May 4th, 2014 episode of Mad Men (appropriately entitled “The Monolith”, a clever nod to the iconic black monolith which provides the impetus for the evolutionary leap from beast to man in Arthur C Clarke’s novel “2001: A Space Odyssey”) Sterling Cooper & Partners, the fictional ad agency around which the show revolves, purchases and installs a brand new IBM 360 computer. While the vast majority of the office greets the massive, expensive machine with much apprehension (“What man lay on his back
Words: 2993 - Pages: 12
These brands awake interests in the consumers on the basis of the personalities they hold. Every brand thus, has its own distinct personality that appears to us in a different way in different situations. Hence, it is considered imperative for the study to investigate the significance of brand personality which will be crucial for marketers in their decision making and would eventually frame itself as an important variable for branding success. © 2011 Published by Elsevier Ltd. and/or peer-review
Words: 3666 - Pages: 15
A Grounded Exploration of Sales and Distribution Channel Structures in Thirteen Industries in India Leading to a Classification Scheme Dr Prathap Oburai, Marketing Area, Indian Institute of Management, Ahmedabad, India. Email: prathap@iimahd.ernet.in, prathapoburai@yahoo.co.in Phone: 0091-79- 2632 4942 Professor Michael J Baker. University of Strathclyde, Glasgow, United Kingdom This paper is a revised version of a competitive paper reviewed and accepted for presentation at
Words: 4871 - Pages: 20
1.0 Introduction Based on the article of a traditional cost management VS lean cost management by Mahanim Hanid, Lauri Koskela and Mohan Sinwardena, the term of cost management is not a well defined term. It’s built on both cost accounting and management accounting, but goes beyond these two terms (P. Agrawal and Mehra 1998). For Brinker (1996) defines it as a set of techniques and methods for controlling and improving a company’s activities and processes, its products and services. In addition
Words: 5085 - Pages: 21
LIST OF TABLES AND FIGURES………………………………………………….….iv CHAPTER 1: INTRODUCTION TO THE STUDY………………………………….….6 Context of the Problem……………………………………………………………6 Statement of the Problem………………………………………………………….7 Main Research Question and Sub-questions………………………………………7 Significance of the Study…………………...…………………………….……….8 Research Design and Methodology………...……………………………...….......9 Organization of the Study………………...…………………………….………..10 CHAPTER 2: REVIEW OF RELATED LITERATURE………………………………..11
Words: 17727 - Pages: 71
ANALYSIS OF INTERNET RETAILING SUPPLY CHAIN IN THE MUSIC INDUSTRY: CASE STUDY OF THE GHANAIAN MUSIC INDUSTRY BY DUMENU CHARLES, SELORM Kwame Nkrumah University of Science and Technology, Kumasi. JULY, 2015 ANALYSIS OF INTERNET RETAILING SUPPLY CHAIN IN THE MUSIC INDUSTRY: CASE STUDY OF GHANAIAN MUSIC INDUSTRY By Dumenu Charles Selorm, BBA (HONS) Management A Thesis Submitted to the School of Graduate Studies, Kwame Nkrumah University of Science and Technology, Kumasi, in
Words: 10055 - Pages: 41
ERP - Enterprise Resource Planning Liberty University Dr. Thomas Spotts Organizational Design and Structure ABSTRACT An Enterprise Resource Planning serves as a cross-functional enterprise backbone that integrates and automates many internal business processes and information systems within the manufacturing, logistics, distribution, accounting, finance, and human resource functions of a company. Large companies throughout the world began installing ERP systems in the 1990s as a conceptual
Words: 4361 - Pages: 18
4) Evaluate how effective assessment centres are for the selection of staff Introduction As business goes, so goes employee assessment. Manufacturing and service industries are expanding around the world, and companies are reaching beyond their own borders to buy, sell, and produce. This growth poses new challenges and new opportunities for assessment centre methodology. Whether you like it or not, traditional interviews are becoming a thing of the past. Instead, the majority of today's graduates
Words: 1634 - Pages: 7
1. Recently, the issue of CEO compensation has been a subject of contentious controversy. Heated discussions erupt surrounding the impacts of executive pay to company performance. Some parties claim that executive pay can avoid the agency problem, which refers to the possibility of conflicts of interest between the shareholders and managers of a firm (Amarjit Gill, Nahum Biger and Smita Bhutani, 2008), in order to align the interest of executive officers and company. However, some people reckon
Words: 2760 - Pages: 12
safe to bet that there is a great future laying ahead for this area of biometrics. Although there maybe anticipated competition, retinal scanning is currently leading the pack of biometrics methodologies and the trends prove that this will remain the case for many years to come. Retinal Biometric Security Biometrics The word “biometrics” comes from the Greek language and is derived from the words bio (life) and metric (to measure). Biometrics, the measurements of life characteristics, refers
Words: 2616 - Pages: 11
