(2008) argue that, “the rise of digital technology means that content creation is no longer exclusive to media firms and marketers.” Content Introduction--------------------------------------------------------------------------------3 IMC Overview----------------------------------------------------------------------------3 Digital Technology Means That Content Creation Is No Longer Exclusive To Media Firms and Marketers---------------------------------------------------------6
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towards change. Media is playing a vital role in this social change. In this regard, FM channels are being considered as more effective medium. These channels are running under the control of Pakistani Government. Now, these are spreading far and wide from metropolitans to towns. Due to this mass acceptance, these channels are acting as leverage of media revolution. The government regulatory authority PEMRA is regulating these channels. PEMRA has issued many licenses to cross media groups, businessmen
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Submitted by: PGP27271 Ankit Jain PGP27285 Tejas Choudhari PGP27286 D. Jhansi PGP27287 Amit Deshpande PGP27288 Gaurav Mangla PGP27327 Taniya Biswas Section E Group 5 25-03-2012 SUBMITTED TO: PROF ASHWANI KUMAR Web 2.0 Group 5 Table of Contents 1. Pre-Web 2.0 .................................................................................................................................. 3 2. Web 2.0 .....................................................................................
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Integrated e-Marketing Plan: Developing an e-Marketing Plan for Competing in the Electronic Global Marketplace Prepared for [SEARS] By: [Maria Quinonez] Date: [October 29, 2014] Table of Contents Starting an e-business in the Electronic Global Marketplace: Completing an Integrated e-Marketing Plan 1 Executive Summary 3 Selection of the e-Business for the Project 4 Environmental Analysis of the Marketplace 6 Targeted Market Segmentation 8 Consideration
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maQuestion 2 Marketing Communication Plan for Kiara Designs By [Your Name] [Instructor’s Name] [Institution’s Name] [Institution’s State] [Date] Report Overview This report serves as a digital communication plan for a fictional fashion retailing brand named, Kiara Designs. This plan will help marketers achieving organizational goals of Kiara based on information at hand regarding online marketing and shopping trends in Pakistan. Throughout this report, it is made sure that the digital
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and Social Media are Changing Public Relations and the Way it is Practiced Donald K. Wright & Michelle D. Hinson1 This article reports on a three-year-long international survey of public relations practitioners examining the impact blogs and other social media are having on public relations practice. Findings show these new media are dramatically changing public relations. Results indicate blogs and social media have enhanced what happens in public relations and that social media and traditional
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FALL 2011/2012 FINAL PROJECT: DEVELOPING A SOCIAL MEDIA MANAGEMENT STRATEGY FOR NOUCHALINE: MY FASHION BLOG MKTG250D/INFO250D Presented to: Leila Khauli Hanna Dr. Nelson King January 16th, 2012 Table of Contents Executive Summary 4 Client Background 5 Existing Social Media Presence 5 1. Social Media (Open): 5 2. Specialized Networks: 7 Assessment of Current Operations 8 Coordination 8 Scrutiny and Accountability 8 Data Management 8 Scalability
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MYGOVERNMENT ONLINE SERVICES PORTAL (MOSP) CHANGE MANAGEMENT REPORT TABLE OF CONTENTS 1. INTRODUCTION ....................................................................................................... 3 1.1. Document Purpose ............................................................................................ 3 1.2. Audience ............................................................................................................ 3 1.3. Project Background .............
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IIBM INSTITUTE OF BUSINESS MANAGEMENT Answer Sheet Business Communication Rahul Sancheti 14/07/2015 The Detailed study Of The Business Communication has Been Submitted To The IIBM Institute Of Business Management Answer Sheet Business Communication Section A: Objective Type & Short Questions Part one: Multiple choice: 1. __________is an essential function of Business Organizations: a. Information b. Communication c. Power d. None of the above Ans:B 2. Physiological
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Question 1: What are Burger King's communication objectives for its target audience? Whenever any company aims at success, it ought to plan for every step to reach its objectives. However, if it fails in setting its plan, it will be like a boat sailing without sails in the middle of the ocean. Therefore, it is paramount to every marketing success to develop marketing communication objectives. Now, having said this, what are BK's marketing communication objectives? Before discussing BK's communication
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