Historical & Descriptive Analysis History The Buckle began in 1948 with the name “Mills Clothing”. Located in Kearney, Nebraska, David Hirschfeld founded the men’s clothing store. In 1965, his son Dan took over and is still with the company today. The name was changed to “Brass Buckle” in 1967 and a second store was opened in Columbus, Nebraska. The company started focusing on casual menswear and developed into a denim-based store. In 1977 the company started selling women’s apparel and opened
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genres, especially artists that are up and coming. They are the cult followers. Anything that is different from the norm and looks at pop culture in a different light is often accepted. The cult following is apparent in different movies, books, music, clothing, accessories, cartoons, etc. They
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Executive Summary Olat Western Wear is a new apparel store that caters to the African cowboy community in Lagos, Nigeria. As our name suggests our focus is to provide western wear apparel and accessories, and position us as the top retail store servicing this particular market. We are the first and only African owned western apparel store in the city of Lagos. Our intentions are to obtain 80% market share and become a central hub of shopping activity for the local African cowboy population as well
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Executive Summary Belle` Fashion is a new apparel store that caters to the general public nationwide via the web. Belle` Fashion is located in Cedar Hill, Texas. Belle` Fashions focus is to provide beautiful clothing and accessories to all population young and old. Belle` Fashion and accessories, and position ourselves as the top retail store servicing this particular market. Our intentions are to obtain 80% market share and become a central hub of shopping activity for the national and local
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Marketing Plan * 1.0 Executive Summary * Highlights * Objectives * Mission * Keys to Success * 2.0 Company Summary * Company Ownership * Start-up Summary * Start-up * Start-up Funding * Start-up * Company Locations and Facilities * 3.0 Products * Product Description * Competitive Comparison * Sales Literature * Sourcing * Technology * Future Products * 4.0 Market
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TABLE OF CONTENTS SECTION PAGE 1. INTRODUCTION 1 1.1 Scope of Report 1 1.2 Sources and Methods 1 2. NEW PRODUCT IDENTIFICATION 2 2.1 Product Function 2 2.2 Branding Strategies 2 3. MACROENVIRONMENTAL IMPACTS 3 3.1 Demographic, Economic and Social 3 3.2 Cultural, Legal and Political 3 3.3 Natural and Technological 4 4. SECONDARY SOURCES 5 5. MARKET SEGMENTATION AND TARGETING 7 5.1 Segments 7 5.2 Target Markets 7 6. SALES POTENTIAL 8 6.1 Year
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branding. For more information on Interbrand, visit www.Interbrand.com. For more than 30 years we have been creating retail brand experiences for companies around the world. Interbrand Design Forum’s talent for game-changing innovation spurred us to create a business model that integrates analytics-based strategy into what began as a design and architecture group — the first and only company with such a comprehensive offering. Our broad range of services includes: retail design, brand strategy, shopper
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Contents pg. 3 pg. 6 pg. 7 pg. 9 pg. 10 pg. 11 pg. 15 pg. 17 pg. 22 pg. 43 pg. 46 pg. 47 Introduction Executive Summary Research Objectives Situation Analysis Consumer Analysis Industry Analysis Broad Overall Analysis Strategies and Plans Timeline and Budgets Summary References and Appendices Introduction Bulldog Marketing is a marketing communications firm based out of Houston, Texas, that has extensive education and experience with building brand awareness and online sales
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FREE ENTERPRISE Activities TO THE TEACHER Free Enterprise Activities relate important economic concepts taught in the text to the market economy. Each activity reinforces an aspect of the American free enterprise system. Many activities challenge students to play the role of an entrepreneur, underscoring the key part played by those who assume the necessary risks to develop a business. Other activities help students understand the roles of government, labor, consumers, and the global economy
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** ASSESSMENT EXAM QUESTIONS – THESE ITEMS WILL DEFINITELY APPEAR ON THE FINAL EXAM ** CHAPTER 1 |1-113. |Marketing will not happen unless: | |A) |e-commerce is flourishing. | |B) |facilitators are present to simplify exchange.
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