Advertising, Promotion, and other aspects of Integrated Marketing Communications Terence A. Shimp University of South Carolina Australia • Brazil • Japan • Korea • Mexico • Singapore • Spain • United Kingdom • United States Advertising, Promotion, & Other Aspects of Integrated Marketing Communications, 8e Terence A. Shimp Vice President of Editorial, Business: Jack W. Calhoun Vice President/Editor-in-Chief: Melissa S. Acuna Acquisitions Editor: Mike Roche Sr. Developmental Editor: Susanna
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CONNECT FEATURES Interactive Applications Interactive Applications offer a variety of automatically graded exercises that require students to apply key concepts. Whether the assignment includes a click and drag, video case, or decision generator, these applications provide instant feedback and progress tracking for students and detailed results for the instructor. Case Exercises The Connect platform also includes author-developed case exercises for all 12 cases in this edition that require
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c MARKETING 7E People real Choices This page intentionally left blank MARKETING 7E People real Choices Michael R. SAINT JOSEPH S SOLOMON ’ U OLLINS NIVERSITY Greg W. MARSHALL R C STUART OLLEGE Elnora W. THE UNIVERSITY OF SOUTH CAROLINA UPSTATE Prentice Hall Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Sao Paulo Sydney Hong Kong
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This text was adapted by The Saylor Foundation under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 License without attribution as requested by the work’s original creator or licensee. Organization The overarching logic of the book is intuitive—organized around answers to the what, where, why, and how of international business. WHAT? Section one introduces what is international business and who has an interest in it. Students will sift through the globalization debate and
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《T hi nki ng I n J ava》中文版 作者：Br uce Eckel 主页：ht t p: //w w Br uceEckel . com w. 编译：Tr ans Bot 主页：ht t p: //m ber . net eas e. com r ans bot em /~t 致谢 －－献给那些直到现在仍在孜孜不倦创造下一代计算机语言的人们！ 指导您利用万维网的语言进行面向对象的程序设计 完整的正文、更新内容及程序代码可从 ht t p: //w w br uceeckel . com w. 下载 从 Java 的基本语法到它最高级的特性（网络编程、高级面向对象能力、多线程），《T hi nki ng I n Java》都 能对您有所裨益。Br uce Eckel 优美的行文以及短小、精悍的程序示例有助于您理解含义模糊的概念。 面向初学者和某种程度的专家 教授 Java 语言，而不是与平台有关的理论 覆盖 Java 1. 2 的大多数重要方面：Sw ng和新集合 i 系统讲述 Java 的高级理论：网络编程、多线程处理、虚拟机性能以及同非 Java 代码的连接 320
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