Table of Contents page no. 1.0 Purpose of report………………………………………………..2 2.0 Offline marketing strategy…………………………………….2 3.0 Organization’s resources and capabilities…………………2 4.0 Situation analysis………………………………………………...2-7 5.1 Micro-environment analysis…………………………...3-5 5.2 Macro-environment analysis…………………………..6-7 5.0 E-business Strategy………………………………………………8-10 6.0 Implementation………………………………………………….11-14 7.3 Marketing mix elements………………………………..11-14 6.10 Product……………………………………………………
Words: 5789 - Pages: 24
|Creative technology ltd | |[pic] | |Creative Zii Egg Plaszma | |
Words: 9387 - Pages: 38
possible by robots and just-in-time inventory (Lampel & Mintzer, 1996, p. 21). In order for a company to be effective in personalized marketing, the company must be able to gather information on the target individual. Today, with the power of technology this is a widespread practice on the Internet. The Internet provides a medium to make one-on-one personalization practical for a variety of firms (Schibsted, 2001). For example, a web page may establish cookies and track the buying habits of the
Words: 4483 - Pages: 18
two channels can work together and how marketers can leverage the best both channels have to offer. Basically, combining traditional marketing with digital marketing. Traditional marketing presents a highly effective way to reach a broad consumer audience and on the other hand, digital marketing is very efficient in creating a relationship with the consumer that has depth and relevancy. How these two ways can be integrated together is: marketers should use the wider reach traditional marketing channels
Words: 2545 - Pages: 11
Technological Advancement In Education Education Essay Contents Introduction – Thesis statement: Advances in the technology are very helpful in transforming the way people are educated. From the abacus which made teaching math easy millennia back, to word processor which changed the way research paper are being written and presented. The technological progress of humans has a positive impact on education. Technological change has given shape to education from the very beginning, but with the
Words: 1990 - Pages: 8
IIM Indore Mumbai Salesforce.com | Business Model Analysis | | | | About the Company: Salesforce.com Inc. is a global enterprise software company headquartered in San Francisco, California. Though best known for its customer relationship management (CRM) product, Salesforce has also expanded into the "social enterprise arena" through acquisition and by steadily improving and augmenting its core development platform. It was ranked number 27 in Fortune's 100 Best Companies to Work
Words: 4433 - Pages: 18
Axia College Material Appendix A Midterm Exam Answer each question below. Answers should be approximately 100 words per question. 1. What are the different forms of social media that exist today? Provide examples of different social media and their primary purposes. One of the forms of social media would be social networking sites, like Facebook or MySpace. These sites allow people to easily keep up with family and friends, as well as being able to join the pages of different organizations
Words: 1976 - Pages: 8
years. | Table of Contents Abstract 2 Social Media History 2 Statistics of Social Media Usage 3 Facebook 5 Twitter 6 Question 1 - Investigate the effects that social networking sites may have within the business environment. 6 Benefits of Social Media to business 7 Question 2 - Discuss the types and forms of businesses that may deploy these networking sites to achieve competitive advantage 9 Small Businesses can take advantage of Social Media to achieve competitive Advantage
Words: 2848 - Pages: 12
Table of Contents Executive Summary 5 Marketing Strategy 6 Background 6 Company 6 Products 7 Situational Analysis 7 Market Share 8 Goals 8 Strategy 9 SWOT Analysis 9 Strengths 10 Weaknesses 11 Opportunities 11 Threats 12 Customers 12 Competitors 14 Positioning 14 Competitor Market Share 15 Collaborators 15 Role of Partnerships 15 Complimentary Businesses 16 Climate 16 Political/Legal 16 Economic 16 Technological 17 Social/Cultural 17 Issues Analysis 17 Personal Computer
Words: 10270 - Pages: 42
口语部分 Preparation for Part One (Interview) In the first part of the test, the interlocutor addresses each candidate in turn and asks general questions. Candidates will not be addressed in strict sequence. This part of the test lasts about three minutes and during this time, candidates are being tested on their ability to talk about themselves, to provide personal information on their home, interests and jobs, and to perform functions such as agreeing and disagreeing, and expressing preference
Words: 13880 - Pages: 56