bs_bs_banner International Journal of Consumer Studies ISSN 1470-6423 Beyond the fad: a critical review of consumer fashion involvement ijcs_1041 84..104 Iman Naderi Department of Marketing and Logistics, College of Business, University of North Texas, Denton, Texas, USA Keywords Consumer involvement, content analysis, fashion, literature review. Correspondence Iman Naderi, Department of Marketing and Logistics, College of Business, University of North Texas, 1155 Union Circle 311396
Words: 12660 - Pages: 51
A Structural Model of Fashion-Oriented Impulse Buying Behavior Eun Joo Park (Dong-A University, Busan, Korea) & Eun Young Kim and Judith Cardona Forney (School of Merchandising and Hospitality Management, University of North Texas, Denton, Texas, USA) BACKGROUND Dramatic increases in personal disposable incomes and credit availability have made impulse buying in retail environments a prevalent consumer behavior (Dittmar and Drury, 2000). In the USA, impulse buying generated over $4 billion in
Words: 2175 - Pages: 9
Factors Affecting the Buying Behaviour of the Consumers: Branded vs. Imitation Clothes Mary Jonique M. Enoria Gracil L. Gomez BSBA-MKTG3A \ Abstract The relationship between consumers’ decision-making styles and their choice between imitation and branded clothing is investigated using a sample of Filipino consumers. The objective of this paper is to gauge the factors affecting purchase decision taking comparative perspective as base. Findings are calculated using survey technique and
Words: 1919 - Pages: 8
RESEARCH PROPOSAL | To study the relation between the various types of consumers, according to VALS segmentation and the consumer impulse buying behavior. | | TABLE OF CONTENTS Executive Summary | 3 | Background of the problem | 3 | Problem Statement | 4 | Research Objectives | 4 | Review of Literature | 4 | Segmentation Plan | 5 | Research Hypothesis | 6 | Research Design | 6 | Results and Practical utility of the
Words: 3288 - Pages: 14
applications level the playing field for shoppers? a. | Consumers can deal directly with the sellers just like using eBay. | b. | m-commerce means tax free shopping in many states. | c. | It makes the market a buyer’s market. | d. | Consumers can comparison shop on the price and features of a product. | e. | all of the above | 2. Which of the following is not one of eBay’s m-commerce marketing tools? a. | StubHub | b. | Fashion | c. | RedLaser | d. | eBay | e. | none of the above
Words: 373 - Pages: 2
1971), pp. 409-418 Personality and Consumer Behavior: A Review Abstract This article reviews the current literature in the fields of consumer behaviour and the marketing of services in order to examine the main issues facing the consumer in purchasing services, as opposed to goods. Five distinguishing characteristics of services are discussed and the implications of these for the consumers are placed within the information processing model of consumer behaviour theory. The article suggests
Words: 5096 - Pages: 21
Question Incomplete Question Incomplete Question 1 1. eBay's Selling, Fashion, and RedLaser apps are nonmarketing-controlled information sources. True False . 3 points Question 2 2. m-commere only benefits online stores. True False . 3 points Question 3 3. In cultures where consumers are reluctant to to use credit card, they might be just as reluctant to make purchases on a smartphone and
Words: 483 - Pages: 2
3.The rise of digital media has democratized fashion journalism, shifting traditional power relationships and producing different kinds of representation Discuss and critically evaluate this statement with reference to the fashion media. INTRODUCTION The digital revolution, including the mechanical, electronic and digital technology, took off in the 1980s. This revolution brought tremendous changes due to the computing and communication technologies. Analogous to the agricultural revolution and
Words: 9383 - Pages: 38
I. Table of Contents I. Table of Contents 2 II. Intoduction 3 III. Company Background 3 IV. Customer Profile - Fashion Conscious 4 - Price conscious 4 - Product feature conscious 5 V. Buying Behaviour - Fashion Conscious 5-8 - Price conscious 8-12 - Product feature conscious 13-16 VI. Recommendation 16-17 VII. References 18 II, Introduction This project works on a well-known cosmetic brand – Shiseido. In the following parts, the project will evaluate the positions of SHISEIDO
Words: 3796 - Pages: 16
MARKET SEGMENTATION THE ACCESSORIES MARKET FOR MEN MKW 2402 CONSUMER BEHAVIOUR Chrismal Perera 24855871 Thisura Goonawardena 25633872 Pratul Venglet 24943436 Keshav Ramkhelawon 23549785 Srijan Menon 25058568 EXECUTIVE SUMMARY This report critically analyses the internal influences on consumer’s behavior and their buying decisions. The influences described are Personality and Self Image, Motivation and Involvement. These Influences are understood to create a Marketing Strategy for
Words: 3146 - Pages: 13
