1. Situational Analysis 1.1 Internal factors Ninetology main smartphone series is U9 Series. 5 smartphone models included in U9 Series which is target on two different target markets available in Malaysia market. Smartphone models such as U9 X1, Z1 and Z1+ is target on high-end smartphone market while U9 R1 and P1 is target on middle-range smartphone market. In this report, strength and weakness of Ninetology in term of packaging, price, design, etc will be analysed. Strength Packaging design
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E-Marketing BM012-3-2-EMKT Individual Assignment | Table of Contents 1.0 INTRODUCTION 3 2.0 STRATEGY IDENTIFICATION 4 2.1Marketing Mix 4 2.11 Product 4 2.12 Price 4 2.13 Place 5 2.13 Promotion 5 3.0 ENVIRONMENTAL ANALYSIS 8 3.1 SWOT Analysis for Starbucks 8 3.2 PEST Analysis for Starbucks 10 3.21 Political 10 3.22 Economic 10 3.23 Social 11 3.24 Technological 11 4.0 E_MARKETING PLAN 14 4.1 E-Marketing Strategic Planning 14 4.11 Segmentation 14 4.12
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customers to generate new service ideas in a technology-based service setting. Design/methodology/approach – The first study reported here employs the “technology readiness” (TR) construct and involves telephone surveys with randomly selected Swedish consumers. The second involves a field experiment. Findings – Findings from Study I suggest that the TR is a useful tool for identifying users who exhibit both innovative attitudes and behaviors. The results from Study II show that users with a high TR are
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foreign players. Indian mobile industry is the fastest growing across the world adding 15-20 million new subscribers every month. The Indian telecommunication sector in India is the third largest sector across the globe and the second largest among the emerging economies of Asia. India's teledensity has improved from under 4% in March 2001 to around 71% by the end of March 2011. Cellular telephony has emerged as the fastest growing segment in the Indian telecom industry. The mobile subscriber base (GSM
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ECONOMICS 17 2.1 Behavioural economics and behavioural ‘bias’ 17 2.2 Some criticisms of behavioural economics 23 2.3 Policy and regulatory implications of behavioural economics 24 3. DEMAND SIDE FOCUS 28 3.1 Information and consumer empowerment 28 3.2 Increasing complexity of telecommunications market
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cable transmission is still analog. DTH offers stereophonic sound effects. It can also reach remote areas where terrestrial transmission and cable TV have failed to... From slums to high rises, interior villages to the swankiest locations, one consumer electronic appliance that you’ll see in Indian homes is the TV. A report from a market research firm pegs TV sales at 1.87 corer units in 2011, with a growth rate of 9 per cent per annum. In the mid 80s, after the Asian Games had kicked off the
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Chester. In the end the research comes to conclusion with understanding about what drives customer to buy Apple iPhone in comparison to other mobile phones available in market. 1.1 BACKGROUND: The background of mobile handset industry and some information on Apple iPhone is discussed in this section. It contains some general idea of new upcoming mobile handset in the market and some relationship of customers and their purchase of these products. Oliver (1997), defines customer satisfaction as
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Market Entry Mode Strategies – A study of Bangladesh Mobile Telecommunication Market for Foreign Companies Authors: Debashish Barua Examiner: Prof. Anders Pehrsson Marketing, Master Programme Tutor: Prof. Mosad Zineldin Mahmudur Rahman Chowdhury Subject: Master Thesis, 4FE02E Marketing, Master Programme Level and Semester: Master, Spring, 2014 i Acknowledgement We express our gratitude to those people who helped us a lot in conducting the research work successfully. Their cooperation helped
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Purpose of the survey The purpose of this survey instrument is to determine consumer perceptions of cell phone providers. Ultimately, the data will be used to determine potential positioning strategies for companies. Summary of Results The pretest of the survey indicated the need for several changes. First, there were a few changes that needed to be made for the survey. First, the ten point-scale was simplified to three points. Minor typographical errors were corrected, and questions that appeared
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Arsalansalahuddinkhan@hotmail.com[->0] 1 Abstract The purpose of this paper is to study the consumer behavior of online shoppers in Pakistan in order to gain insights into their attitudes, preferences, decision-making frame work, and life styles. The target population for this study consisted of the urban consumers who are educated and belong to upper and upper-middle socio-economic classes. Within online shopping, two major categories could be established
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