Forrester Class: Business 481 Semester: Fall 2012 Section: E Company Report: Costco 1. Dameon Jame Background 2. Chandra Willie Mission/Code of Ethics 3. Brian Sanichar Strategy 4. Gopal Mohan Marketing Strategy 5. Anwar Rahman Financials 6. Airon Melo Financials/Competition 7. Sohani Somai Current Status of Costco 8. Kyle Hecter Recommendations Dameon James Background Costco Wholesale Club wasn’t always the wholesale club company that generated $71 billion
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Costco’s values versus Sam’s Club values. Costco has developed a brand named Kirkland. The Kirkland brand has the Costco expectation to be equivalent or better than national brands. A continual product improvement is the exact objective for the maximum competing goal. Product quality and price comparison is continuously revisited by the internal Costco research team. Sam’s club is a division from the Wal-Mart Corporation. Although Sam’s and Costco have a close race,
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This is especially true for Costco, who anticipates crisis and change in the retail industry and with its circular vision finds a way to reinvent and change its distribution channel to maximize its volume and overall efficiency. The industry also continues to evolve by improving their website capabilities and sales, and continuing to deliver low prices along with value to its customers. The retail warehouse store industry is a comprised of three major competitors, Costco Wholesale, Sam’s Club, and
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Costco Wholesale Case Analysis Management 370-3 Dr. Xu December 7, 2014 The Costco warehouse club has been in business since 1970. Founded by James Sinegal and Jeffrey Brotman. Costco has become the number one warehouse store in the world. With over 488 locations and serving 48 million cardholders in eight countries. The warehouse club keeps growing and has become a successful warehouse club. The founders created guide lines to follow to achieve their goals as an organization
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MS 6401: Organization Management. Read the case below and answer the questions asked. Case 1: 7.5% Costco Wholesale Corporation 1. Which of the three management-skill categories do you think Costco CEO James Sinegal draws upon most during his year-round visits to local Costco warehouses? Explain. Team building; Managing warehouses like Costco require an organization that is flat, fast, and flexible. Sinegal focuses in on customer and employee needs and wants which gives an understanding
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hpu | Case Study: Costco Wholesale vs. Sam's Club vs. BJ's Wholesale | Management 4001 | | Danielle Lewis | 2/3/2012 | | Costco Wholesale vs. Sam's Club vs. BJ's Wholesale The main strategic issue that is faced by Costco (and by Sam's Club to a lesser extent) is the fact that it has trouble competing with BJ's Wholesale on some key factors of customer service. Costco is a warehouse-style retailer, just like the other two companies. Typically, these companies offer lower prices
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areas that need an immediate attention. Costco’s strengths lies in its ability to remain focused on its strategy and mission. The company has identified that it strives to be a low cost provider for quality products, no frill but adequate service. Costco consciously caps their profit margin at 14 % compared to their competition which markup at 20 to 50%. They have also created a private-label brand that is 20% below comparable name-brands. The company offer high priced items at a large discount that
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Costco Wholesale in 2012: Mission, Business Model, and Strategy Jim Sinegal, co-founder and long-time CEO of Costa Wholesale, was the driving force behind Costco’s 29-year march to become the third largest retailer in the United States, the seventh largest retailer in the world, and the clear leader of the discount warehouse and wholesale club segment of the North American retailing industry. Sinegal spent considerable time touring Costco stores, using the company plane
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Costco vs. Wal-Mart With $401.2 billion revenues, the retailing giant, Wal-Mart, has been ranked as the 2nd place of 2009 Fortune 500 companies. This company is seen as the most successful business in the world today but also viewed as the vital indicator to observe the status of financial crisis recovery. Wal-Mart has won market share during the recession by offering customers lower prices as its successful marketing strategy. Moreover, Wal-Mart is long for expanding its kingdom all over the world
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How do they do it? Costco beats Walmart, not by competing on price. Instead, they offer a highly targeted and subsequently refined shopping experience. Costco is structured around its key strengths: 1) Know your customer: Costco goes after a certain type of customer: small business owners who are status conscious and who have money to spend on bargain-priced premium items like Dom Perignon champagne, luxury watches and tech gadgets. The reason why Costco decided to focus on small business owners
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