Ray-Ban Sunglasses Case Study Submitted by: Murtaza Ali 20057 Azika Gulraiz Sadiq 21062 Alina Naqvi 21654 Teacher: Mr. Faisal K. Qureshi EDC – 21 Saturday 18:30 to 21:00 QUESTIONS: 1. Evaluate the Dominant Economic Traits of the Tea Industry in Pakistan. 2. How Ray Ban is Using Music, Architecture and the Human Experience to Sell Sunglasses 3. Create IFAS & EFAS for Tapal Tea. March, 2015 Karachi, Pakistan IQRA UNIVERSITY INTRODUCTION Ray-Ban is a brand
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Ray Bradbury and “The Pedestrian” The reason Ray Bradbury is such a good author is because he states his themes through figurative language, symbolism, and setting. He writes about the future and lives will be taken over by technology. For example, he wrote a story called “The Pedestrian”, and the protagonist Mr. Mead walks in a town where nobody comes outside anymore; these people are addicted to their technology. In this story they are watching television and listening to the radio. Ray Bradbury
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physicist once said, “It has become appallingly obvious that our technology has exceeded our humanity.”In the text “There Will Come Soft Rains” by Ray Bradbury, it demonstrates how technology can affect our nation positively. This story takes place in the 1950’s when he U.S. decided to end World War ll with Japan by dropping atomic bombs on Nagasaki and Hiroshima. Ray Bradbury is an author of science fiction and fantasy who decided to emulate his heroes and to make them “live forever” through his fiction
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Case Studies CASE 2 RAY-BAN SUNGLASSES: SELECTING THE TARGET AUDIENCE AND THE COMMUNICATION OBJECTIVES Objectives The case has been prepared to help you to appreciate the following: What is an agency brief and what are its various components To profile the market Segments and select the most attractive by carefully analysing the interpreting consumer data Selection of communication objectives and development of a communication strategy to achieve a desired response. Structure 2.0 2.1 2.2 2.3
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Have you ever looked back at the past, and had that urge or wished to do something different? Have you ever fantasized about your childhood and desired to live innocent and stress free again? In the book Something Wicked This Way Comes by Ray Bradbury, Bradbury expresses that "Youth comes but once in a life time"-Henry Wadsworth Longfellow. The quote shows how precious youth is and how critical it is to enjoy it, because you can't go back. This is what Bradbury conveys throughout the novel with multiple
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I believe the parents, George and Lydia in the “Veldt” by Ray Bradbury are to blame for their own deaths because the technology became to addictive and made the kids lose control and the parents set up the technology in the house.In the story it takes place in a future house with technology that can pretty much do everything for you.There is a nursery in the house and the children stay in that nursery and can pick whatever they want to see in the nursery.The children Peter and Wendy picked that they
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Ray Bradbury – The Veldt Parents, as well as the peer group, still have the strongest influence on children. The bond between parents and their children are usually the first social experiences children have. Therefore parents have great responsibility to set a good example and enable their children to get a good education. George and Lydia Hadley, the parents in Ray Bradbury’s “The Veldt”, made many bad choices that had great effect on their children’s personalities. Since the Hadley family
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campaign for ray ban ( Aviator)we need to fiend out how the information has been taken by the target audience. The evaluative procedure should refer back to the objectives and indicate how they were achieved. Evaluation measures are both pre- and post-test in nature and include copy testing, concept tests, tracking, etc., sole purpose of the campaign must be tested to justify reasoning of the budget. Ray Ban lans for it's marketing communication program to bear result. The Ray Ban objective
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exceed their strength, they may break. Doctors can usually recognize most fractures by examining the injury and taking X-rays. Sometimes an X-ray will not show a fracture. In these situations, other tests can be performed. Looking at broken bones effects all the people. “From broken bones to disease the X-Ray is one of the most useful medical advancements in history.” (). “An X-ray is a common imaging test that has been used for decades to help doctors view the inside of the body without having to
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In Ray Bradbury’s Fahrenheit 451, it takes place somewhere in the United States in the future. In this society books are burned by “firemen” (Bradbury 6). The thing that really stands out about this book is everyone’s addiction for technology, it shows that we as a society may be heading in the same direction. Author Ray Bradbury uses the book as a warning to future generations about this same problem. The dangers of technology shown in Fahrenheit 451 show us that if we are not careful then we may
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