INTRODUCTION TO TOPIC SENSORY MARKETING: Marketing techniques that aim to seduce the customer by using his senses to influence his feelings and behavior. Sense: Any of the faculties, as sight, hearing, smell, taste, or touch, by which humans and animals perceive stimuli originating from outside or inside the body. HISTORY: During the 1950s, marketers concentrated on using sight for branding. They focused on color and form to promote brands. This was because the main medium for advertising
Words: 2270 - Pages: 10
Purpose of the Thesis 3 1.2.1. Research Question 3 1.3. Clarification of the Main Concepts 3 1.4. Structure of the Thesis 4 2. Methodology and Theory 5 2.1. Methodology 5 2.1.1. Research Design 5 2.2. Method 8 2.3. Research Techniques 8 2.3.1. Laddering 8 2.3.2. Questionnaire 10 3. Potential Conclusions 14 3.1. Recommendations to the Ebro Puleva Company 16 Appendices 17 Appendix 1 – Types of functional food. 17 Appendix 2 – SWOT Analysis of PO-3. 17 Appendix 3 –
Words: 8078 - Pages: 33
Viral marketing, viral advertising, referring to marketing techniques that use pre-existing social networking services and other technologies to try to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of viruses or computer viruses (cf. Internet memes and memetics). It can be delivered by word of mouth or enhanced by the network effects of the Internet and mobile networks.[1] Viral
Words: 3521 - Pages: 15
SUBMITTED BY: Table of Contents 1.0 Company Profile 3 1.2 Industry Anaysis: 4 Macroenvironment for FMCG industry: 6 Structural Analysis: 6 Design and Manufacturing: 6 Distribution and Marketing: 7 1.2 Area of Research 8 1.3 Why This Area of Research? 9 1.4 Problem Statement 10 1.5 Purpose 11 1.5 Methodology 11 1.6 Brief Outline of the Study 12 1.0 Company Profile
Words: 3136 - Pages: 13
Human resource utilization, Theme parks, Employee communications, Service quality Introduction In services management, the linkage between employee performance and the delivery of high quality services has been well documented in the services marketing and hospitality literature (Zeithaml and Bitner, 2000; Mohr and Bitner, 1995; Bettencourt and Gwinner, 1996). This article reviews the human resource practices that have been adopted at a major theme park in order to maximize the delivery of superior
Words: 2726 - Pages: 11
consumer demand and not by supply from the manufacturer. This leaves no room for slow-moving businesses. Therefore, our retail brand ‘Diva’ will bring the concept of ‘fast fashion’ to ready to wear western women apparel in Pakistan. Fast fashion is a contemporary term used by fashion retailers according to which the latest trends move from the fashion shows to retail outlets very quickly. These trends are transformed into designs and manufactured quickly and cheaply so that the mainstream consumer can follow
Words: 1916 - Pages: 8
Industree Craft? Industree Craft , India is a hybrid social enterprise—literally comprised of for-profit and nonprofit entities—based in Bangalore, India. Industree's mission is “to enhance and create artisanal owned rural livelihoods through marketing of contemporary designed artisanal produce for urban markets,”2 Industree sources products and materials from small-scale artisan groups across Southern India and sells their products, primarily home textiles, gifts, and natural fiber furniture, to domestic
Words: 1150 - Pages: 5
Marketing Management Sample Exams Questions Question 1 Your company supplies components for the automotive industry. Your largest customer has recently announced that it is moving towards a lean manufacturing system that will adopt ‘just-in-time’ principles of component delivery within one year. Write a report to your marketing director stating the implications of this announcement and suggesting what your company should do in order to be prepared for this change within one year.
Words: 5645 - Pages: 23
AFRICAN PRINTS IN RETROSPECT: A CASE FOR FUTURE DEVELOPMENT Abstract The paper investigated the nature of machine-produced fabric commercially termed African prints by focusing on a select sample of these prints. It established that the general design characteristics of this print are an amalgam of mainly Javanese, Indian, Chinese, Arab and European artistic tradition. It also explores the desirability and choice of certain design characteristics discovered in a wide range of African textile
Words: 1168 - Pages: 5
Understanding Organisational Behaviour IB1230 ID: 1323413 Describe how either Taylor or Ford changed organisational management and workplace practices. Critically analyse how they continue to influence contemporary organizational behaviour Student ID: Word count: 1976 Submission Date: 1 1323413 20/01/2014 Understanding Organisational Behaviour IB1230 ID: 1323413 Introduction “In the past the man has been first; in the future the system must be first.” Frederick
Words: 2420 - Pages: 10
