Tomasz A. Fediuk Corporate Social Responsibility & Starbucks BAMMC – BA Thesis May, 2012 Corporate Social Responsibility – A case study of Starbucks’ CSR communication through its corporate website Bachelor Thesis in Marketing and Management Communication Sanne Sanne Bruhn-Hansen CPR: XXXXXX-XXXX Supervisor: Tomasz A. Fediuk No. of characters: Thesis: 54,329 Abstract: 3,492 Page 1 of 42 Sanne Bruhn-Hansen Supervisor: Tomasz A. Fediuk Corporate Social Responsibility & Starbucks BAMMC
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Chapter One: Introduction Background of the Study Globalization has undeniably affected the people, the businesses and the entire world. Globalization is simply defined as the process by which the different states, markets, technologies and firms become integrated and interconnected (Baur, 2011; van Tulder, 2001). Evidently, globalization has become an important facet of the twenty-first century. One of the more specific effects of globalization is the increased levels of trade and foreign direct
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reputation of the company. This paper concisely analyzes the important role of ethics and social responsibility as it pertains to the development of a strategic plan. Stakeholders’ concerns also receive applicable consideration, including the brief consideration of the evolved viewpoints of the student during the completion of his or her MBA studies at University of Phoenix. The Role of Ethics and Social Responsibility “Ethics refers to the specific values, standards, rules, and agreements people adopt
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THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON CORPORATE IMAGE: A CASE STUDY OF PZ BY SOMEFUN DOLAPO OLUWASEYI ADP08/09/EX/MBA/0993 A RESEARCH PROJECT SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE AWARD OF THE DEGREE OF MASTERS IN BUSINESS ADMINISTRATION (MBA), OBAFEMI AWOLOWO UNIVERSITY, ILE- IFE, OSUN STATE, NIGERIA OCTOBER 2010 CERTIFICATION I certify that this research study was carried out by Somefun Dolapo Oluwaseyi (ADP08/09/EX/MBA/0993) of the Department of Management
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through the corporate system for centuries throughout the world; however a formal writing of CSR has been into the limelight since 1950s ie the 20th century and hence has been named as the modern era of CSR. Through years, lot of researches had defined and explained CSR based on their empirical research, understanding, alternative themes and frameworks. In short the entirety of CSR can be understood from the three words contained within its title phrase- ‘corporate,’ ‘social,’ and ‘responsibility' viz
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Corporate and Ethical Social Responsibility Assignment Question: Is CSR just another form of PR for companies wishing to get an edge on their competitor? Discuss with primary reference to IKEA. Student Name: Pui Tung CHIU Submission Date: 3 April 2015 Introduction A business activity generates both positive and negative influence for both the corporate as well as the society. The growing expectations of social, environmental and legal responsibility gradually
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Terms of Reference / Executive Summary With the acceleration of globalisation, businesses have gradually recognised the benefits of providing corporate social responsibility programs. CSR activity is now being undertaken by multinationals around the globe. Vodafone Group, the world's leading mobile telecommunications company with presence in both emerging and mature markets, is in the centre of attention of this thesis. As a mobile telecommunications organization, Vodafone's is responsible for providing
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Ethics Reflection Ethics and social responsibility occupy an important place in our personal value system. Customer confidence in how business operates has been severely shaken by recent corporate scandals and collapses, such as Enron and bank failures. To be their most successful, companies must consider ethics and social responsibility as critical parts, inherent components of strategic plan. Ethical and social responsibility should be considered as part of the strategic process
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Although academic business ethics is relatively recent, its intellectual roots are found in the corporate social responsibility (CSR) and business and society literatures originating in law and in business in the early and middle 20th century (Marcoux). The corporate focus is evident in the titles of early works of academic business ethics that have done much to shape the subsequent discussion in the field. Velasquez’s "International Business, Morality and the Common Good" 1992 paper takes business
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and Social Responsibility SBUS6003 October 2015 – Term 5 February 2016 – Term 6 SBUS6003 Business Ethics and Social Responsibility MODULE CODE: TITLE: DATED: SBUS6003 Business Ethics and Social Responsibility 02/06/2011 LEVEL: CREDITS: 6 20 TEACHING METHODS: Lectures Workshops Independent Study JACS CODE: N200 8% 16% 76% AIM(S) • To introduce students to the particular problems and opportunities experienced in adopting or ignoring corporate social
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