C11SK– Sustainable Marketing Course Handbook Semester 2, Session 2013-2014 Introduction Managing sustainability is arguably the most important business issue to face organisations today and into the foreseeable future. Organisations will be required by the market, governmental intervention or resource scarcity to fundamentally reorganise how they satisfy consumers’ demands. This course will develop students’ knowledge and expertise on how to do this and meet these marketing challenges. In
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mobile advertising effectiveness’, Int. J. Electronic Finance, Vol. 5, No. 1, pp.15–31. Biographical notes: Justin Beneke is a Lecturer in the Marketing Section of the School of Management Studies at the University of Cape Town (UCT). His fields of interest include retailing management, electronic marketing, customer relationship management and marketing in higher education. He holds a Master’s Degree in Business Science from UCT and is currently working on his PhD. The contributions of three postgraduate
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MBA 1015 Entrepreneurship Ku Chong Yoong 900509-05-5279 0173690600 201044 JANUARY 2014 SEMESTER Contents 1.0 Introduction 3 2.0 SME 7 2.1 Benefit of SME 7 3.0 Case Study 1 13 4.0 Case Study 2 25 5.0 Reference 44 1.0 Introduction While individuals may be publicly recognized as social entrepreneurs for their contributions to improve the welfare of communities, the field of social entrepreneurship continues to struggle to gain academic legitimacy. Social entrepreneurship
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Welfare Reform A number of countries across the globe do have welfare programs, essentially these are government systems aimed at helping families and individuals in need. For instance, America has elaborate systems that aim to offer fairly complete systems, which aid Americans not only in monetarily terms but also through other forms of assistance such as medical care services, and work training programs (Rushefsky, 2013). Consequently, this paper seeks to understand how did the PRWORA Act of 1996
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PAGE 1 THE INSPIRATIONAL MANAGER INTRODUCTION Longmans dictionary of Contemporary English describes the word inspire as ‘to encourage in someone the ability to act’ –that is the essence of the inspirational manager. Who or what is a manager? Managers are people that accomplish organizational goals. They do this with and through other people by coordinating their work activities. An inspirational manager understands the individual’s goals and dreams and has the ability to motivate and encourage
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1) Ethics in marketing Pinar Cankurtaran The focus of marketing has traditionally been a predominantly firm centric one. With their narrow focus on profit maximization, marketers have paid little attention to the diversity of stakeholders who are influenced by their actions. However, increased scrutiny of corporate actions in today’s business environment compels all functions of the firm to adhere to ethical business practices founded on principles that are honest, fair and transparent to all
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2013-15) 2013 IMT Ghaziabad (DCP Batch – 2013-15) A Marketing Audit Report on - AMUL A Marketing Audit Report on - AMUL Executive Summary In this particular research, we have put an effort to understand the product and the marketing policy and activities of Amul and buying behaviour of the consumers with respect to Amul products. We discuss its mission, objectives and analyse the marketing strategies of the organization. Marketing policy includes interest-creating activities such as advertising
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MGT 5794 Strategic Management Spring 2006 Ice-Fili: Winning Strategem in a Contemporary Venue -Team 5- 900-22-7377 904-46-8228 904-47-4673 904-50-0701 904-50-7922 904-52-3718 February 13, 2006 Executive Summary Ice-Fili had been successful in the past, surviving various tumultuous times including the transformation of the Russian closed economy into an open economy and the financial crisis in 1998. As Russia’s largest domestic ice cream producer, they had held onto
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ACCT5919 Business Risk Management Syndicate Report HEBLON PLC CASE STUDY Semester 2, 2013 Wenjia Wu 3489021 Wing Kin Lam 5011203 Xuan Zhang 5024642 Xin Su 3468927 1. Introduction This report will examine the key risk management issues in Heblon PLC (Heblon), with emphasis on the risk identification process. Established in 1950s in the UK, Heblon provides high quality wooden furniture in traditional manufacturing industry. After several decades of development
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