Consumer Relationship Management

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    Business Process and Strategy

    Business Process and Strategy NAME: Professor: Institution: Course: Date:   Introduction Xactly is a software company offering science oriented solutions on incentive compensation programs and performance management. The company develops software that enables other companies survive in this fast changing technological environment by enabling them shift from the old complex paradigm of using sales compensation incentives based on spreadsheets to cloud based sales compensation

    Words: 500 - Pages: 2

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    The Brodway Cafe

    Contents Abstract 3 Part 1: Porter’s Five-Force Analysis 4 Part 2: Developing an E-Business Strategy 5 Part 3: M-Coupon Systems in Mobile Marketing and Wireless 7 Telecommunication Network 7 Part 4: Second Life for Customer Relationship Management 10 Part 5: Outsourcing Systems Development 12 Conclusion 15 References 16 Abstract The Broadway Café opened in 1952 and is conveniently located downtown Silver Spring, Maryland. A hotspot for many years, it never ceased to attract

    Words: 4259 - Pages: 18

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    Composite Risk Management

    CRM In order for a company to be successful it must establish a positive relationship with its customers. Customer relationship management (CRM) involves building lasting relationships with internal customers as well as external customers. If a company fails at CRM they risk losing their customers to their competitors. CRM involves the tracking of customers and potential customers called prospects. ("What is CRM? | PCMag.com", 2013., p. 1) Managers whom are involved in CRM are generally looking

    Words: 2165 - Pages: 9

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    Social Media Analysis for Big Blue Store

    SOCIAL MEDIA ANALYSIS FOR BIG BLUE STORE Lisa Williamson Capella University MBA-6004 Table of Contents Introduction ………………………………………………………………….. 1 Mission and Goals …………………………………………………………… 2 Situation Analysis …………………………………………………………… 3 Competitors …………………………………………………………………. 3 Strategic Analysis …………………………………………………………… 4 Ethical Issues ………………………………………………………………... 4 Recommendations …………………………………………………………… 6 Conclusion …………………………………………………………………… 6 References ……………………………………………………………………

    Words: 1474 - Pages: 6

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    Loyalty Enhancing Communication for Telecom Customer Relationships

    Loyalty Enhancing Communication for Telecom Customer Relationships | A Qualitative Study of Telecom Customers | Salman Ahmad Awan & Muzafar Said | Abstract The telecommunication business has been transformed in Sweden through the past few years. Previously telecom industry was under monopoly which has now been converted into more competitive market in which more competitors have entered and offering various alternatives of different kinds of services. TeliaSonera has been one

    Words: 37607 - Pages: 151

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    Problemsolutiontemplateclassicairlines

    “Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders” (Kerin, 2006). Marketing is a fundamental key to any businesses success and involves determining the needs, wants and desires of consumers and satisfying them to the best ability. Classic Airlines is the world’s fifth largest airline they command 375 jets serving 240 cities with

    Words: 4904 - Pages: 20

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    Relationship Management Index Using Holistic Approach

    Relationship Marketing Index Using Holistic Approach A project report submitted in partial fulfilment of the requirements for B.Tech. Project B.Tech. By Katum Yomcha (2010IPG-50) Divyank Shekhar Singh (2010IPG-34) Pradeep Kr. Meena(2010IPG-109) ABV INDIAN INSTITUTE OF INFORMATION TECHNOLOGY AND MANAGEMENT GWALIOR-474 010

    Words: 9270 - Pages: 38

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    Asian Paints

    Customer relationship management (SaP Crm) application to integrate customer-facing processes. SAP Business Transformation Study Superior Customer Value Content 3 4 5 6 7 8 10 11 Asian Paints Key Challenges Why SAP Was Selected Implementation Process and Best Practices Strong Governance and Project Management Business Process Transformation and Value Realized Future Road Map Lessons Learned AsiAn PAints GaininG a 360-DeGree View of the CuStomer QuiCk faCtS Industry Consumer products

    Words: 4235 - Pages: 17

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    Emc 2 : Delivering Customer Centricity— Case Study

    Marino, college classmates, EMC Corporation started fueling into the emerging industry of data storage. EMC promised its customers a new kind of relationship where they would ultimately be the center of their mission, and being able to deliver results with outstanding quality was their main priority. Adding stepObyOstep a strong Customer Relationship Management (CRM) practices, became the company’s drive for business, while keeping in mind the importance of listening to the voice of their customers at

    Words: 8419 - Pages: 34

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    Lenscrafter

    Case Study Dawnmarie E. Gaines Professor: Gary Reinke Business 430- Operations Management January 14, 2016 INTRODUCTION Lens Crafters was founded in 1983 by Dean Butler, a 38-year-old who had previously worked at Procter & Gamble (lens crafter 1983). A knowledgeable marketer, Butler had managed the Ivory liquid, Cheer laundry detergent, and Folger's instant coffee brands for the venerable Cincinnati consumer goods company. Lens Crafters has always been focused on providing better vision

    Words: 1948 - Pages: 8

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