Customer Relationship Management Sarina White Ashja Thompson DSIM 518: Competing through Innovation and Information Technology Instructor: Vikas Agrawal Spring 2016 Table of Contents Abstract……………………………………………………….. Page 1 Introduction…………………………………………………… Page 2 Literature Review…………………………………………….. Page 3 – 4 History and Development of CRM………………………..... Page 4 – 5 CRM in Action………………………………………………... Page 6 – 7 CRM and Competitive Advantage…………………………. Page 7 – 9 Implementations
Words: 2999 - Pages: 12
2012 Contents Introduction 1 Purpose 1 Definition 1 Business problem 1 Solution 1 Business model 2 Audience 2 Milestone 1 2 Business challenges 3 Sustainability and CSR background 3 Business issues 4 Benefits to business 4 Initial approach 5 High-level solution 5 Milestone 2 5 Technology solutions
Words: 5436 - Pages: 22
FOUR-YEAR MARKETING PLAN FOR ‘THE sWand’ PEAR TECHNOLOGIES ® Executive Summary The sWand is a new and unique button-less gesture based universal remote control that is being launched by Pear Technologies in the electronic gadgets market. This product offers consumers cutting-edge technology for increased convenience of use of electronic devices at affordable prices. The target market for this new product comprises households in Singapore with three or more electronic gadgets and an annual income
Words: 4272 - Pages: 18
7308 South Alton Way, Suite 2J Centennial, Colorado 80112 800-282-3374 www.employeedevelopmentsystems.com Table of Contents Introduction Four Generations under One Roof o Generations, Their Technology and World View o Employee Development across the Generations How Learning Really Takes Place o 4 Ways to Maximize Learning Effectiveness o Integrating Flexible Technology and Learning Tools Employee Development Redefined o Activities Contributing to Learning Effectiveness o Employee Development
Words: 3198 - Pages: 13
AN EVALUATION OF COMMUNICATION INTEGRATION WITHIN A STATE-OWNED ORGANISATION by MOALUSI JONAS MAENETJA Submitted in partial fulfilment of the requirements for the degree of MASTER OF ARTS WITH SPECIALISATION IN ORGANISATIONAL COMMUNICATION RESEARCH AND PRACTICE at the UNIVERSITY OF SOUTH AFRICA SUPERVISOR: PROF TC DU PLESSIS JOINT SUPERVISOR: PROF DF DU PLESSIS APRIL 2009 Student number: 697-616-6 DECLARATION I declare that THE EVALUATION OF THE CURRENT
Words: 53763 - Pages: 216
etingGRADUATION THESIS SOCIAL MEDIA MARKETING AND THE FASHION INDUSTRY By Lisanne van Rietschoten Amsterdam Fashion Institute GRADUATION THESIS Social Media Marketing and the Fashion Industry WHAT IS SOCIAL MEDIA MARKETING AND HOW ARE FASHION BRANDS APPLYING SOCIAL MEDIA AS A MARKETING TOOL AND COMMUNICATION CHANNEL? By Lisanne van Rietschoten International F&M Student Graduation Coach: Marco Mossinkoff Amsterdam Fashion Institute, May 10,2010. PRODUCT THE PRODUCT IS INSPIRED
Words: 19477 - Pages: 78
языка Mass Media Составитель: Гариян А.А. Москва 2012 Part 1 Mass Media Different types of Mass Media There are different types of mass media that we are accustomed to in this day and age. Whether it's children, young people, or adults, we've all had our share of media-related exposure every day. Learn more about what the media comprises in our modern-day world. Mass media refers to communication devices, which can be used to communicate and interact with a large number of audiences in different
Words: 8065 - Pages: 33
Gimbal CONTEXT AWARE PLATFORM MOHHAMAD JUNAID ASHARAF | GAURAV VASANI | MOHAMMED SAALIK NAWAB | UDIT DIXIT CONTENTS Executive Summary ........................................................................................................ 4 Market Summary ............................................................................................................. 7 Target Market .............................................................................................................
Words: 3724 - Pages: 15
Chap. 1 What is Public Relations, Anyway? * Marston’s 4-step Race Model * R = Research * A = Action * C = Communication * E = Evaluation * The model describes the public relations process * Public relations is a planned process to influence public opinion, through sound character and proper performance, based on mutually satisfactory two-way communication * Public relations helps an organization and its publics to mutually adapt to
Words: 5318 - Pages: 22
with their significant other. They may not be prepared for the challenges of dating, or able to get out and meet people in the traditional manner in which most people are accustomed to dating. In addition, times have changed, and now with advance technology, a person can meet potential suitors online without ever having to leave the house. It is for this reason that online dating has become very popular. People can now search out the type of person who attributes fits more closely with their own ("What
Words: 4042 - Pages: 17