Contemporary Marketing Techniques

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    Kobra

    understanding of the various theoretical influences (psychological, social and cultural) upon consumption as a practice 2. Synthesise the contemporary issues involved in consumption practice that have a broad societal relevance. 3. Analyse, evaluate and interpret consumer behaviour theories and models and apply them to professional marketing practice in order to take informed and effective decisions. 4. Develop the art of constructing and defending arguments related to the field

    Words: 1905 - Pages: 8

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    Consumer Behaviour

    Consumer buyer behavior: Consumer buyer is the buyer who buys goods or services for his or her own personal consumption. Consumer buyer behavior is the buying behavior of final consumers-individuals and households that buy goods and services for personal consumption. “Those acts of individuals, directly involved in obtaining, using and disposing of economic goods and services including the decision processes that precede and determine these acts” A simple model of the consumer buyer behavior:

    Words: 2540 - Pages: 11

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    Tradigital Marketing

    TRADIGITAL MARKETING Submitted by: Rahul Singh Shubhankar Som Shivi Shrivastava Sathya Saurabh Sharma Saurabh Tirpude WHAT IS MARKETING? Marketing is the process of planning, designing, pricing and distributing ideas, goods and services in order to satisfy customer needs and generate revenue and make profit. To quote the American Marketing Association's definition, it is "an organizational function and a set of processes for creating, communicating

    Words: 8065 - Pages: 33

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    Macys Case Study

    with the conversion of stores acquired from the Macy Department Stores Company. It serves now customers through approximately 800 stores in virtually every major geographic market in the United States, as well as the macys.com website. MARKETING MIX Missing appropriate terminology in this section. User terminology we are currently covering. PRODUCT: Terminology? * provide a wide array of apparel for men, women and kids * provide goods for the home * provides beauty, hair, fragrances

    Words: 3033 - Pages: 13

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    Managing Organization and Leading People

    Task 1: ORGANIZATION AND LEADERSHIP ANALYSIS Assessment Code: C200/BIP Task1 Student Name: xxxx Student ID: xxxxx Date: October 30th 2014 Student Mentor Name: xxxx Task 1: ORGANIZATION AND LEADERSHIP ANALYSIS 0 Organization Overview 2 Organization Description 3 Leadership Practices 4 Relationship between Leadership and Organizational Culture 7 SWOT Analysis 8 Organizational Strength 8 Organizational Weaknesses 9 Organizational Opportunities 10 Organizational Threats 10

    Words: 4313 - Pages: 18

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    Marketing Management Planning and Control

    Marketing Management Planning and Control | | Index Introduction 2 PESTEL analysis of electronic market 2 Planning tools 5 a) Boston Consulting Group 5 b) Ansoff’s Matrix 6 Market segmentation 7 Samsung market segmentation 7 Bibliography 9 Appendix 1 12 Appendix 2 14 Introduction This report covers three questions. The first

    Words: 4569 - Pages: 19

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    Strategic Management

    |BATCHELORS DEGREE ASSIGNMENT SPECIFICATION | |School of Business, Finance and Management | |Student name: |      |Student P number: | | |Programme:

    Words: 2904 - Pages: 12

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    Student

    selected The Home Depot for comparison with IKEA which are one of the largest companies in the furniture industry. 1.2 PROJECT OBJECTIVES AND RESEARCH QUESTIONS PROJECT OBJECTIVES: questions The objective of preparing this report is to review the marketing strategy of IKEA and to gain a thorough understanding of the environment, the company operates in, and operations of the furnishing industry. To evaluate the strategies of the company following tools can be

    Words: 5292 - Pages: 22

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    The Customer's Satisfaction with Service

    satisfaction occupies a central position in marketing thought and practice. Conceptually, satisfaction is an outcome of purchase and use results from the buyer's comparison of the rewards and costs of the purchase in relation to the anticipated consequences. Operationally, satisfaction is similar to attitude in that it can be assessed as the sum of the satisfactions with the various attributes of the product or service. With due consideration of this marketing approach, every effort is being made to

    Words: 7375 - Pages: 30

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    Marketing

    is evident and intense, and the marketing and management divisions of corporations are surely giving everything they can to establish their brands. Competition forces certain brand names to become stronger than others because of product loyalty and name recognition. As such, all types of communication becamemore involved in marketing communications, including literature, training, advertising, mail, telephone, product promotions and other contact relevant to marketing communication (Goldberg & McCalley

    Words: 4747 - Pages: 19

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