Chapter 6 – Review Questions By Aaron Dowling What is Corporate Level Strategy and why is it important? The formal definition of a corporate level strategy is ‘an action taken to gain a competitive advantage through the selection and management of a mix of businesses competing in several industries or product markets’. An example of Virgin Worldwide’s corporate level strategy is the corporate synergies between its business units, allowing individual businesses to focus on and develop as autonomous
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CORPORATE LEVEL STRATEGIES DEPARTMENT of MANAGEMENT STUDIES DEFINITION • Corporate level strategy is concerned with the strategic decisions a business makes that affect the entire organization. • Financial performance, mergers and acquisitions, human resource management and the allocation of resources are considered part of corporate level strategy. TYPES OF CORPORATE STRATEGY • Value-Creating Strategy • Value-Neutral Strategy • Value-Reducing Strategy VALUE-CREATING STRATEGY
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ASSIGNMENT CORPORATE STRATEGY - MBL93DU DETAILS Kudzai Lister Pasipanodya 2 Newcastle Road Workington Harare Zimbabwe +263773205843 ASSIGNMENT DETAILS Submitted By | Kudzai Lister Pasipanodya | Student Number | 78043824 | Date Submitted : | 29/05/2015 | Module Code | MBL93D-U | Assignment Number | Assignment 1 | Lecturer Name | Dr F du Toit | PERCENTAGE OBTAINED: __________________________ LECTURER COMMENTS: UNISA GRADUATE SCHOOL OF BUSINESS LEADERSHIP
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Intarnational issues in strategy implementation Some obstacles to effective execution The road to effective strategy execution is full of potholes and dangers. What are some of them? * Planning and execution are interdependent. Strategy formulation and implementation are separate, distinguishable parts of the strategic management process. Logically, implementation follows formulation; one cannot implement something until that something exists. But formulation and implementation are also interdependent
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Strategy and Planning What is Strategy? The term ‘strategy’ proliferates in discussions of business. The term ‘strategy’ is derived from the Greek word ‘stratēgia’, which means the “art of the troop leader”: a plan, course of action, or a set of decisions creating a pattern or a common link. All the successful business enterprises today constantly take in new information about their markets, customers, and operating environments. Then, management uses that knowledge and data to shape new strategic
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| | |*The same course can be transferred only as 1 course. | |First Level Modules | | |ACC1006 Accounting Information Systems |International Technology Venturing
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Implementing Strategy in Companies That Compete Across Industries and Countries 13 - 1 Managing Corporate Strategy Through the Multidivisional Structure • Functional or product structures are not sufficient when a company enters new industries • Multidivisional structure innovations – Divisions (operating responsibility) – Corporate headquarters staff to monitor divisions (strategic responsibility) – Each division may be organized 13 - 2 Multidivisional Structure 13 - 3 Advantages
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have managers operating at different levels of an organisation: corporate-level, business-level, functional-level and operational-level. • Corporate-level managers include the chief executive officer (CEO), senior executives and the corporate staff. The corporate-level managers manage the strategic management process for the whole organisation. These managers may carry designations such as CEO, managing director, executive director or president. • Business-level managers are the strategic leaders
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Abstract Brands play a critical role in a firm's international marketing strategy. A coherent international brand architecture is a key component of the firm's overall international marketing strategy as it provides a framework to leverage strong brands into other markets, assimilate acquired brands, and rationalize the firm's international branding strategy. This paper looks at the various components of international brand architecture and the different types of architecture found among a sample
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entrepreneurial activities of a firm for organizational renewal, growth, and transformation. The major tasks are: (1) set a mission and goals, (2) assess the environment, (3) appraise company capabilities, (4) craft the strategy, (5) implement the strategy, and (6) evaluate and control the strategy. Business Policy is a set of prescribed and discretionary statements, limiting actions of individuals in the firm, as set forth in directives and guides. Mission is the reason for which the firm exists, and what
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