EASTMAN KODAK[1] 1. The Beginning Eastman, a genius and high school dropout, invented a dry-plate process and established (1880) a factory at Rochester, N.Y., for making dry photographic plates. The Eastman Dry Plate Company became Eastman Kodak in 1892. George Eastman came up with the name Kodak himself, after experimenting with many names starting and ending in K, which he considered to be a “strong, incisive kind of letter”. Kodak is now a world renowned company, which ranks as a premier
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Kodak and Fuji Film Running head: KODK and FUJI FILM 1 Kodak and Fuji Film BUS 302 February 2, 2013 Running head: KODAK and FUJIFILM 2 ABSTRACT Eastman Kodak Company and Fujifilm are competing corporations in the photography supply and equipment industry. When the industry changed both companies were impacted, but due to differing management practices and ability to adapt to change one Fujifilm excelled while Kodak faltered and eventually declared Chapter 11 Bankruptcy in 2012 Running
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| Innovation of the TwoVianna DooleyProfessor GallowayStrayer University08/05/2014 | | Eastman Kodak Company and Fujifilm are competing corporations in the photography industry. When the industry changed both companies were affected, but due to very different management styles and ability to adapt to change Fujifilm took a lead while Kodak fell behind. George Eastman founded Kodak, in 1888. The company’s early success was based on the new technology for cameras. The camera simplified the photo
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a rapidly changing industry environment and the pressures the changes cause for traditional firms in the industry. The case may also be appropriate for undergraduate and graduate courses in marketing strategy. Case Synopsis In 2003, Eastman Kodak Company faced one of the biggest challenges in its long history: what should the company do now that demand for its traditional film products was rapidly declining. Should the company turn its back on traditional photography (about 70% of company revenues)
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Abstract This paper will explain the history, business approaches, management, and marketing of Eastman Kodak and Fujifilm. The paper will compare and contrast the approach to management that each company has pursued in order to embrace innovation. Determine what other management differences have impacted the relative success of Kodak and Fujifilm. Evaluate each company’s approach to ethics and social responsibility and the impact those approaches have had on each company profitability. Discuss
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A loyal workforce, however, doesn’t necessarily translate into high job satisfaction. For example, Eastman Kodak has a retention rate of some 20 years, but only 45 percent of its employees report high job satisfaction. Quite a disconnect. Kodak’s median pay isn’t in the six-figure range as you’d find at a Google or Sandisk, and its fair to assume the old-line company doesn’t offer perks like free food. Maybe there is something to be said about locating your company in an outlying city like Kodak’s
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Goro Yoshida was a Japanese man from Hiroshima, born in 1900, known as the creator of the Canon camera company. His goal in creating this business was to create good quality and affordable cameras for the everyday hobbyist and professional photographer. Quality cameras during this time period were very expensive, so photography was not a booming business. This was Yoshida’s main motivation. He believed that the leading camera companies were overpricing their products and it was unfair to the customers
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Kodak and Fujifilm Sue Hagler Professor Michael Curran Management Concepts November 6, 2012 Kodak and Fujifilm are well known companies in the households in the United States and across the world. Few people know the actual history of both companies and the competition they have been in over the years. It’s an interesting history on how both companies started and how they have developed and challenged each other over the years. George Eastman, who was the founder of Kodak, started his
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Kodak and Fujifilm By BUS 200 – Principles of Management October 29, 2013 Describe the History and core history of each company. Eastman Kodak Company was established by George Eastman in Rochester NY in 1882. In 1883, Eastman announced the invention of photographic film in rolls. The name Kodak was patent in 1888. He picked the unique name because he wanted a name that started and ended with the letter K. He also knew the name was different than any other names he has
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Eastman Kodak Co. 1. Why did Kathy Hudson make such a major change in IS recourses management at Kodak? What factors contribute to her decision to outsource data center, telecommunications, and PC services to IBM, DEC, and BusinessLand? Kathy Hudson was appointed to the newly created CIS unit in 1988 by CEO Colby Chandler with a directive to “overhaul the existing IT organization to promote the use of IT to improve the competive position of Kodak businesses while lowering cost.” At the
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