next three (or even five) years and their level of sophistication should reflect the sophistication of your business. However, the first 12 months' forecasts should have the most detail associated with them. Include the assumptions behind your projection with your figures, both in terms of costs and revenues so investors can clearly see the thinking behind the numbers. 2 What your forecasts should include Break even analysis Profit and loss forecast
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PRODUCTS OFFERED 2 4.0 BAKERY INDUCSTRY ANALYSIS 3 4.1 Bakery Industry Analysis 3 Internal Rivalry 3 Barriers to Entry 3 Buyers 3 Suppliers 3 Substitutes 3 5.0 MARKET ANALYSIS 4 5.1 DEMAND 4 5.2 COMPETITION 4 5.3 MARKETING STRATEGY 4 5.4 SWOT Analysis 5 Strengths 5 Weaknesses 5 Opportunities 6 Threats 6 6.0 MARKETING PLAN 6 Goals 6 Marketing Materials 7 Lead Conversion Plan 7 Service Experience 7 7.0 MANAGEMENT TEAM & COMPANY STRUCTURE 8 7.1 MANAGEMENT & OWNERSHIP 8 8.0 OPERATIONS
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express our gratitude to our parents, teachers, friends, and many others who extend their support to prepare the report. Contents Executive Summary 6 Introduction: 7 Mission Statement:...……………………………………………………………………………………8 The organization Structure: 8 Core
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Business Plan Prepared By: Table of Contents 1. Business Overview 1 2. Products/Services 1 3. Market Analysis 2 4. Competition 2 5. Marketing Strategy 3 6. Business Structure & Management 3 7. Finances 4 8. Action Plan 5 9. Appendices 6 1. Business Overview Include in your overview: • what your business does, your products or services • how long you have been operating • the industry you’re in • point of difference over your competitors—such as different
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| Executive Summary 2 PRODUCT/SERVICE DESCRIPTION, SITUATION ANALYSIS 3 SWOT ANALYSIS 4 STRENGTHS 4 Weaknesses 4 Opportunities 4 Threats 4 Target Market 5 COMPETITORS & SUBSTITUTES 6 PRICING 8 CHANNELS OF DISTRIBUTION 10 PROMOTION 11 PROMOTION BUDGET 13 REFERENCES 14 |Executive Summary
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Marketing Mix Marketing: the process of conceiving ideas, products and services which are attractive to customers. Goal is to avoid pure competition Target market: group of likely consumers for product and service. Attract them with good marketing mix Marketing mix: shaping the combination of the product and approach to maximize customer value Predict tastes and preferences Attempt to understand human behavior- perception shape behavior, learned behavior over time creates expectations
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receives subsidies in the form of launch aid from the European Union while at the same time Boeing is granted right to use the United States military’s Research and development technology. Owing to the soaring operating fund as well as long product break even time associated in the airplane manufacturing industry, it can be reasonably debated or argued that it will be somehow difficult for each of these firms to carry on or survive without a little support in a way from their respective Governments.
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1) Establishing high value relationship with its vendors and customers. 2) Ensure customer satisfaction with quality products and knowledgeable, friendly employees. 3) Organization. This boutique business plan is intended to provide the structure to make sure this last key to success is realized. The Market The market for high quality, affordable shoes has grown in the past few years. We expect Dimensions to grow at 2% annually for the first 2 years of business and 3% in years 3, 4
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LEARNING OUTCOMES Students should be able to: 1. Identify the various costs that are part of a business environment and the three elements of product cost 2. Differentiate between the different costing systems 3. Illustrate business transactions using T-account analysis 4. Prepare the statement of cost of goods manufactured and an income statement 5. Calculate the break-even point in units and dollars, and target sales in units and dollars K&J BAKERY INC. Business Background As she sat
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concept……….……………………………………………………….………..5 2.4 The Management Team……………….………………………………………………………..5 Industry and Market Analysis……………………….………………………………………………...6 3.1 Industry Overview…………………………………….………………………………………..6 3.2 Industry Key Success Factors………………………………….……………………………….6 3.3 Forces, technological, government…………………………………….………………………..6 3.4 Research on your Target Market……………………………………………….……………….7 3.5 Market potential, competition..…………………………………………………………………7 3.6 Summary
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