The University of the West Indies, St. Augustine Faculty of Social Sciences Department of Management Studies M.Sc. Aviation Management AVMT 6001 – Accounting for Business Decisions AVMT 6001 – Group Project 2 Managerial Accounting - JetBlue Airways Corporation Group Members: Cherrish Bridgemohan - 807001633 Rajiv Debie - 04708006 Israel Duncan - 814004144 Kenrick Duncan - 814002425 Neil Shepherd - 814004177 Signatures: Cherrish Bridgemohan ___________________________ Rajiv Debie Israel Duncan
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Goals c. Core Competency and Sustainable Competitive Advantage 4. Situation Analysis 6-8 a. SWOT analysis b. Industry Analysis c. Competitor Analysis d. Company Analysis e. Customer Analysis 5. Market-Product Focus 9-11 a. Marketing and Product Objectives b. Target Markets c. Points of Difference d. Positioning 6. Marketing Program 11-14 a. Product Strategy b. Price Strategy (i) Breakeven Analysis c. Promotion Strategy d. Place (Distribution) Strategy 7. Financial
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Notes CIMA Paper P2 Management Performance For exams in 2013 theexpgroup.com CIMA P2 Performance Management ExPress Notes Contents About ExPress Notes 1. 2. 3. 4. Pricing and Product Decisions Cost planning and analysis Budgeting and Management Control Control/Performance Measurement of Responsibility Centres 3 7 22 31 37 Page | 2 © 2013 The ExP Group. Individuals may reproduce this material if it is for their own private study use only. Reproduction by any means for any
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New Product Development Why is it importand to launch a new product? * A successful new product does more for an organization than any other thing can do * Today a high percentage of sales and profits come from new products (> 30% avg) * The process is extremely difficult * Companies take big risks * Failure rate is quite high (40% avg) * It is fun and exciting! A product can be tangible = Goods A product can be intangible = Services B2B =Business to Business
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industry. Purpose: Methodology: The study is mainly a descriptive, multiple case study based on deductive reasoning. However, explanatory elements occur. The nature of the study is to a large extent qualitative and is primarily based on interviews and analysis of current management control tools. The analytical strategy includes pattern matching, explanation building and cross-case synthesis. Theoretical Perspectives: The main text editions included are Anthony and Govindarajan (2003 & 2007), Lindvall
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Differential Cost Analysis This chapter deals with the use of differential cost analysis in financial management decision making situations. The basic premise of differential cost analysis is that different costs are treated differently in different financial management decision situations. Hence the name differential costs. Two major applications of differential cost analysis are presented. The first application is called break-even analysis. In break-even analysis, differential cost analysis is used
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making criteria. SWOT Analysis Virgin Mobile draws its strengths from the vast experience that the parent company has in the UK market. With a 50-50 joint venture with Sprint, Virgin Mobile has setup MVNO model which has low fixed costs as well as low operation and maintenance requirements. Virgin Xtras is a value added proposition that would appeal to the young customers. The strategic agreement with MTV to deliver entertainment functions as well as the cooperation with Target, Sam Goody music stores
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CYCLERMATE PROJECT REPORT Integrated Business Contents * Introduction * Analysis of Business Environment * Analysis of Business Management * Solution * Conclusion Introduction Dai Armstrong and Lewis Llewellyn are the two men who planned to open their own company after being superfluous due to the shutting down of the steel plants in their town of South Wales were Dai Armstrong and Lewis Llewellyn. They both were the part of the local club
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| | In determining the shape of the cost-output relationship only ____ depreciation is relevant.Answer | | | | | Selected Answer: | usage | Correct Answer: | usage | | | | | * Question 2 5 out of 5 points | | | George Webb Restaurant collects on the average $5 per customer at its breakfast & lunch diner. Its variable cost per customer averages $3, and its annual fixed cost is $40,000. If George Webb wants to make a profit of $20,000 per year at the diner, it will
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Situation Analysis Current Situation Information is now an essential element in human life. Without Information no one can live a better life. So Information business is also doing a vital role in a country’s economy. In our country Information business is not too heavy but has a big range of customer. Against this big customer range Information business is very little. So anyone who wants to enter in this market can perform better and can earn some benefits also. Market Analysis We are entering
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