. Biosystems Engineering Pty Ltd will be positioned as high-end disseminators in engineering knowledge
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TeAM YYeP BUSINESS G Digitally signed by TeAM YYePG DN: cn=TeAM YYePG, c=US, o=TeAM YYePG, ou=TeAM YYePG, email=yyepg@msn.com Reason: I attest to the accuracy and integrity of this document Date: 2005.04.20 19:31:36 +08'00' ECONOMICS AND MANAGERIAL DECISION MAKING Trefor Jones Manchester School of Management UMIST 4 PART I g CORPORATE GOVERNANCE AND BUSINESS OBJECTIVES INTRODUCTION Firms are major economic institutions in market economies. They come in all shapes and sizes, but
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