7-Eleven Inc is the operator, franchisor and licensor of convenience stores. As an American company, it expanded the global market quickly and successfully, especially in Taiwan. Marketing is key to 7- Eleven’s success. In learning its global corporation’s marketing mix, I will mainly focus on following four parts. First, the company’s marketing strategy in the united state will be discussed. And then 7- Eleven’s market entry strategy in Taiwan will be focused on. Thirdly, marketing mix about 7-Eleven
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and convenience store, are single-purpose economic enterprises. Because of their specialty of design, they cannot be readily converted to other types of businesses without a significant loss in value. Gas station convenience stores are special-built properties designed to make money in only one way, and they are not easily adapted to other uses. These businesses derive a significant part of their gross sales, about 50 percent, from the sale of motor fuels (National Association of Convenience Stores
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Donald Beauchesne Business Law Final Convenience Store I plan to open a convenience store, with gas station, when I finish with college. I have many years of experience managing and running a supermarket as well as a convenience store. I find a convenience store, as opposed to a supermarket, to be more of a personal business relationship with the customers. In time, you get to know the customers on a first name basis and this makes for a better consumer experience for the shopper as well as
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7-Eleven in Taiwan In Taiwan, 7-Eleven is owned by President Chain Store Corporation under Uni-President Enterprises Corporation. The first 7-Eleven convenience store in Taiwan was opened in 1980, however, it was not until 1986 the company began to profit. 7-Eleven is the most popular convenience store in the country; Taiwan is third in the world for number of locations with 4,790 stores on January, 2011. Although the number of 7-Eleven store in Taiwan is fewer than those of the United States and Japan
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France, with the meaning of its name— “crossroads” expressing convenience. Today, Carrefour has reached 30 countries in Europe, Latin American and Asia. Currently, Carrefour has opened over 12,500 stores all over the world, with sales in 2006 of $114.9 billion and 456,000 employees. Store Formats. Carrefour operates three store formats in China: Carrefour hypermarkets, Champion supermarkets, and Dia discounted convenience stores. Since Carrefour entered China in 1995, hypermarkets were the
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Seven-Eleven Japan set up its first store in Koto-ku, Tokyo, in May 1974. The company was first listed on the Tokyo Stock Exchange in October 1979. In 2004 it was owned by the Ito-Yokado group, which also managed a chain of supermarkets in Japan and owned a majority share in Southland, the company managing Seven-Eleven in the United States. Seven-Eleven Japan realized a phenomenal growth between the years of 1985 and 2003. During that period, the number of stores increased from 2,299 to 10,303, annual
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7-Eleven case study Stock rotation in convenience stores Reference Code: BPCS84 Publication Date: 01/05 www.datamonitor.com Datamonitor Europe Charles House 108-110 Finchley Road London NW3 5JJ United Kingdom t: +44 20 7675 7000 f: +44 20 7675 7500 e: eurinfo@datamonitor.com Datamonitor USA 245 Fifth Avenue 4th Floor New York, NY 10016 USA t: +1 212 686 7400 f: +1 212 686 2626 e: usinfo@datamonitor.com Datamonitor Germany Kastor & Pollux Platz der Einheit 1 60327 Frankfurt Deutschland t:
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milk, bread and eggs on Sundays and evenings when grocery stores were closed. This new business idea produced satisfied customers and increased sales, spawning the precursor of the modern convenience retail concept. The company's first convenience outlets were known as Tote'm stores since customers "toted" away their purchases, and some even sported genuine Alaskan totem poles in front. In 1946, Tote'm became 7-Eleven to reflect the stores' new, extended hours - 7 a.m. until 11 p.m., seven days a
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world’s largest convenience store chain with more than 53,500 stores in 16 countries, of which close to 10,400 are in North America” (7 Eleven, 2014, para. 1). As the world’s leading convenience store, 7 Eleven needs to provide accessible goods to customers and a strong level of customer service. The episode of Undercover Boss detailing the 7 Eleven franchises demonstrated that there are multiple positions necessitated to keep stores running efficiently. The first position detailed was a store clerk. The
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CHAPTER THREE Case Questions 1. A convenience store chain attempts to be responsive and provide customers what they need, when they need it, where they need it. What are some different ways that a convenience store supply chain can be responsive? What are some risks in each case? A convenience store can be more responsive by doing exactly what Seven-Eleven Japan is doing; many locations, rapid replenishment, appropriate technology deployment, and an equally responsive supplier (vertical
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