Lecture 1 – Chapters 1 and 2 Chap 1 Marketing is the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return * Deal with customers, satisfying customers’ needs * Attract new customers by promising superior value * Keep and grow current customers by delivering satisfaction Marketing Process Understand the marketplace and customer needs and wants * Customer needs, wants and demands
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turn off for customers more and more as the competition raises their game. From the outside looking in, Apple Inc. seems to be a successful, profitable organization that continues to dominate. However, taking a look deeper into their company from the inside we can see how certain factors could be a downfall to their success in the technology field. Table of Contents I. Introduction 4 II. Current situation 4-6 III. Corporate Governance 6
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NATIONAL DIAMOND ANALYSIS 3 2.1 THEORETICAL FRAMEWORK 4 2.2 FACTOR CONDITIONS 5 2.3 DEMAND CONDITIONS 6 2.4 RELATED & SUPPORTING INDUSTRIES 7 2.5 FIRM STRATEGY, STRUCTURE & RIVALRY 7 3.0CONTEMPORARY MANAGEMENT ISSUES 8 3.1 CORPORATE SOCIAL RESPONSIBILITY 8 3.2 CORPORATE GOVERNANCE 10 4.0 MARKET ENTRY STRATEGIES 11 4.1 JOINT-VENTURE 11 4.2 DISTRIBUTION SYSTEM 12 5.0 CONCLUSIONS 13 6.0 REFERENCES 14 1.0 INTRODUCTION The purpose of this paper is to discuss and evaluate the attractiveness
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become a vital concern for the firms like shell to conduct CSR activities as they have to operate in an environment where they have to be economically viable as well as conforming to the legal laws, rights and obligations of the society. Not only the corporate social responsibility but also the stakeholder’s satisfaction can influence a great deal in the firm’s success. So, the stakeholder’s theory means a lot to the firms. Stakeholders can be internal as well as external. For applying those approaches
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In a society that yearns for technology, there is one company whose name stands above the rest. That company is none other than Apple. Apple has provided technological advances for consumers since 1976. However, unknown to many, Apple does not only provide advancements in the technological aspects of the world. The company also contributes societal advancements through its social responsibilities and company ethics. Over the years, Apple has proven itself to be one of the most socially responsible
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and the decision making in organizations. Those four topics related to management will be developed in different viewpoints in the same order as enumerated above. Leadership The author described the reflective change in individuals leading a societal project. Smith laid out a framework for leader undergoing an organization change. The author described the executive and management behavior regarding the implementation of principals to become a leader. According to Smith (2001), one of the main
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through a fast food restaurant sounds pretty enticing. The bargain hunting mentality is one of the primary drivers in America’s fast food obsession. In today’s economic woes, Americans are always looking for deals. At this point, value becomes more important than nutrition. According to the U.S. Department of Agriculture, consumption of French fries, mainly purchased from fast food restaurants, increased by 63 percent between the 1970s and 1990s, and Americans consumed an average of 152 pounds
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“MULTINATIONAL CORPORATIONS” A multinational corporation has its facilities, subsidiaries, and other assets in countries other than its home country. A multinational corporation is also known as multinational enterprise . Businesses are always running after profits, therefore, they try to find out ways to decrease the cost as much as they can e.g. cheaper labor to bring about efficiency because it cuts cost of production. The concept of MNC’s originated from Western Europe particularly England
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‘Advertising can be defined as any paid form of non personal presentation and promotion of ideas, goods or services through mass media such as newspapers, magazines, television or radio by an identified sponsor’. (Philip Kotler, et al., Principles of Marketing, 2002). So basically advertising is a mass communications device through which companies promote or market their product to the consumer, and this enables them to make informed consumption decisions. Advertising plays an important part in our everyday
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and influenced the way business and industry thinks about management. “Peter F. Drucker was a writer, professor, management consultant and self-described ‘social ecologist,’ who explored the way human beings organize themselves and interact much the way an ecologist would observe and analyze the biological world (Drucker Institute, 2013).” Drucker’s paper from 1981, or 32 years ago, was trying to answer the same questions which today’s business society and government are trying to answer:
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