Problem Statement In the “Dove: Evolution of a Brand” case, Deighton identified several problems that Unilever faced with Dove's “Real Beauty” campaign. First, Unilever "risked moving the [Dove] brand ... at odds with its heritage" (Deighton, 34). In doing so, they lost the aspirational element, the brand did not promise attractiveness, and they effectively debunked "the whole reason to spend ... more for the product (34). Secondly, to that end, “The Campaign for Real Beauty,” in some circumstances
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Corporate social responsibility (CSR) has be become increasing relevant to businesses within the 21st century. In the 1820s in the industrial revolution efficiency was key, creating the most amount of resources in the cheapest and quickest way possible. However, since the coining of social responsibility in the 1950's there as been an increased emphasis on philanthropy . Now businesses have to show more effort to improve society or in reality, tell us that they are trying to make things better.
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STATEMENT……………………………………………………………… 1 1 1 2 GENERAL CORPORATE STRATEGY…………………………………………………… 2 CORPORATE ENVIRONMENTAL STRATEGY………………………………………… 4 STRATEGY ANALYSIS……………………………………………………………………... 8 Five Forces Model of Competition…………………………………………………….…8 SWOT Analysis…………………………………………………………………………..11 Key Success Factors……………………………………………………………………..11 STRATEGIC CONSISTENCIES……………………………………………………………..12 STRATEGIC DISCONNECTS……………………………………………………………….13 UNILEVER ACQUISITION………………………………………………………………….14 RECOMMENDATIONS
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6023 STRATEGIC MANAGEMENT GROUP PROJECT UNILEVER MALAYSIA PREPARED FOR : PREPARED BY : GUNAVATHY A/P NADARAJAN 808473 AHMAD FAISAL BIN ABDULLAH 808465 NORZILA BT MOHD HAIDZIR 805494 JAYAUDIN BIN JAMAUDIN 808481 SUBMISSION DATE : Table of Contents 1. Introduction 2. Company Background 3. Industry Background 4. SWOT Analysis 5. TOWS Matrix 6. Strategies and Recommendation * INTRODUCTION The Unilever brand, establish in customer goods in millions
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to understanding how the business benefits of corporate responsibility can be realised. Benefits explored include: • Reputation management • Risk management • Employee satisfaction • Innovation and learning • Access to capital • Financial performance ----------------------------------------------------------------------------------------------------------------------- |Strategic Corporate Social Responsibility: Stakeholders in a Global Environment
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the rapid global economy growth and social development, increasing attention and focuses are put upon organisations’ operational ethics. Business operation has transformed from simply making financial profit into a broader sense of responsibility, as the ethical aspects of business operation is closely linked to the long term sustainability of organisations, increase number of organisations are shifting their focus away from making financial profit to making social and environmental contributions(Pedersen:
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Unilever The company that I chose for this project is Unilever. The reason is because it provides goods to a market that has been continuously stable and growing. This company is expanding year to year resulting in many opportunities for career seeking people and therefore their human resource department has to be prepared. With more than 400 brands focused on health and wellbeing, no company touches so many people’s lives in so many different ways. Unilever’s portfolio ranges from nutritionally
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I. Current Situation A. Current Performance: Unilever is a world renowned company, which was created in 1930 through the merger of margarine Unie, a Dutch margarine company and British-based Lever Bothers, soap and detergent company. Unilever had 1600 brands and sales & marketing efforts in 88 countries all over the world. The main target were to get top-line sales growth of 5-6 percent annually and to increase operating profit margin from 11 percent to over 16 percent both to be
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Corporate Social Responsibility (CSR) Introduction Business houses, right from the inception of human race, have been regarded as constructive partners in the communities in which they operate. Though they have been instrumental in creating employment, wealth, products and services, yet the pressure on business to play a role in social issues involving employees, stakeholders, society, environment, government etc. is continuously increasing. The society is questioning the existence of business
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penetration of shampoo in the rural areas isconcerned it has risen by almost 18% in the current scenario.The top shampoo brands in India include Sunsilk, Clinic Plus, Dove and Pantene. Thecompany that leads the shampoo market in India is Hindustan Unilever Limited. The topthree most sought after brands Sunsilk, Dove and Clinic are produced by HUL. Thecompany holds a 44% market share in the Indian shampoo industry. It is said that HULearns almost 8% of its revenue from the sale of these products The
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