ijcrb.webs.com MARCH 2013 VOL 4, NO 11 INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS EFFECT OF TRADE DEFICIT ON THE ECONOMY OF PAKISTAN Mohsin Abbas Superior University, Lahore, Pakistan Hassan Raza (Corresponding author) University of Lahore, Lahore, Pakistan Abstract This study has conducted to find the effects of trade deficit on the economy of Pakistan in which trade deficit is the independent and gross domestic product, foreign direct investment exchange rate
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managers are supposed to have attended conferences on Efficient Consumer Response (ECR) und Customer Relationship Management (CRM), customer equity, relationship marketing, customer database management, e-relationships and proximity marketing: all these new tools criticize the old brand concept and focus on the most efficient techniques to serve the most profitable customers. They claim that conquering new clients is of no value any more: profitability will come from mastering databases and loyalty
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Deming, Juran, and Crosby HBS .687011 , Process Control at Polaroid , HBS, #693047 , LL Bean Item Forecasting and Inventory Management HBS, #893003, 5p , Johson Control Automotive Systems , HBS,#69308623p , Title Operations Management Concepts, Techniques & Applications Operations Management Author Evans & Collier Edition 1st Year Publisher Name Cengage Learning Tata McGraw Hill Author Norman Gaither,Greg Frazier Edition 9th Year Publisher Name Cengage Learning William Stevenson Taylor 8th
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framework was proposed. IT innovation adoption occurs at the functional/operational level by enhancing various aspects of efficiency, effectiveness and resiliency. In order to select a few customer to be interviewed, heterogeneous purposive sampling technique which aimed to achieve a heterogeneous sample. The first condition (value) is necessary for the second (competitive advantage) to occur. There has been significant research on ICT value—with numerous studies examining and finding a relationship between
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Qualification | Unit number and title | Pearson BTEC Level 5 HND Diploma in Business(QCF) | UNIT 18:Advertising and Promotion in Business Level 4 | Student name and ID number | Assessor name | | Tatah Amenonyoh | Date issued | Completion date | Submitted on | 18th September 2015 | 13th December 2015 by 5.00pm | | Internal Verifier | Dr George Panagiotou | Assignment title | Westfield-Stratford City | Instructions | * An electronic copy of your assessment must be fully uploaded
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Video Case 2.1 Starbucks: Staying Local While Going Global Through Marketing Research 1. Students should search an Internet database using the key words “coffee”, “coffee shops”, “coffee consumption”, etc. to identify the relevant data. They should also visit Starbucks’ web site (http://www.starbucks.com). 2. Starbucks can determine the answers to such questions by conducting qualitative research. Both focus groups and depth interviews can be useful. Focus groups can generate new insights
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Introduction The porter forces model was first developed in 1979 by Michael .F. Porter of the Harvard as structure for assessing and evaluating the competitive position and power of an organization, the model is grounded on the concept that there are five forces which ascertain the competitive intensity of the market (Porter, 2008). Figure 1.1 shows a diagram of the five forces model, (Flesicher, 2007) Porter’s five forces model is quite useful and it provides a number of benefits , its most
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It is a complete understanding of the universe, why it is as is and why it exists at all.” Stephen Hawking Although the goal is termed as simple, it is a monumental albeit fascinating task and qual research often gets endowed with that task in a marketing environment. Hence, the hunt to explain the reasons behind a particular phenomenon or phenomena and arrive at insightful solutions continues. Having said that, Qualitative research also comes under the axe for producing results that are “too conceptual
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Indus University, Pakistan Pharmaceutical marketing mix strategy and physician’s prescription behavior Rizwan Raheem Ahmed ABSTRACT Purpose: This research paper gives an insight about the processes used by local and MNCs pharmaceutical companies in Pakistan.The purpose of our research is to examine that what factors affect physician prescription behavior based on ethical grounds. Methodology: This research focuses on the strategies and marketing tools used by pharmaceutical companies in Pakistan
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solutions, that occurred in the particular regions as well as company’s strongest and weakest parts. Hence it would be important to note that retailing corporations and Nordstrom Inc, in particular have captured a number of markets and nowadays their marketing, organizational and developmental strategies could be referred to as one of the most effective ever used. The deep understanding of the market niche and target group in different areas, added to the effectiveness of Nordstrom Inc strategies, despite
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