Corporate Social Responsibility Of Unilever

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    Term Paper on Ogilvy & Mather

    Introduction An international advertising, marketing and public relations agency based in Manhattan, USA, Ogilvy & Mather operates in 450 offices spanning around 169 cities all over the world. In the year 1948, with only a staff of two and no clients, David Ogilvy founded Ogilvy and Mather. The vision behind establishing the agency was to generate diversity and provide superior quality services. The agency is now one of the largest marketing communications networks in the world, providing services

    Words: 6129 - Pages: 25

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    Hul Entering in Rural Market

    Lever Limited Hindustan Lever Limited began operating in India in 1888 with the distribution of its “Made in England” Sunlight detergent. In 1931, when India was still a British colony, Hindustan Vanaspati Limited was formed as a 100% subsidiary of Unilever in India. It primarily sold soaps, detergents, and other household products to a select group of affluent consumers, such as British government employees and the Indian elite. In Research Assistant Maulin Vakil and Professor Ted London of the

    Words: 9456 - Pages: 38

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    International Management

    International Management Research Report – Group EXECUTIVE SUMMARY The economic situation in Asian countries has been rising for the past few decades due to the large number of young productive population, investment of youth education and development of technologies in Asian countries. Therefore, most western countries, including Australia, are attracted to invest in Asian countries as their manufacturing base and export destination. Consequently, the rapid development of economy in China

    Words: 4347 - Pages: 18

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    Clorox, the Way Forward

    THE WAY FORWARD Recommendations for Leveraging Sustainability and Optimizing Existing Green Lines Instructor: Kim Bates Course: Integrative Weekend – W2012 Date: March 4, 2012 Consultants: Deborah Sue Chee Eva von Biehler Mehdi Tahuri Serhiy Rudak S.Mehmood Ul-Hasan Vern Puchoon Executive Summary In the face of consumer changes and current economic conditions, Clorox must make several key decisions regarding resource allocation and strategic focus across its product divisions. Specifically

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    Ethics

    Manual Corporate Governance SCGOP Contents Foreword 3 1 The mission of the Foundation for Corporate Governance Research for Pension Funds and the purpose of this manual 5 2 Corporate governance in practice in the Netherlands 7 3 Basic principles of corporate governance 11 4 Corporate governance and performance 14 5 Institutional investors and corporate governance 16 6 Formulation of a voting policy 19 7 2 The exercise of voting rights

    Words: 12983 - Pages: 52

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    Mcdonald Ethics

    Competitive Advantage and Corporate Social Responsibility by Michael E. Porter and Mark R. Kramer • Reprint R0612D HBR SPOTLIGHT Strategy and Society The Link Between Competitive Advantage and Corporate Social Responsibility by Michael E. Porter and Mark R. Kramer COPYRIGHT © 2006 HARVARD BUSINESS SCHOOL PUBLISHING CORPORATION. ALL RIGHTS RESERVED. Governments, activists, and the media have become adept at holding companies to account for the social consequences of their activities

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    Itc Case Study

    11/12) : 10.8% 2 ITC’s ranking Amongst all listed private sector cos. PBT: No. 5 PAT: No. 6 Market Capitalisation: No. 3 3 ITC Consistently in the Market Cap. Top League Mar-96 Rank July-12 * Rank Tata Motors 1 Hindustan Unilever 2 9 Reliance Industries Tata Steel 3 4 1 Bajaj Holdings & Invst. 5 Larsen & Toubro Hindalco Industries 6 7 ITC 8 Grasim Industries 9 HDFC 10 3 8 New entrants in the list: IT, Financial Services

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    Ibm International Business Management

    Course Study Guide 2011–12 International Business Management BUSI 1493 [pic] Contents 1. Welcome 3 2. Introduction to the Course 4 2.1 Aims 4 2.2 Learning Outcomes 4 2.2.1 Knowledge and understanding of: 4 2.2.2 Intellectual Skills: 4 2.2.3 Subject practical skills: 5 2.2.4 Transferable skills: 5 2.3 Learning and teaching activities 5 3. Contact Details 5 4. Course Content 6 4.1 Session Reading 20 5. Assessment Details 21

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    Csr - Literature Review

    2.1 REVIEW OF LITERATURE & ANALYSIS OF PREVIOUS RESEARCH The concept of social responsibility is not new. Although the idea was considered in the early part of the twentieth century, the modern discussion of social responsibility got a major impetus with the book "Social Responsibilities of the Businessman" by Howard R. Bowen. Bowen suggested that business should consider the social implications of their decisions. Fortune magazine annually assess America's most Admired Corporations

    Words: 12892 - Pages: 52

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    Daimler-Chrysler Merger Portrayal

    Knowledge Management Tools and Techniques Practitioners and Experts Evaluate KM Solutions This page intentionally left blank Knowledge Management Tools and Techniques Practitioners and Experts Evaluate KM Solutions Edited by Madanmohan Rao AMSTERDAM • BOSTON • HEIDELBERG • LONDON NEW YORK • OXFORD • PARIS • SAN DIEGO SAN FRANCISCO • SINGAPORE • SYDNEY • TOKYO Butterworth-Heinemann is an imprint of Elsevier Elsevier Butterworth–Heinemann 200 Wheeler Road, Burlington, MA 01803

    Words: 182966 - Pages: 732

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