Dollar General’s mission statement is “Serving Others.” To carry out this mission, the Company has developed a business strategy of providing its customers with a focused assortment of fairly priced, consumable merchandise in a convenient, small-store format. Our Customers . The Company serves the basic consumable needs of customers primarily in the low and middle-income brackets and those on fixed incomes. According to AC Nielsen’s 2005 Homescan® data, in 2005 approximately 48% of the Company’s
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Mapping the Supply Chain for Deodorant Soap James Brown MKT/421 May 08, 2014 Ken Metz Mapping the Supply Chain for Deodorant Soap In 1970 Colgate-Palmolive marketed Irish Spring deodorant bar soap for the first time (Colgate-Palmolive Company, 2015). Irish Spring is one of many products produced by the 200 year old maker of personal care products. This paper will examine and map the supply chain used to produce, distribute, and sell deodorant soap. Manufacturer Colgate-Palmolive
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Sullivan University Kroger Since it first began in the late 1800’s, Kroger had been a store motivated to expand its role in the community. After first starting out by selling grocery items to customers, it began to also sell bakery items and opened bakeries within the grocery store itself. This was a big convenience for the consumer to be able to shop for most of their grocery items within the same store. The company then set its sights on the meat industry by purchasing several meat markets
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households, and women ages 55 to 64. (Case) Many of the people in this demographic are extremely cost conscious and are often of limited means. (Case) Dollar General Customers like the convenience of the small location as well as the low price points. Dollar General has recently been adding more perishable goods to their stores to meet those needs. (Appendix 2) Dollar
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Apple (AAPL) founded in 1976 is a leading software and hardware company with over 170 retail stores around the world. It designs, manufactures and markets a wide range of products from personal computers, operating systems, network solutions, and the I-pod digital music player as well as distributing third party digital entertainment products through their I-tunes store. The company sells its products to a wide customer base, from individuals, educational institutions, and creative professionals
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other healthy whole foods, usually found in impoverished areas” ("USDA Defines Food Deserts", 2011). Food deserts are often found in rural, minority, and low-income areas because they lack large, retail food markets and have a higher number of convenience stores, where healthy foods are less available. Families and individuals living in a geographic area where residents experience barriers to accessing healthy foods, including, both physical and economic obstacles can face greater risk for adverse health
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TMA 02 Essay Plan Introduction * Introduce the argument that consumption reflects and shapes our lifestyle and identity. * Why do we consume? * Introduce key points such as Theorists, The big four and how they restrict shopping choices and why, How some people consume in a certain way to protect the environment, inequalities some people can consume whilst others can’t because of money, disabilities etc. Transportation. Main Body * Introduce theorists 1. Baumen-Seduced and repressed
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billion in sales, managed over 5,000 stores in 10 different countries, and was an employer to over 1.5 million people worldwide- making it the largest supercenter, the largest company in the world. As of 1998, Wal-Mart began closing many of the original discount stores and opening supercenters in their place that provided “one-stop, round-the-clock family shopping,” with everyday low prices and convenient store hours. Supercenters doubled the size of the discount stores, employed over 200 and offered over
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In evaluating the current social responsibility attitude of the small local grocery store chain, Company Q, it is apparent that they have taken the stance of a shareholder model of corporate governance, as opposed to the stakeholder model. This evaluation is based on their focus of maximizing capital for its investors/owners. This type of orientation drives their decisions toward the best interests of the investors, not of the community or focus of social responsibility. Being socially responsible
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formation of individual Apple stores to better the marketing process and to distribute the products of Apple, in the form of sales. A less conventional approach was taken to help influence the market for Apple products; Johnson directed his efforts in the creation of individual brand name Apple Stores, instead of trying to sell Apple products through retail giants. In May 2001, the first Apple Store opened and following seven months later, 27 other identical Apple stores in the United States opened
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