Marketing Management By Philip, Kevin Lane Keller, Abraham Koshy, Mithileshwar Jha logo copy.tif SUMMARY by Chapter 1 Understanding Marketing Management Marketing is an essential art and science that is engaged in a vast number of activities by both persons and organizations. It has become an increasingly vital ingredient in the success of a business. Good marketing is the result of careful planning and execution. There are two sides to marketing – the formulated side and the creative
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Uncertain Supply Chain Management 2 (2014) 61–72 Contents lists available at GrowingScience Uncertain Supply Chain Management homepage: www.GrowingScience.com/uscm Sustainable accounting reporting practices of Indian cement industry: An exploratory study Shagufta Khana , Vineet Chouhanb*, Bibhas Chandrac and Shubham Goswamib a Research Scholar, School of Management, Sir Padampat Singhania University, Udaipur-India Assistant Professor, School of Management, Sir Padampat Singhania University
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be able to: – Assess entrepreneurial opportunities in various contexts – Identify and master the main challenges associated with their exploitation – Understand when and where entrepreneurial management style is relevant End-up with more open questions than definitive answers! Have fun… GEST-S547 - 2011-2012 © Olivier Witmeur 10 Central questions • • • • • • • Who is the entrepreneur? To what extent are entrepreneurs different from managers? What makes a good idea?
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jon24565_ch05.qxd 11/2/05 1:22 PM Page 138 C H A P T E R 5 Business Ethics and the Legal Environment of Business Learning Objectives After studying this chapter you should be able to: 1. Understand the relationship between ethics and the law and appreciate why it is important to behave ethically. 2. Differentiate between the claims of the different stakeholder groups affected by a company’s actions. 3. Identify the four main sources of business ethics, and describe
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FOR RETAILING FIRMS IN THE EUROPEAN UNION Abstract For politicians and country representatives it is becoming more and more important to look into ways to attract Foreign Direct Investments (FDI). Not only are successful location decisions of multinational companies good news for surviving in the political system, but related economic and social development implications necessitate a more comprehensive view on whether there is a race to attract FDI in Europe. And if so, what are its implications on
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Beyond Selfishness A syndrome of selfishness, built on a series of half-truths, has taken hold of our corporations and our societies, as well as our minds. This calculus of glorified self-interest and the fabrications upon which it is based must be challenged. Henry Mintzberg, Robert Simons and Kunal Basu O n Wall Street, where shareholder "value" is vigorously pursued through ever leaner and meaner organizations, business as usual changed ahruptly on September 11, 2001. Within hours after
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Liz Mohn A Cultural Forum Corporate Cultures in Global Interaction Bertelsmann Foundation Gutersloh 2003 A Cultural Forum Corporate Cultures in Global Interaction Global Business Culture – an International Workshop, held in November 2002 in Gutersloh Content 04 05 Content 6 Foreword Liz Mohn Part I: Cultural Diversity as a Challenge for the Management of Globally Acting Companies: Forming Process of Interaction and Acculturation Global Corporate Cultures: Management between
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Agrawal,V.(2012),”Managing the diversified team: challenges and strategies for improving performance”, Team Performance Management: An International Journal,Vol.18 No.7/8,pp.384-400. The article,“Managing The Diversified Team: Challenges And Strategies For Improving Performance” have been written by Vidhi Agrawal which from Ajay Kumar Garg Insitute of Management, Ghaziabad¸ India. This article has been taken from ‘Team Performance Management: An International Journal, volume 18 no 7/8 in 2012
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The Corporate Governance Role of the Media Alexander Dyck* Harvard Business School And Luigi Zingales University of Chicago May 2002 Abstract Do media play any role in corporate governance? In this paper we argue that media pressure corporate managers and directors to behave in ways that are “socially acceptable”. Sometimes this coincides with shareholders’ value maximization, others not. We provide both anecdotal and systematic evidence that media affect companies’ policy toward the environment
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Corporate Social Responsibility: ( Medicine Indutry In Bangladesh) Corporation: the word corporation is widely used to describe large business organization. Specially, the multi-national nonprofit or profit seeking organizations such as Coca cola, IBM etc. are often termed as the corporation. Social responsibility: Social responsibility is an ethical theory that an entity, be it an organization or , has an obligation to act to benefit society at large. Social responsibility
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