Creating New Business Models: The General Motors OnStar Project Vince Barabba General Motors Corporation, Corporate Strategy and Knowledge Development, 400 Renaissance Center, P.O. Box 400, Detroit, Michigan 48265 Chet Huber • Fred Cooke General Motors Corporation, OnStar Headquarters, 1400 Stephenson Highway, Troy, Michigan 48083 Nick Pudar General Motors Corporation, Corporate Strategy and Knowledge Development, 400 Renaissance Center, P.O. Box 400, Detroit, Michigan 48265 Jim Smith
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Marketing Strategy of Apple Computers Inc. Introduction Marketing Strategy of Apple Computers INC. Introduction Apple was founded by Steven Jobs and Stephen Wozniak in 1976; Apple computer Company revolutionized the personal computer industry and brought forward the expansion of the clean industry within the New West. Situated within California, the company’s initial product was the Apple I, a single-board processor with on-board storage (ROM), that was marketed for approximately $650 not including
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Objectives Corporate finance in emerging markets is a complex field for managers and academics. Most of the models used in investments and corporate finance have been developed under the assumption of at least moderately efficient markets, but this assumption seems to be questionable when moving to less developed markets. Emerging markets are not efficient markets; they are characterized by higher information asymmetries, higher transaction costs, more concentrated ownership, lack of market development
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_____________________________________________________ : Bottom of the Pyramid INTRODUCTION: Global poverty exists today at a startling scale; while the exact numbers are debated, some estimate that four billion people worldwide live on less than two dollars a day.1 According to C.K. Prahalad and Stuart Hart, both Aspen Institute Faculty Pioneer Award recipients, companies should not ignore these traditionally overlooked people, collectively dubbed the “Bottom of the Pyramid,” because of their
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International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage, India as well as in Cabell’s Directories of Publishing Opportunities, U.S.A. International Journal of Marketing and Technology http://www.ijmra.us 186 May 2012 IJMT Volume 2, Issue 5 ISSN: 2249-1058 __________________________________________________________ INTRODUCTION: Supply chain in simple words means sequence of partners/members/intermediaries
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regulations order by the Government. The implementations of these laws trigger a dimension of management behavior to arise. Chapters 7 and 8 introduces these behaviors as it relates to a managerial perspective in the concept of Business Ethics, theories, societal agents, factors, as well as the ethical principles and development of ideas used in making essential ethical decisions in a Business respectively. Business ethics is defined as the study of right and wrong actions in business. As in any business
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organizations. The understanding of these principles, relative to culture, is imperative to the success of international businesses, marketing scholars, and practitioners alike. Within this insight lies approved goals and objectives to meet the needs of merchants and consumers internationally. Social Structure of the UAE The UAE is one of six members belonging to the Gulf Corporate Council (GCC). It is also a member of the United Nations (UN), International Monetary Fund (IMF), Oil Product Exporting Countries
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GHANA CHRISTIAN UNIVERSITY COLLEGE AMRAHIA, GHANA CORPORATE SOCIAL RESPONSIBILITY (CSR) OF ZAIN GHANA, A MARKETING STRATEGY FOR COMPETITIVE ADVANTAGE OR TRULY GIVING BACK TO THE SOCIETY: A CASE STUDY OF ZAIN’S SCHOOL BUILDING PROJECT AT ODUMASI-KROBO. YEBOAH-MANTEY EMMANUEL APRIL 2010 CORPORATE SOCIAL RESPONSIBILITY (CSR) OF ZAIN GHANA, A MARKETING STRATEGY FOR COMPETITIVE ADVANTAGE OR TRULY GIVING BACK TO THE SOCIETY: A CASE STUDY OF ZAIN’S SCHOOL BUILDING
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- The holistic marketing concept is based on the development, design, and implementation of marketing programs, process, and activities that recognize their breadth and interdependencies. Holistic marketing recognizes that “everything” Individuals try a variety of different marketing strategies every day. Some of these strategies work for them and helps them to become successful and profitable, while others are left wanting in one aspect or another. Even when a certain marketing strategy seems
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Green marketing From Wikipedia, the free encyclopedia Jump to |Marketing | |Key concepts | |Product marketing | |Pricing | |Distribution | |Service
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