unique. A strong brand is a means of making people aware of what the company represents and what its offerings are.To a consumer, brand means and signifies: * Source of product * Delegating responsibility to the manufacturer of product * Lower risk * Less search cost * Quality symbol * Deal or pact with the product manufacturer * Symbolic device | | Brands simplify consumers purchase decision. Over a period of time, consumers discover the brands which satisfy their need. If
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extreme positions. In the first, put forward by orthodox economists, it is assumed that Knightian uncertainty is non-existent and that calculative decision-making is straightforward. Analysts are presented as mere calculators in a probabilistic world of risk (Cowles, 1933; Lin and McNichols, 1998; Lim, 2001). In the second, put forward by neo-institutional sociologists and behavioural finance scholars, analysts face too much uncertainty to engage in individual calculation. Analysts confront this uncertainty
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Needs-to-Offer Gap: customer relationship management in retail SMEs Acknowledgements 3 4 6 7 13 20 25 31 38 Copyright Chartered Management Institute © First published 2013 Chartered Management Institute 2 Savoy Court, Strand, London WC2R 0EZ All rights reserved. Except for the quotation of short passages for the purposes of criticism and review, no part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying
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1.Recent Developments in the Implementation of Abenomics 2.What are ‘three arrows of Abenomics’? 3.Fundamental Principles of the Third Arrow and its Strategies for the Future 4.Examples of Individual Measures of the Third Arrow 5.Heading toward… Appendix: Improvement in Economic Conditions Primary economic indicators P3 P21 P26 P29 P50 P53 2 3 What’s New on ‘Abenomics’ Revision of the Japan Revitalization Strategy (P5-20) To realize sustainable economic growth from the positive economic momentum
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MBA In A Day What You Would Learn at Top-Tier Business Schools (If You Only Had the Time!) Steven Stralser, Ph.D. John Wiley & Sons, Inc. TLFeBOOK More Praise for MBA In A Day® “Steve Stralser is a unique talent. It is unusual to meet people who are both highly professional as well as generous with their knowledge. Not only is Professor Stralser’s advice invaluable for business professionals, but those in the arts who are more focused on their creative endeavors would benefit
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management cycle that links strategy and operations, and know what tools to apply at each stage of the cycle. Mastering the Management System by Robert S. Kaplan and David P Norton . COPYRIGHT © 2007 HARVARD BUSINESS SCHOOL PUBLISHING CORPORATION. ALL RIGHTS RESERVED. Not long after its successful IPO, the Conner Corporation (not its real name) began to lose its way. The company’s senior executives continued their practice of holding monthly one-day management meetings, but their focus drifted
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OAO Gazprom Annual Report 2014 The Power of Growth OAO Gazprom Annual Report 2014 Note. This Annual Report has been formed on the basis of Resolution No. 1 of OAO Gazprom’s Management Committee On Organization of Work Related to Holding the Annual General Shareholders Meeting dated 29 January 2015. The terms «OAO Gazprom», «Company» used in the Annual Report refer to the parent company of Gazprom Group, i.e. to Open Joint Stock Company Gazprom. «Gazprom Group», «the Group» or «Gazprom» imply
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intentionally left blank. Praise for Becoming a Successful Manager “The authors make an anatomical evaluation of the practical dos and don’ts to becoming an outstanding manager. They create a powerful, easy-to-read text that will benefit managers at all levels. For organizations seeking to create competitive advantage through people development, the tenets and practical suggestions put forward become a living process and mandatory reading.” Dorset Sutton Vice President/Managing Director South East
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AVIATION TERRORISM Thwarting High-Impact Low-Probability Attacks TERRORISME AÉRIEN Contrecarrer des attaques improbables à impacts élevés A Thesis Submitted to the Division of Graduate Studies of the Royal Military College of Canada by Jacques Duchesneau, C.M., C.Q., C.D. In Partial Fulfillment of the Requirements for the Degree of Doctor of Philosophy April 2015 ©Jacques Duchesneau © This thesis may be used within the Department of National Defence but copyright for open publication
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GLOBAL WARMING Introduction Global warming begins when sunlight reaches Earth. The clouds, atmospheric particles, reflective ground surfaces and ocean surface then reflected about 30 percent of it back into space, while the remaining is absorbed by oceans, lands and air. This in turn heats the planet’s surface and atmosphere, making life possible. As Earth warmed up, this solar energy is radiated by thermal radiation or infrared heat, traveling directly out to space, thus cooling the Earth. However
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