Abstract This paper shall provide a general business plan for a movie theater being established in a sparsely populated locale. The paper offers an organizational plan, a marketing plan and briefly concludes with a financial or “break-even” analysis. Among other things, the paper stresses the importance of careful preparation, wise staff recruitment, the need for the owner to access the company records frequently, and – not least of all – the importance of contemplating any and all possible variables
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Opportunity 3 2.2 Vision and Mission 3 2.3 Goals and Objectives 3 2.4 Nature of the Business 4 3.0 Market Analysis 5 3.1 Situational & SWOT Analysis 5 Table 1: SWOT analysis and strategy development 5 3.2 Industry Analysis 6 3.3 Competitor Analysis 6 Table 2: Analysis of competitors 7 Table 3: Analysis of competitors’ products and services 7 4.0 Elements of Success 8 4.1 Target Market 8 4.2 Competitive Advantage and Unique Selling Proposition 8 5.0 Marketing Plan 9 5.1 Marketing
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Variable costs Relevant range Contribution margin Break-even point Fixed costs Semivariable costs Economies of scale Sales mix Unit contribution margin Each of the following statements may (or may not) describe one of these technical terms. For each statement, indicate the accounting term described, or answer “None” if the statement does not correctly describe any of the terms. a. The level of sales at which revenue exactly equals costs and expenses. Break-even point b
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Competitive Advantage ● Situational Analysis………………………………………………………….. 6 ○ Microenvironment ○ Macroenvironment ○ SWOT Analysis (Macro and Microenvironment Factors).... ● Market-Product Focus……………………………………………………… 10 ○ Growth Strategies ○ Target Markets ● Marketing Program Strategy and Tactics……………………………….. 12 ○ 4 Elements of Marketing Mix Strategy ● Financial Projections……………………………………………………….. 16 ○ Sales,Profits, Market Share, Unit Volume ○ Breakeven Analysis & Return On Investment (ROI) ○
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TABLE OF CONTENT Executive summary……….………………………………………………………2 Background…………………………………………………………………3 Analysis of company situation………………………………………………....4-8 Analysis on market situation...............…………………………………….....9-12 Swot and competitor analysis ………………………………………………12-15 New product for McDonalds………………………………………………...15- 19 Future marketing strategy..........................................................
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activities of our target market. We believe that this is critical to our initial success and long-term growth. [pic] [pic] 1.1 Objectives 1. To create a shopping environment that caters to the apparel needs of the urban General public on a local and national level. 2. To earn 80% market share and become the number one fashion apparel store in southeast Dallas, TX and achieve name recognition in the local community. 3. To receive a 50% profit margin within the
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planning consultancy. Grizzly's services are comprehensive in terms of offered products (mutual funds, equities, estate planning) and depth of research. Although it costs a fair amount of money for Grizzly to do an in-depth amount of research into prospective investments as well as possible options for the client, this up-front cost will be eclipsed by a long-term relationship that is likely to be established out of earned respect. Grizzly Bear Financial Managers serves the Portland Metropolitan
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potential venture Will anyone buy the product or service? Can it make a profit? While the questions are straightforward, the answers are anything but. These two simple questions quickly lead you to a raft of others that you will address in the following sections: • Opportunity or need • Product/Service description • Target market • Unique benefits • Competitive analysis • Sustainable competitive advantage? • Risks • Profitability, break-even and investment required • Conclusions • Recommendations For high-tech
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CAMP FLAMING WINGS Course Name: Marketing Management Course No : MKT 201 Section : 5 Marketing plan On Camp Flaming Wings Submitted to: Husna Ara Submitted by: Team Renegades Team Renegades NAME | STUDENT ID | Md. Asad-uz-zaman Khan | 2013-2-10-160 | Omar Bin Alam | 2013-2-10-190 | Tanjil Abedin Khan | 2013-1-10-377 | Arunima Dhar | 2013-3-10-196 | Sayeef Zimran Khan |
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hotel view restaurant * Company consist of 4 partners who like to invest on new restaurant * One of the partner gets land of 6000sq feet as its investment instead of cash and rest of the partners invest 2 crores in equity form * The profit of the partners are shared equally * Restaurant unique design will be the main attraction for customer to come in * Specialized in sea food * Open in outskirt of Bangalore near airport road * Vision * To be famous in
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