TRADIGITAL MARKETING Submitted by: Rahul Singh Shubhankar Som Shivi Shrivastava Sathya Saurabh Sharma Saurabh Tirpude WHAT IS MARKETING? Marketing is the process of planning, designing, pricing and distributing ideas, goods and services in order to satisfy customer needs and generate revenue and make profit. To quote the American Marketing Association's definition, it is "an organizational function and a set of processes for creating, communicating
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services. Establishing an online presence can greatly help with this expansion through the utilization of easily available and affordable technology along with careful planning and development of effective and creative marketing strategies appropriate for the restaurant business. Nowadays, every competitive business has online presence. Today’s technology allows people quick and easy access to information and services. People ‘on-the-go’ rely heavily on the internet for information that help
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you are carrying is also part of Social Networks) Post liberalization, there came a revolution in technology which transformed India, in a way it never happened. In this era of globalization, the flow of goods and services is as simple as anything. There are no boundaries or borders for communication. Very well known as the ICT world, that is, the world of information and communication technology in which an integration and unification of telecommunications, computers as well as necessary systems
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Africa, the country finds itsef somewhat behind technologically. However, this may not prove to be a disadvantage as the uncertain nature of Web advertising may make a policy of 'watching and learning' most viable. What implications will this new technology have for marketing? What is the nature of Web advertising? How can a business use the medium effectively ? Where is all this going ? These questions appear to be most pertinent in the process of understanding interact ive marketing on the Internet
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Harry Ulrickson Laine Mitchell December 9, 2014 Table of Contents I. Historical Context………………………………………………………………………………..3 II. Industry analysis…………………………………………………………………………………3 III. Market Analysis…………………………………………………………………………………..4 IV. Competitor Analysis……………………………………………………………………………5 V. Company Analysis………………………………………………………………………………5 VI. Target Audience………………………………………………………………………………….6 VII. Media Mix and Budget…………………………………………………………………………7 VIII. Communication
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driven by social connectivity and the prominence of mobile technology has made it easier than ever for us to share our lives with just a few clicks or taps of the finger. Creative people thrive on expression; expressing themselves, their thoughts, their emotions, and the world around them. However, there is currently a void in the social-media market for an app that allows creative people to express their full creativity. XPRSSN has a wide audience from professional to amateur designers/artists, unique
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Chapter 1: Exploring the Network Introduction We now stand at a critical turning point in the use of technology to extend and empower our ability to communicate. The globalization of the Internet has succeeded faster than anyone could have imagined. The manner in which social, commercial, political and personal interactions occur is rapidly changing to keep up with the evolution of this global network. In the next stage of our development, innovators will use the Internet as a starting point for
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Chapter 1 Topic: The impact of new advertising media technologies on company performance. Author: Tendai T Chigwada (R10651V) 1.0 Introduction The researcher will carry out a research on the impact of new media technologies on company performance using Econet Wireless Zimbabwe as the case study to the topic under study. In this research proposal, the researcher is going to highlight the activities to be followed in coming up with this research. The researcher will briefly explain the background
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Ganasan Tunku Abdul Rahman University College Wangsa Maju, Abstract The purpose of the present study is to examine the Android 5.0 is and IOS 8. The study was guided by uses gratifications approach as a framework because the assumption that audience constantly seek the user interface for entertainment and satisfaction. Introduction The purpose of present study is to examine the preference of IOS 8 between Android 5.0 Lollipop. While it is know that both platform has their own user and fans
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that mission and those values in the same manner. Modern understanding of internal communications is a field of its own and draws on the theory and practice of related professions, not least journalism, knowledge management, public relations (e.g., media relations), marketing and human resources, as well as wider organizational studies, communication theory, social psychology, sociology and political science. Successful businesses of all sizes have developed a workforce that understands the mission
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