Managerial Economics Unit 4: Price discrimination Rudolf Winter-Ebmer Johannes Kepler University Linz Winter Term 2012 Managerial Economics: Unit 4 - Price discrimination 1 / 39 OBJECTIVES Objectives ◮ Explain how managers use price discrimination to increase profits ⋆ ⋆ Identify submarkets with different price elasticities of demand Segment the market and charge different prices to consumers in each submarket Managerial Economics: Unit 4 - Price discrimination 2 / 39
Words: 2016 - Pages: 9
to influence: External reference price strategies in pay-what-you-want pricing Journal of Business Research Jennifer Wiggins Johnson & Annie Peng Cui Markets & Stakeholders ORGL 4443 Online Course <http://www.sciencedirect.com.vortex3.uco.edu:2050/science/article/pii/S0148296312002524> In a nutshell, the authors are investigating the title of the article. They are investigating “pay-what-you-want pricing” and the consumer. They are, like the companies, trying to figure out how
Words: 671 - Pages: 3
Success Is in the Bag Timbuk2 began like many entrepreneurial businesses—it was started by someone whose need wasn’t being met by the marketplace. A San Francisco bike messenger designed a rugged and stylish shoulder bag to carry during his workday. It was so popular with friends and acquaintances that he soon quit his job to start making the custom bags. The new company attracted devoted customers among young professionals both male and female—and fellow bike messengers—but within a few years
Words: 1067 - Pages: 5
Chapter 8 Job Evaluation 1. What is meant by internal equity? What is the relationship between internal equity and job evaluation? “Internal equity is a situation that results when people feel that performance fairly determines the pay for each individual with a certain job or that relative difficulty results in appropriate differences in pay rates between jobs. Worker dissatisfaction may arise when internal equity principles aren't met.Internal equity studies analyze the nature of a particular
Words: 591 - Pages: 3
to be employed. Their choice of sales made will vary according to the product or services being marketed. This person is also responsible for finding innovative ways of attracting customers by the use of sales such as sales promotions, promotional pricing etc. Data Entry Clerk – Deandra Smith is responsible for storing
Words: 1662 - Pages: 7
Oligopoly in business can be described as when few firms between them share a large proportion of the industry. In the essay I will examine the economics literature on tacit collusion in oligopoly and why firms are tempted to collude. I will provide benefit of collusion and legal literature regarding collusion. Some of the best know companies are oligopolists, including Coca-Cola, Pepsi, British Airways, and Virgin Atlantic Airways. There are however, significant difference in the structure of industries
Words: 1643 - Pages: 7
Airline Ticket Pricing The basis of airlines competition for passengers and a larger share of the market are based on: i. Frequency of service and departure schedule on each route served ii. Price charged, relative to other airlines, to the extent that regulation allows for price competition iii. Quality of service and products offered ‐‐airport and in‐flight service amenities and/or restrictions on discount fare products Passengers on the other hand choose combination of prices, flight
Words: 551 - Pages: 3
Aneiak The Greatest Promise Comes Wrapped in White Per Capita GDP: $40,000 Population within the Marriage Age: 20%-25% Total Market Size: 896,245 (Approx.) Per Capita GDP: $40,000 Population within the Marriage Age: 20%-25% Total Market Size: 896,245 (Approx.) Emiratis: 16.6% Arab: 23% South Asian: 50% Expatriates: 6% Population: 8,925,096 GDP: 3.9% Emiratis: 16.6% Arab: 23% South Asian: 50% Expatriates: 6% Population: 8,925,096 GDP: 3.9% Key Facts United
Words: 709 - Pages: 3
Table of Content Content Page Number Introduction 05 Company Overview 05 Market Segmentation 05 SMART Marketing Objectives 06 Marketing Planning for the Brand 06 Conclusion 14 Introduction: Lovisa, an Australian fashion jewellery brand, wants to open stores in Dhaka and Chittagong with our company, which is going to be a local partner for Lovisa in Bangladesh. Company Overview: THE FIRST STOP SHOP FOR THE FASHION FORWARD TO GET THEIR
Words: 1333 - Pages: 6
In the developing country, government may set the price for the product to control the economy and try to benefit the consumers. In some basic food like bread, the customers may put the ceiling price to that product. The ceiling price is the maximum price can be imposed by the government to be charged; therefore, that new price will be lower than the previous one, which can make the products more affordable for consumers. While setting the price ceiling, the government may experience one of the two
Words: 717 - Pages: 3
