PLAN 2014 Contents EXECUTIVE SUMMARY 3 THE BUSINESS 3 Mission 4 Vision 4 Core Values 4 Objectives 4 MANAGEMENT TEAM 5 COMPANY STRUCTURE, OWNERSHIP & INTELLECTUAL PROPERTY 5 Structure 5 Ownership 6 Personnel Plan 6 Patents 7 INDUSTRY ANALYSIS 7 Competitive Edge 7 Porters Five Force Analysis 8 MARKET ANALYSIS 9 Target Market 9 Market trends and needs 9 Main Competition 9 MARKETING PLAN 9 Product Description 9 Pricing strategies 10 Promotion: 11 Place:
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Google or Aflac, as that is beyond the purview of this course. Your description should be complete, including: • Where your company is located • The problem your product/service solves – as seen by the target market (not you) – and to which the target market would say, “Yes, that is a problem and no one has solved it”? • The competitive advantages that you offer • The challenges might you face in the marketing of this product or service Ensure that you
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report is to review and analyse the financial and operational aspects of the company to give the company a better direction in this tough and challenging market condition. The report covers detailed analysis and recommendations on the product line, overall profitability, financial impact of different cost and pricing. The company’s product line consists of three product line 100 series, 200 series and 300 series. Among these 100 series is the most profitable product line in the company. Now the company
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Opportunity 3 2.2 Vision and Mission 3 2.3 Goals and Objectives 3 2.4 Nature of the Business 4 3.0 Market Analysis 5 3.1 Situational & SWOT Analysis 5 Table 1: SWOT analysis and strategy development 5 3.2 Industry Analysis 6 3.3 Competitor Analysis 6 Table 2: Analysis of competitors 7 Table 3: Analysis of competitors’ products and services 7 4.0 Elements of Success 8 4.1 Target Market 8 4.2 Competitive Advantage and Unique Selling Proposition 8 5.0 Marketing Plan 9 5.1 Marketing
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serve this market with a totally different flavor and that is “Strawberry”. Although people of our country are familiar with this name by now but existing companies are not offering any strawberry juice. Our target is to introduce people with a new distinguished flavor and thus capture our target market gradually. We are forming a new company. We are offering sugar free 100% pure strawberry juice in 250ml, 500ml and 1000ml bottles. Initially we are focusing on higher, higher middle and middle class
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realized or not. Carrying out a feasibility analysis is therefore one of the most critical steps in the decision-making process. A feasibility analysis is an effective analytical tool that can be used to evaluate investments from various perspectives, e.g. technical, social, legal, financial, market, and organizational. Financial feasibility is often a predominant factor in feasibility analysis, as most investments are not realized if they do not generate profit for the project owners. The focus of this
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PROBLEM 6-1A Basic CVP Analysis (LO1, LO2, LO3, LO4, LO6, LO8) CHECK FIGURE (2) Breakeven $192,857 Feather Friends, Inc., makes a high-quality wooden birdhouse that sells for $15.00 per unit. Variable costs are $4.50 per unit, and fixed costs total $135,000 per year. Required: Answer the following independent questions: 1. What is the product’s CM ratio? 2. Use the CM ratio to determine the break-even point in sales dollars. 3. Due to an increase in demand, the company
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CHAPTER 19 Cost-Volume-Profit Analysis: Additional Issues ASSIGNMENT CLASSIFICATION TABLE Brief Exercises 1, 2, 3, 4, 5, 6 A Problems 1A, 2A B Problems 1B, 2B Study Objectives 1. Describe the essential features of a cost-volume-profit income statement. Apply basic CVP concepts. Questions 1, 2, 3, 4 Do It! 1 Exercises 2. 2, 4, 5, 6 1, 2, 3, 4, 5, 6 7, 8, 9, 10 11, 15 2 1, 2, 3, 4, 5 6, 7, 8, 9, 10 11, 12, 13 1A, 2A, 4A, 6A 4A 1B, 2B, 4B, 6B 4B 3. Explain the
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Capsicum Habanero Pepper Spray Business Plan 1. Table of Contents 1. Table of Contents 3 2. Executive Summary 4 3. General Company Summary 6 4. Products and Services 9 5. Market Analysis Summary (Marketing Plan) 12 6. Strategy and Implementation Summary (Operational Plan) 16 7. Management Summary (Management and Organization) 20 8. Financial Plan 22 9. Appendix 27 2. Executive Summary Capsicum Habanero Pepper Spray is a new store that sells varies kinds of self-defense related
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The Purple Orchid Day Spa Business Plan for 2013 Contributors: Alicia Carrera: Owner Jenna Davis: Receptionist Aubrey Jones: Massage Therapist Mission statement Our mission is to run a profitable business by providing high-end therapeutic massage and aesthetician services in a caring, upscale, professional environment. We offer massage in a variety of styles – traditional Swedish Massage, Sports Massage, Deep Tissue work, Sports Massage, Hot Stone Massage, Reflexology
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