1. Describe the Product Portfolio of L'Oreal The challenge at L'Oreal was to leverage its position and innovation capabilities to transfer the Plenitude product line to the United States market and achieve both bottom and top line growth. In 1988, the L'Oreal 'Plenitude' line was launched in the U.S. market consisting of a 14 SKU (Stock keeping units) line-up that was sub-divided under cleansers and moisturizers (both daily and treatment). By early 1995, the line had extended to 19 separate products
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company AsiaX, it launched long-haul low-cost air services from Malaysia to Australia and the United Kingdom. The article documents AirAsia’s marketing strategy and discusses its approach towards ‘market development’ and ‘product development’. The Blue Ocean Strategy concept is used as a tool to examine AirAsia’s strategic moves. Keywords: Low-cost airlines, budget airlines, marketing strategy, Asian entrepreneurship In the case study ‘AirAsia: The Sky’s the Limit’, the authors Ahmad and Neal (2006)
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around. Explains locations of: earthquakes, volcanoes, mountain belts Antonio Snider-Pelleginer: says its all together (the plate) Alfred Wegener(1880-1930): first proposed the Hypothesis of Continetal drift: The Origin of the Continents and Oceans (1915) **What evidence supported Wegener’s continental drift hypothesis?** 1. Obvious fit of continents 2. Evidence for the distribution of glaciers a. Glaciation (260-280 Ma) Striations: direction, till deposits: perimeter. If continents
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choice of content, advertising, pricing, technology and hardware, revolved around appealing to young Japanese customers. Its consistent marketing approach created a service that consumers were previously not able to articulate. The service was a “blue ocean” (Kim & Mauborgne, 2005) - a standalone service that uniquely integrated the most appealing aspects of the internet and mobile communications. The following are the key decisions that supported the success of DoCoMo: Content DoCoMo chose not to
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Tesla Motors Strategic Analysis Prepared by: Lexen Beran Brenna Hayes Travis Heidemen Jenna Hughes Jake Latimer In Partial Fulfillment Of the Requirements For: MANGT 595: Business Strategy M/W/F at 12:30pm 1 Table of Contents Table of Contents…………………………………………………………………...……2 Executive Summary……………………………………………………………………...3 Introduction………………………………………………………………………………4 External Analysis………………………………………………………………………...5 Internal Analysis…………………………………………………………………………8
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Identification of opportunity 3.1.1. Theory 3.1.2. Opportunity recognition 3.1.3. Opportunity Development 3.1.4. Opportunity Evaluation 3. Categorizing the new product 4.1.5. Disruptive innovation and Blue ocean 4. Idea Generation 5.1.6. Technique 5.1.7. Exercise 5.1.8. Methods 5. Idea screening 6. Concept Development 7. Concept Testing 8. Market Development Strategy 9. Business Analysis 10.1.9. Projected
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ANKUR MAKHIJA ROLL NO .55 IIFT PT 12-15 What is Competitive Strategy? Competitive Strategy is defined as the long term plan of a particular company in order to gain competitive advantage over its competitors in the industry. It is aimed at creating defensive position in an industry and generating a superior ROI (Return on Investment). Such type of strategies plays a very important role when industry is very competitive and consumers are provided with almost similar products. Before devising
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The Henry Tam case is in the course packet. Make sure to pay attention to both the case text and the exhibits when you prepare your analysis. 90% of the score will be based on content, as discussed in the critical thinking grading rubric. 10% will be based on style. While it will be okay to fill in the table below with bullet points, each bullet point should be a full sentence. The analysis should be comprehensive, yet concise; there is no minimum or maximum word count. Grammatical and spelling
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Char 1. Commoditization: A consequence of mature industries, where slowing innovation, extensive product assortment, excess supply, and fickle, price-conscious consumers force margins to the floor. Today’s economy is characterized by rapid technological change, economic/financial anxiety, and increasing consumer skepticism. “And it’s a complete mistake to say that knowledge is the most critical resource in the New Economy. Knowledge today is __commodity_________. You can __buy it by the yard________________
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and types of artwork, Bierstadt’s and Arneson’s pieces were the most intriguing. Robert Arneson is an artist who was born and raised in California. Robert was “encouraged by his father to draw” (Sward), so he followed his father’s advice and began creating cartoons for a California newspaper. After attending California College of Arts and Crafts, he began teaching “for a local high school, where he became interested in ceramics” (Sward). Although Robert had an interest in ceramics, he soon showed that
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