launch Contadina • Contadina Fresh Past & Sauces rolled out nationally in 2nd half of 1988 • Product launch was very successful: – $75 mil. Retail sales in 1988 – $150 mil. Retail sales by 1990 – Pasta line accounted for nearly 80% of sales volume Market Summary: Refrigerated Foods • Given Contadina’s success, the NRFC began a product development process for a refrigerated pizza concept • The pizza market was an $18.4 billion market • By 1989 NRFC developed 2 new pizza concepts – Pizza Kit
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the launch decision of refrigerated pizza in the US market. One of the significant reasons for the successful results of the refrigerated pasta launch was that there was no clear leader in this segment and that Nestle bought out an existing business and launched its pastas much earlier thus gaining first mover advantage. To achieve the same success in Pizza Market, NRFC has to consider several factors like whether the Pizza and Toppings be launched or only the Pizza, break-even size of the market for
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Exhibit 9, forecast the estimated demand (trial & repeat) for the 2 pizza options under consideration: Pizza & Topping and Pizza Only. Most of the data needed for the forecasting exercise is available on pages 14, 15 and on page 34 (Exhibit 21). a Hints: In exhibit 21, there is a big difference between Contadina pasta users and non-users ... This will obviously affect the forecast depending on what proportions are used for Contadina users versus non-users in the population. b On page 14, Nestle’s
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NestReport on Nestle’ Contadina pizza Nestle’ 14th October 2013 Table of Contents Overview 3 Introduction 3 How did Nestle’ come to the conclusion of launching its pasta and sauce? 4 Why did Nestle’ launch its refrigerated pasta and sauce? 4 How did Nestle’ win the battle against Kraft’s Di Giornio pasta and become the market leader? 4 Why should Nestle’ go ahead with introducing its refrigerated pizza? 5 Why should Nestle’ not launch refrigerated pizza? 6 Recommendations
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Arnold Period 4 11/1/11 Scary Story This was going to be a scary night. First, at dinnertime, my mother, father, and I had the normal Friday night meal, pizza. All three of us had gathered in the family room and ate in silence as we watched my dad’s favorite TV show “Chopped”. After I finished my last delicious bite of pepperoni pizza, I became tired of cooking competitions, so I began to wash my dishes. As I did I took a glance out the window in front of the sink and had to do a double take
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large box of pizza dough. He introduced himself as Gary and told me that he was going to be training me tonight. It was Six O’clock and the Celtics game started at seven. We had an Hour to pre make pizzas and store them in the freezer. Gary started to show me how to make the pizzas. The dough was the hardest part. I kept getting holes in the dough whenever I would try and knead it. I eventually somewhat got the hang of it. I made about four pizzas and he made the rest. We had ten total pizzas made and
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embodies our pizza’s qualities. By introducing our very own “Pizzazzy” wrapped around pizza, it unleashes a new variety of scrumptious food to crave for. * Description of the Logo Figure 1.1 Description of Logo Business Logo “Pizzazzy” logo consists of a graphic representation of the product itself. The picture interprets scrumptious pizza wrapped around. The font for “Pizzazzy Pizza” illustrates ease and as to the hue rendered it gives off insatiable flow of energy.
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MAKE YOU WANT TO ORDER A PIZZA Scene One: Once Upon a Dinnertime Mary is hanging out with a few friends and her brother. She wants to order pizza tonight, but can’t afford to do so all by herself. She won’t be able to get what she wants unless she can convince all of the others to chip in for pizza, but she has her skills from English class to help her in her mission! Our story begins… Mary: (writes on whiteboard) “Thesis: We should order a couple of pizzas for dinner tonight.” Mary:
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It was a beautiful fall evening. The sun was just beginning to give way to incoming twilight. I could smell winter in the air, even through my closed window. Soon there'd be snow on the ground. Matchbox Twenty was playing on my clock radio. I want to push you around...” The mood was set for a soft autumn night. However the mood inside my room was quite different. I was running around trying to do a million things a one time. My makeup was all wrong for my outfit. My hair was too big, no, now too
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served next. The current business flow through process at the pizzeria is: 1. four servers 2. two kitchen staff 3. four manual ovens 4. 14 tables that seat four with no other table seating types available 5. Cream puffs product in addition to Pizza and uniqueness. As the business is being passed down, it is important for the successor to recognize the learning curve and understand the restaurant as it functions today. During peak times, the pizzeria staffs four wait staff and two kitchen workers
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