Farmacias Similares (Simi): Company Overview Founded by Victor Gonzalez Torres, Farmacias Similares is a pharmacy chain in Mexico dedicated exclusively to generic medicines, with their merchandise priced at least 30% lower than that of traditional branded medications. Using their publicity campaign slogan, loosely translated as “the same, but cheaper,” the stores targeted their sales at the low-income uninsured/underinsured “base of the pyramid” health care consumers in Mexico. In addition, Gonzalez
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LEARNING OBJECTIVES (LO) After reading Chapter 14, you should be able to: LO3 Identify the adjustments made to the approximate price level on the basis of discounts, allowances, and geography. Discuss the laws and regulations affecting specific pricing practices. LO4 1-3 Arriving at the Final Price The TATA NANO The Car Priced at one Lakh 1-4 Opening Story – The NANO Car FIGURE 14-1 The six steps in setting price. The first three steps were covered in Chapter 13 and the last
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This article talks of rice gouging as a pricing strategy followed by US companies vis-a-vis Australian consumers. We start with the concept of the strategy and the conditions required for its effectiveness. Next it is applied on the current situation that is the focus of the article. Lastly we try and assess the benefits and costs of this strategy. Price gouging is a form of price discrimination, where the producer/seller is able to discriminate between different consumers on the basis of his selling
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preview of the presentation 2. THE DIAGNOSTIC CENTRES ……………………. 07 3. COMPARISON BETWEEN THE PRICES ……….. 11 4. CONCLUSION …………………………………… 13 5. BIBLIOGRAPHY …………………………………… 13 EXECUTIVE SUMMARY The pricing strategy of the different diagnostic centres reveals that a few organisations are charging a high price compared to the service provided, while others charge a reasonable amount. The quality of the services also varies as it depends on the technology
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1. Introduction and Problem Definition Jason Jowers, a newly minted MBA, had joined Atlantic Computer just four months ago as the youngest product manager. He would be responsible for developing the pricing strategy for the "Atlantic Bundle" (i.e., the new Tronn server and the PESA software tool), which had been developed specifically to meet an emerging basic server market, a new market to the company. But it had to compete with Zink server of Ontario Computer, its major rival in this market.
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Contents 1. Introduction……………………………………………………………………………………………………………..3 2. History………………………………………………………………………………………………………………….....3 3. Current Market of Sony Corporation………………………………………………………………………..3 4. Organizational Orientation……………………………………………………………………………………….4 5. Sony's current Market analysis…………………………………………………………………………………4 6. Sony’s Orientation……………………………………………………………………………………………………6 7. Sony's Competitive Advantage Analysis……………………………………………………………………7 8. Porter's generic strategies…………………………………………………………………………………
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for all branded tires since many branded tire owners intended to replace their tires with private label. Move Towards Value-Based Pricing Under Gaultµs direction, Goodyear began the process of transforming itself from a manufacturing-based company to a customer value-based company. One of Goodyearµs earliest successes with executing customer value-based pricing came with the Introduction of the Aquatred tire. The first step was to conduct consumer research to identify and prioritize the attributes
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Dynamic Pricing = Price Discrimination Dynamic Pricing, the idea that prices will change according to the level of demand. Dynamic Pricing is one version of price discrimination that delivers prices to consumers based on their personal attributes and other environment related events. The different attributes are collected by the producer/retailer and are based on bits of information, like age, financial gain, and/or region one inhabitants. The price is then individualized to the consumer. Many
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Same point of departure, same destination, the same snacks. Why is it people sitting next to each other on the same flight can pay such different amounts for their tickets? Airline pricing seems to be a great mystery. The airline industry refers to their pricing game as “yield management” or “revenue management.” Meaning prices on the same plane can fluctuate widely based on available seats at the time of purchase. Even though this seems to defy logic (and textbook theory), there might just
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Marketing Case study examination 2013 “Renova” Purpose & Mission * Definition (What business are we in?) * Renova is a private Portuguese-owned company that manufactures disposable tissues and hygiene products under the brand name “Renova”. * Purpose (What do we want to be in? * They would like to be Europe’s leading brand that loves the customers, care about them and has a culture * Expand new market in Western EU * To promote the well-being brand
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