Contemporary Marketing Techniques

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    Beyond Consumerism

    Beyond Consumerism: New Historical Perspectives on Consumption Author(s): Frank Trentmann Source: Journal of Contemporary History, Vol. 39, No. 3 (Jul., 2004), pp. 373-401 Published by: Sage Publications, Ltd. Stable URL: http://www.jstor.org/stable/3180734 . Accessed: 21/03/2011 08:15 Your use of the JSTOR archive indicates your acceptance of JSTOR's Terms and Conditions of Use, available at . http://www.jstor.org/page/info/about/policies/terms.jsp. JSTOR's Terms and Conditions of Use provides

    Words: 14844 - Pages: 60

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    Test

    /service follows certain marketing techniques. Marketing strategies decide the futuresucess of a product, be it services or a new product, it is the strategies adopted to identify the customers, positioning and pricing of the product which determines the life of the product in the market. In this paper we have researched on some of the Innovative strategies successfully employed by automobile companies for new customer creation This document is a study about those marketing nuances which are required

    Words: 12298 - Pages: 50

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    Factors Affecting Export Performance of Pakistan Furniture Industry

    registered units in the country. These units are operating on a single shift/300 day’s per annum basis. The export of furniture increased up to 42 percent in the first 11 months of 2002-03 because of the attention given to quality and aggressive marketing which enabled

    Words: 2994 - Pages: 12

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    M and M

    Bibliography 50 What do you mean by advertisement? Advertising is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service. “While now central to the contemporary global economy and the reproduction of global production networks, it is only quite recently that advertising has been more than a marginal influence on patterns of sales and production. The formation of modern advertising was intimately bound

    Words: 11766 - Pages: 48

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    Text

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    Words: 2644 - Pages: 11

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    Hdjgl

    Executive Summary 2 Task 1 3 1.1 EXPLAIN THE ROLE OF STRATEGY, MISSION, VISIONS, OBJECTIVE, GOALS AND CORE COMPETENCIES OF AUTOGLASS 3 1.2 Review the vital issues involved in Strategic planning in Autoglass 4 1.3 Explain minimum three planning technique for Autoglass 7 Task 2 9 2.1 Produce an organizational Audit for Autoglass 9 2.2 Carry out an environmental audit for Autoglass using at least two approaches 10 2.3 Explain the significance of stakeholders’ analysis in relation to Autoglass

    Words: 3836 - Pages: 16

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    Management

    Historical and Contemporary Theories of Management The idea of management is not new. Early forms of management concepts have been applied throughout history in order to progress as a society. Could Stonehenge have been built without the management of all of the required tasks? What about the Mayan or Egyptian pyramids? Could the stones for these monuments have been found, cut, and moved without a plan? Management activities were needed in order to complete these massive projects. In this

    Words: 2599 - Pages: 11

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    Btl Marketing

    Chapter 1 : Introduction To Marketing Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments. It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves. Marketing is the key factor behind

    Words: 22932 - Pages: 92

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    Media

    (semiotics) process that selects the legitimate meaning Jolly Roger: Flag (Pirates), Label (High Voltage), Bottle (poison, chemical staff) Narratives Media inform us about events. Events become stories With narratives we mean the art, the techniques and the process of making stories. In Morphology of the Folk Tale (1928) V. Propp (structuralism) analysed hundreds of stories and found out that all of them present a common structure. The structure consists of 8 characters (or spheres of action)

    Words: 2070 - Pages: 9

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    Business Management

    the organization. • Model Construction - Development of the functional mathematical relationships that describe the decision variables, objective function and constraints of the problem. • Model Solution - Models solved using management science techniques. • Model Implementation - Actual use of the model or its solution. 1.2 Factors of production Natural resources i.e. crude oil Capital i.e. investors Labour i.e. technical and academic Entrepeneurship i.e. takes capital and link labour and

    Words: 9542 - Pages: 39

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