Contents List of Figures 2 1. Background 3 2. Micro Environmental Analysis 4 2.1 Company Analysis 4 2.1.1 Management of Proctor & Gamble 5 2.2 Industry Analysis 8 3. Macro Environmental Analysis 10 3.1 Political 10 3.2 Economic 10 3.3 Social 12 3.4 Technological 13 4. SWOT Analysis 16 4.1 Strength 16 4.2 Weakness 16 4.3 Opportunity 17 4.4 Threat 17 5. Conclusion 19 6. Recommendation 21 7. References 22
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1.0 – BACKGROUND OF COMPANY: Société Bic was founded in Clichy, France in 1945 by Marcel Bich. ‘Bic’ is a shortened, easy-to-remember version of Marcel’s family name and hence was adopted as the logo for all of the company’s products. Bic is well known for producing and manufacturing stationery products, razors, lighters, water-sports equipment, services with promotional products and phones. The company is located in more than 160 countries worldwide and employs over 8400 employees
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plunged the modern consumer into decisions about products that were unavailable eighty years ago. Polartec jackets, snow boards, programmable VCRs, and antidepressants are among the many new and improved goods made possible by technical progress. Modern stores are filled with products previously unknown or unobtainable. Supermarkets stock kiwis from New Zealand, coffee from Guatemala, four types of tomatoes, endless breakfast cereals, and a vast array of packaged goods. Products offer the promise of personal
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PROJECT REPORT On MARKETING STRATEGIES OF COCA COLA Submitted By – Name : Pinak Paul MANAV RACHNA INTERNATIONAL UNIVERSITY ACKNOWLEDGEMENTS I am sincerely thankful to Miss Kanupriya (Project Faculty Guide), under whose guidance I have successfully completed this project and time spent with her had been a great learning experience. I think her constant encouragement, warm responses and for filling every gap with valuable ideas has made this project successful. She made it possible
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Sweet Sensations Bakery Business Plan By Linda McKinney October 17, 2014 Contents 1. Executive Summary…………………………………………………………………….4 1.1 Objectives……………………………………………………………………………...4 1.2 Mission………………………………………………………………………………...4 1.3 Keys to Success………………………………………………………………………..5 2. Company Summary……………………………………………………….……….……5 2.1 Company Ownership……………………………………………………..………........6 2.2 Company History……………………………………………………………………...6 3. Products…………………………………………………………………….……
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CONCEPTS OF SUPPLY CHAIN MANAGEMENT Supply chains encompass the companies and the business activities needed to design, make, deliver, and use a product or service. Businesses depend on their supply chains to provide them with what they need to survive and thrive. Every business fits into one or more supply chains and has a role to play in each of them. The pace of change and the uncertainty about how markets will evolve has made it increasingly important for companies to be aware of the supply
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Asian Journal of Business Management 4(4): 359-366, 2012 ISSN: 2041-8752 © Maxwell Scientific Organization, 2012 Submitted: May 24, 2012 Accepted: June 21, 2012 Published: September 25, 2012 E-Marketing Development in Virtual Market-Space: A Strategic Perspective Hu Ya-Ping Department of Information Management, National Chung Cheng University, No.168, University Rd., Min-Hsiung Chia-Yi, Taiwan Abstract: The Internet gives a much wider choice of products, services and prices from different
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Thi Thuy Ngan is the director of interior decoration division which will be analysed in this report; and she is a younger sister of Miss. Khuc Thi Thuy Nga who is Founder and President of Phu Nam Corporation. At the beginning, she had set up her own store named Khanh Van for interior decoration for 2 years before merging with Phu Nam Corporation. Ngan has been kept the position of a director of interior decoration division when the corporation just started. She moved her showroom to number 313, To Hien
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Marketing Principles [Writer Name] [Institute Name] Marketing Principles Part 1 – Understanding Principles of Marketing Task 1 – Definitions and Concept of Marketing According to Philip Kotler, Marketing is a social and managerial process by which certain groups or individuals get what they need or want through the exchange of goods or services (Pride & Ferrell, 2011). Johnson, Schools, & Whittington (2002) believe marketing is the implementation of activities that can help a company
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How Marketing Strategies Impact on Buying Behavior of Customers, A Case Study of TESCO Table of Contents Chapter 1; Introduction to Topic Introduction Introduction to Tesco Aim of the Study Importance of the Study Research Questions Research Objectives Research Strategy Chapter 2; Background Literature Review Chapter 3; Methodology Research Design Research Approach Research Methodology Reason for Methodology Selection Data Collection Tools for Data Collection Sampling Methods
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