1 The History of Marketing Thought This reading assignment is from Dr. Chuck Hermans‟ PhD work. He is a professor at Missouri State University and granted permission to use it for this course on health marketing. A key observation to notice throughout this reading assignment is that in the history of business (or commercial) marketing there has been no reference to health, prevention, wellness or medicine as products or services to motivate people to buy or to sell or market to people. An important
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strategies that allow an organization to develop and maintain competitive advantage. B. Competitive advantage is what sets an organization apart or its competitive edge. 1. Having something that competitors don't 2. Doing something better than other organizations do 3. Doing something other organizations can't C. Competitive advantage is a key ingredient for long-term success and survival of all organizations, including not-for-profits and governments. 4. Failure can
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LIFECYCLE OF CORPORATE IDENTITIES Executive Summary The research attempts to explore the need for a change in corporate identity by organizations and to figure-out a pattern, if any, associated with such a change across organizations. As the introduction to the paper we have defined ‘Corporate Identity’, its purpose and elements. In this paper we have limited our case studies to corporate identities that have reflected some kind of a visual change apart from changes in any other element. We have
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short summary of the contents of the document.] Table of Contents Executive Summary 3 Introduction 4 Business Environment Analysis 5 Macro Environment 5 Economic Factors 6 Environmental Factors 7 Legal factors 7 Technology Factors 8 Societal values and lifestyles 8 Micro Environment 9 Bargaining Power of Suppliers 9 Bargaining Power of Customer 10 Threat New entrants 10 Rivalry firms 11 Substitute Products 11 Internal environment analysis 12 Core Competencies 12 Strategies
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initiatives. The idea of green technology has been around for many years following the trend of green movement which has been raising its hype over the past decade. Green IT refers to the study and practice of using computers and IT resources in a more efficient and environmentally responsible way (McCabe, 2009). It focuses on reducing the environmental impact of industrial processes and innovative technologies caused by the Earth’s growing population. Mainly this means creating fully recyclable
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A PROJECT REPORT ON SOCIAL ENTREPRENEURSHIP SUBMITTED BY APOORV CHITNIS FOR THE DEGREE OF THE BACHELOR OF MANAGEMENT STUDIES UNIVERSITY OF MUMBAI UNDER THE GUIDANCE OF PROF. BHUMIKA MORE SIES COLLEGE OF ARTS, SCIENCE AND COMMERCE, NERUL, NAVI MUMBAI-400706 ACADEMIC YEAR 2011-2012 DECLARATION I, APOORV CHITNIS, studying in T.Y.B.M.S, of S.I.E.S COLLEGE OF ARTS, SCIENCE AND COMMERCE, NERUL hereby declare that I have completed the project on SOCIAL ENTREPRENEURSHIP in
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Exploring consumer attitude and behaviour towards green practices in the lodging industry in India Kamal Manaktola and Vinnie Jauhari School of Hospitality & Tourism Management, Institute for International Management & Technology, Haryana, India Abstract Purpose – The study seeks to explore the factors which influence the consumer attitude and behaviour towards green practices in the lodging industry in India and also to explore the consumers’ intentions to pay for these practices.
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of life in host communities and the well-being of their employees. A number of research techniques were employed, which allowed to see what the hospitality sector has done to further the aforesaid end. The findings are placed into the context of corporate social responsibility (CSR), and it is argued that, in recent years, hotel companies have gone to great lengths to improve the quality of life in local communities and the well-being of their employees. Critically, by presenting concrete initiatives
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ultimate stage in internationalisation and encompasses the widest range of international business involvement. Firms engage in FDI to establish: * A factory or other facility to produce products or services * A sale of rep offices to conduct marketing or distribution activities. * A regional headquarters How does International Business differ from Domestic Business The Four Risks In Internationalisation * Cross-cultural Risk -
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Customer Value Marketing: aim of marketing is to create value for customers and to capture value from customers in return * The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging products that have value for customers, clients, partners, and society at large -The Firm’s Stakeholders: these include employees, unions, customers, competitors, activists, government and the press (these people affect company) The Marketing Process: 1) Understand
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