KODAK VS. FUJI: THE BATTLE FOR GLOBAL MARKET SHARE by Thomas C. Finnerty Thomas C. Finnerty is a doctoral candidate in the Doctoral of Professional Studies Program, Lubin School of Business, Pace University, New York. This case was written under the supervision of Warren J. Keegan, Professor of International Business and Marketing and Director of the Institute for Global Business Strategy, Lubin School of Business, Pace University, New York, as a basis for class discussion rather than to illustrate
Words: 6293 - Pages: 26
Eastman Kodak, Fujifilm Innovation vs. Tried and True Introduction Eastman Kodak and Fujifilm have numerous accomplishments to brag; they have both amassed large success in the photographic commerce. While Eastman Kodak had the upper hand in the industry for nearly 100 years, Fujifilm has managed to flourish while Kodak filed bankruptcy in 2012. Fujifilm appears to have strategically implemented an equation that will thrive as long as they continue to invest in innovation, and navigate market
Words: 1895 - Pages: 8
1.1 Introduction The slogan “you press the button, we do the rest,” is synonym with Eastman Kodak Company, commonly known as Kodak. Kodak was born in 1880s in Rochester (New York, USA). This organization was developing with American technology and was founded by George Eastman, who succeeded in bringing photography to the mainstream with very cheap cameras in 1888. The main product sold by this company is concentrated with imaging and photography. The mission of this company produces a new products
Words: 273 - Pages: 2
Kodak and the Digital Revolution [pic] [pic][pic]Brief Overview: Kodak is a multinational American corporation which has become a household name most known for its film products. The company has come face to face with many changes due to the digital revolution which has created a rapid changing photography industry. George Eastman began Kodak in 1880 and introduced the first Kodak camera in 1888 coining the slogan “you press the button, we do the rest.” Eastman held a high standard for the company
Words: 2832 - Pages: 12
Eastman Kodak Company Industrial Analysis Mitul Patel The main objective of this industrial analysis is strategically analyzed the economic as well as the market position of Eastman Kodak Company commonly referred to as Kodak. This report will uncover any competitive advantage that the company has in today’s market. The analysis will begin with a brief overview of Kodak’s industrial history and influences on the economic, social, and technological environment that surrounds the company. The
Words: 3463 - Pages: 14
Kodak and Fujifilm Cheryl A. Dr. Carter Management Concepts 11/04/2012 Kodak, also known as Eastman Kodak was founded in the 1880's by George Eastman and is currently based out of Rochester, NY. When George Eastman started this company reputation was very important to him. Eastman's goal was to make photography an everyday affair or as he put it: "to make the camera as convenient as the pencil.” Not only was reputation important to him but so was advertising. Many ads he wrote himself, bringing
Words: 1569 - Pages: 7
Eastman Kodak Company 2010 Annual Report on Form 10-K and Notice of 2011 Annual Meeting and Proxy Statement SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-K X Annual report pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 For the year ended December 31, 2010 or Transition report pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 For the transition period from Commission File Number 1-87 to EASTMAN KODAK COMPANY (Exact name of
Words: 115418 - Pages: 462
Report for Eastman Kodak Company Bryan Espichan June 18, 2014 Strayer University: ENG 315 Board of Directors 123 Main St. Rochester, New York 14652 June 4, 2014 Dear Board of Directors: The following report concerns the strategies for Eastman Kodak Company to recover from bankruptcy and improve products. Since 1880, Eastman Kodak has been known for their high quality photography equipment (George Eastman, n,d). However, in 2012, Kodak has filed for bankruptcy due to many reasons including
Words: 2030 - Pages: 9
Case Study: Eastman Kodak 1. The different factors that motivated Kodak to change its organizational architecture are: A. stiff competition. For many years, Eastman Kodak had control on the film production industry. The firm had managed to time the release of its new products to meet customer demands. However, in the 1980s, Eastman Kodak’s virtual monopoly of the film production industry was rattled by the entry of Fuji Corporation’s high quality film. The new product from Fuji Corporation
Words: 917 - Pages: 4
variety of goods or invest in different markets it is a strategy that provides a back-up in the event that one good or investment goes south. Diversification strategies can be either beneficial or harmful to a company. Comcast Corporation and Eastman Kodak Company are two companies that made the decision to diversify themselves, but it led to different outcomes. Comcast Corporation was originally founded in the early 1960s under the name, American Cable Systems, Inc. Initially, the company only served
Words: 1289 - Pages: 6
